The Truth About Cars » Grandeur http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 12 Dec 2014 00:01:32 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Grandeur http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com 2013 Hyundai Azera: Look Out LaCrosse http://www.thetruthaboutcars.com/2011/11/2013-hyundai-azera-look-out-lacrosse/ http://www.thetruthaboutcars.com/2011/11/2013-hyundai-azera-look-out-lacrosse/#comments Wed, 16 Nov 2011 21:21:41 +0000 http://www.thetruthaboutcars.com/?p=418548 Hyundai has been doing a lot of things right lately, but one thing they can’t do is keep a secret. TTAC showed you this car, known as the Grandeur in Korea, a year ago, warning “Buick beware.” Now that it’s arrived stateside, the threat is real and Azera is no longer the red-headed stepchild of […]

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Hyundai has been doing a lot of things right lately, but one thing they can’t do is keep a secret. TTAC showed you this car, known as the Grandeur in Korea, a year ago, warning “Buick beware.” Now that it’s arrived stateside, the threat is real and Azera is no longer the red-headed stepchild of the Hyundai family.¬†Hyundai says the new Azera’s design was pursued following the same “fluidic¬†sculpture” theme as Elantra and Sonata, rather than aping the Genesis and Equus’s more formal design language… although to our eyes it almost splits the difference between the two looks. Meanwhile, its 3.3 liter, 293 HP V6 separates it from its V6-free Sonata cousin, while still providing what Hyundai claims is “class leading” efficiency.

Hyundai Motor America CEO John Krafcik says they are transitioning Hyundai from a “Value brand” to a “Valuable brand” (yes, really), and this Azera is intended to help challenge cars like the Acura TL and Lexus ES as well as the Taurus and Avalon. And with no plans for new US production capacity, despite razor-thin inventories, moving the brand upmarket makes sense for Hyundai. And replacing the old dullard of an Azera was a crucial step in that direction.
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