The most successful brands in our industry don’t have much meaning to them.
Toyota, Chevrolet, Ford, Hyundai, Kia, all of these are names that wouldn’t evoke much of any imagery had their manufacturers never existed.
Mercury and Saturn are popular planets that make you think of space and the futuristic pursuit of those faraway places. Acura should be quite accurate and precise. Rams are tough. Infiniti pays homage to the outer limits of capability and performance.
Yet all of these names experienced failure, or ultimately failed, due to the key essential ingredient within any brand’s reputation.
Product.
Posted in Alliances, Branding, News Blog, Toyota
Tagged as Bailout, bankruptcy, British Leyland, EU, Europe, Ford, gm fiat, Hyundai, Japan, japan inc., Kia, Opel, Orphan Brands, Peugeot
Tagged as Bailout, bankruptcy, British Leyland, EU, Europe, Ford, gm fiat, Hyundai, Japan, japan inc., Kia, Opel, Orphan Brands, Peugeot
Recent Comments
Whuffo2 - You’ve never actually done it, have you? Those older cars need more maintenance more often than modern vehicles. I can guarantee you that if you had this car in...
rpn453 - “Electric cars accelerate faster than ICE cars.” What an absurd statement. Which electric cars accelerate faster than which ICE cars?
walker42 - I heard Steve Lang quit today over the “dyke” article by Bertel. I was going to post in that thread to ask if it was true but the comments have been...
SteveRenwick - Ensure that the car is in the proper gear upon entry. I drove a rental Fiesta in Engalnd once which had an annoying tendency to go into third instead of...
CJinSD - Funeral cars are set up with all the seats facing forwards so mourners don’t have to make eye contact with one another.
CJinSD - “According to IIHS, 25% of all fatalities in front collisions happen when the overlap between the two cars is small.” Which...
APaGttH - The Karma is a lot, ugly is not one of them
jeffzekas - Easy way to import Gray Market Landies: before shipping, remove the motor. Now, it is “car parts” and not a car....
bigtruckseriesreview @ Youtube - I’m 6’6 so it ANGERS ME seeing all these “supercars” being built for “small men” who need something...
jeffzekas - When I hear “Brazil” I think (besides beautiful women!): cars powered by alcohol and gee, wish I could buy one of their...