By on July 6, 2010

In this day and age, it’s nothing short of a minor miracle that giant multinationals still build cars that are as ridiculously potent and expensive as the LF-A. Especially giant multinationals which have made good headway in recent years with a green-friendly, Prius-powered image. The LFA is rare enough that few non-car-nuts know it exist, let alone associate it with their new ES350. It costs $375k a pop and Toyota still loses money on each one built. In fact, thus far, only this video (a promotional shoot by Lexus Europe at the 2010 Goodwood Festival Of Speed) comes close to properly explaining why this car was built (starting at around the 1:10 mark). In fact, I challenge anyone to come up with a more concise argument for the continued existence of hugely expensive, hugely fast cars.

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