The folks in Dearborn are right chuffed about the F-150’s latest crash results — so much so that they sent out embargo materials to a number of outlets, including us (thank you!), to make sure we get the story straight.
According to the Insurance Institute for Highway Safety (IIHS), the F-150 SuperCab — in addition to the SuperCrew tested last year — is now a Top Safety Pick, when equipped with optional forward collision alert. Ford is the only brand awarded as such in the segment.
The latest round of tests comes after Ford was caught with its pants down last year. Those tests found that not all F-150s were created equal when it came to withstanding the dreaded small overlap frontal crash test.
This year, it’s more of the same — but the trucks behaving badly aren’t Fords.
General Motors will test the coastal waters with mild-hybrid versions of its 1500-series trucks beginning this spring, the automaker announced Thursday.
A total of 500 Chevrolet Silverado and 200 GMC Sierra eAssist trucks will be sold exclusively to granola-fed Californians. GM claims the trucks are good for a 13-percent boost in city fuel efficiency, the natural habitat of the vinyl trading, furniture refinishing, kale-eating millennials hopefully interested in a full-size domestic pickup.
The latest effort is unlike GM’s earlier foray into utilitarian electrification, which employed a two-mode hybrid system on GM’s full-size pickups and SUVs jointly developed with BMW and the former DaimlerChrysler. The new, modular eAssist system will rely on a small lithium-ion battery providing electrons to a 13 horsepower compact induction electric motor. The system adds electric power boost, stop/start capability, and regenerative braking to equipped pickups.
General Motors increased their share of America’s full-size pickup truck market from 35.5% in May 2014 to 38.1% in May 2015.
Grabbing hold of an opportunity presented by Ford’s F-150 supply constraints and consequent 10% overall F-Series decline, U.S. sales of the Chevrolet Silverado jumped 11%; GMC Sierra sales increased 4%. The full-size pickup truck market was up just 1.1%, year-over-year. (Read More…)
General Motors is advancing the launch of their next-generation pickups by 9 months, with the next-generation trucks due by 2018.
The 234,066 extra new truck registrations in 2013 came about despite the loss of 70,077 sales from trucks that had either died off, been discontinued, or were on hiatus in 2013.
Excluding the Chevrolet Avalanche, Chevrolet Colorado, GMC Canyon, Suzuki Equator, Ford Ranger, and Dodge Dakota from the equation results in a 16.4% year-over-year increase in truck sales.
I’ve never cared for the phrase “as American as apple pie” as apple pie is far from an American invention. Instead, we should say as “American as the pickup truck.” In 1925 Ford crafted the “Ford Model T Runabout with Pickup Body” and America’s love affair began. The Chevrolet Silverado, and its mechanical twin the GMC Sierra, may not be the best-selling vehicle in America (that award goes to the aging Ford F-150) but the Chevy alone has outsold the Toyota Camry by 55,000 units this year. Toss in the Sierra and there are more GM trucks sold on our shores in a year than all the Volkswagen, Audi and Porsche products put together. The high sales number and high profit margins explain the intense Ford vs Chevy vs RAM rivalry. With a new RAM in 2013 and a light refresh only a year later, GM is firing back with an all-new Silverado and Sierra. Does Chevy’s new half-ton have what it takes to be king of the hill?
Usually, in the U.S. pickup truck market, whichever company has the newest truck normally gets a bump in sales. While it’s hard to get Chevy guys into Fords and vice versa, about 6% of the market does shift to the most recently updated pickup because of businesses making decisions based on dollars and cents, not brand loyalty.
Remember GM’s boast about how their new trucks could tow a segment best 11,5000 pounds? Turns out there’s a big ol’ asterisk that wasn’t expanded upon.
GM announced that prices of their new 1500-series trucks would remain flat, while the new 5.3L V8 is estimated to beat Ford’s F-150 Ecoboost in fuel economy and towing capacity.
GM’s new large pickups might be locked up at NAIAS, but they were wide open at the launch event I attended last month. The event included three presentations: one of both trucks together, then one each from the two marketing teams explaining how their truck was different…by saying pretty much the same thing. Both Chevrolet and GMC truck buyers have perfectly organized garages where you can eat off the floor. People with messy, disorganized garages must buy someone else’s truck.