Sometimes I have troubles viewing Lexus with an objective eye. The first car that ever excited me was the 1993 Lexus LS400 my best friend’s dad bought. It wasn’t the driving experience that delivered the “wow” factor; it was the fact that everything inside seemed deliberately perfect from the leather seams, to the wood that wasn’t bubbling and peeling like a 2 year old Jag. In truth, the LS400, like most Lexus models, was a bit boring, but as this LS example has survived almost 20 years and 300,000 miles with an owner that doesn’t believe in regular maintenance, excitement is not the biggest selling point, but perhaps it should factor in there somewhere. We’ve heard it from Lexus before: wait! We have an exciting car this time! This year’s example: the 2013 GS. You’ve heard my comrade Jack’s take in part one, lets dive into part two. (Read More…)
In a press release announcing the new 2013 Lexus GS, Lexus group vice president and general manager Mark Templin explains the sports sedan’s mission as follows:
Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package. With the all-new GS, we’re giving them what they asked for, and more.
And if the new GS looked more like the LF-Gh concept, we might agree. But with its toned-down looks failing to move the game past its foregettable forbears (at least in these 2-D images), it seems as though Lexus listen too hard to the customer (for example, creating more space with the same dimensions) and missed an opportunity to create a design that makes a statement that buyers didn’t yet know they couldn’t live without. Tarted-up midsized front-drivers are one thing, but this class of larger, rear-drive sports sedans demands bold yet sophisticated looks… and I’m not convinced this Lexus is “there.”