Now turn your hymnals, as the great man once said, to Number Four, and we’ll sing two choruses of Withering Contempt.

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What do you get when you add two doors to a 6-Series coupé? Last year the answer was: a 7-Series. Of course that was last year, now BMW has an all-new answer: the Gran Coupe. Of course, calling your latest sexy sedan a “coupé” is nothing new (Mercedes has done it since 2004), what is new is the process by which this “coupé” arrived. Normally manufacturers introduce a new sedan, then within a year they delete two doors, lop off some trunk, give it a sporty grille and launch it as a coupé and convertible. The 6-Series Gran Coupe (GC) on the other hand is what happens when you take a an expensive coupé and add doors. In BMW speak, this process created a four-door coupé. Confused yet? Allow me to explain: apparently all you have to do to create a coupé is remove the sashes from the windows. (This means that Subaru buyers have driven coupés all these years and didn’t know it.) Can the sexy 6-Series beat Mercedes at their own CLS game? Let’s find out.

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While its German rivals pour into the burgeoning four-door premium coupe segment, BMW has been busy exploring the premium five-door GT segment. With its complement of GT variants complete, the Bavarians are making up for lost time with this Gran Coupe Concept, debuting at today’s Beijing Auto Show. Basically a lower, wider, more coupe-profiled 7-series, the Gran Coupe is clearly aimed at models like the Porsche Panamera, Maserati Quattroporte and especially the forthcoming Audi A7. And though it’s technically just a styling exercise, the Gran Coupe (or something like it) could be headed for production.When asked by Autocar about the Gran Coupe’s chances of launching a revival of the 8 Series nameplate, BMW Chief Designer Adrian van Hooydonk said:

I don’t think of this car as an 8-series, but our marketing department may think differently. Either way, their work is just beginning, and I know that often it can take longer than our design work!