I have a CVT-equipped 2004 Saturn Ion Quad Coupe with ~140,000 miles. While you can write a book on the things that are weird with the car (key won’t release from cylinder sometimes unless you push this button inside the steering column, sometimes the neutral safety switch actuator machine-guns when stopped at a stoplight, it eats front sway links like it’s a contest, etc.), so far it’s been reliable and efficient. (Read More…)
The most successful brands in our industry don’t have much meaning to them.
Toyota, Chevrolet, Ford, Hyundai, Kia, all of these are names that wouldn’t evoke much of any imagery had their manufacturers never existed.
Mercury and Saturn are popular planets that make you think of space and the futuristic pursuit of those faraway places. Acura should be quite accurate and precise. Rams are tough. Infiniti pays homage to the outer limits of capability and performance.
Yet all of these names experienced failure, or ultimately failed, due to the key essential ingredient within any brand’s reputation.