By on July 19, 2011

As I noted in an earlier piece on the macro-level issues with EVs, it’s dangerously misleading to assume that electric cars can simply replace internal combustion-engine vehicles without a basic re-think of nearly every way in which we relate to our cars. That’s true in terms of consumer-end issues like refueling grid impacts and “range anxiety” but it’s also true in terms of manufacturer-end issues like development and differentiation. It’s even true for the auto media.

One of the giant re-thinks spawned by EV development is in how manufacturers make their vehicles reflect their brand values and stand out in the marketplace, as the electric motor in (say) a Ferrari EV wouldn’t be as fundamentally different as an electric motor in (say) a Kia. This, in turn, makes reviewing EVs extremely difficult, as they all display similar power attributes, weight challenges, single-speed transmissions and battery ranges. So when you are asked to drive a pre-production EV from a major manufacturer, the major question in the mind of the conscientious reporter is the same as the question that drove the vehicle’s development: how is this vehicle different than any other EV? In the case of the Golf blue-e-motion, the answer to that question reflects the challenges of developing a major-market electric vehicle.

(Read More…)

Recent Comments

  • PandaBear: Just when I though victim mentality is for social justice warrior and the “conservatives” have...
  • Tim Healey: My contention of boredom is based mostly on the styling (and color, as I noted), and a little bit on the...
  • Fred: That’s what AAA is for :)
  • Zackman: You know, you can complain all you want about cheaper interiors and hard plastics all you want, but this is...
  • Lou_BC: “Lasted a year & a half.’ The flat repair or the relationship?

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States