In an announcement that’s been anticipated for months, Ford Motor Company said today it will build a small car plant in Mexico’s San Luis Potosi state.
Ford will spend $1.6 billion on the facility, which starts construction this summer and will employ 2,800 workers by 2020.
The automaker isn’t saying what vehicles it will produce at the plant, but it’s widely expected that the Focus will move to Mexico after production stops at its Wayne, Michigan facility in 2018. Offshoots of the platform, including a rumored hybrid, could also be produced.
After getting lost in the maze of hallways numerous times, I finally found the door I was looking for. I knocked and it swung open sharply. Larry stood there with a devilish grin on his face, the kind he got when he was really proud of something. I could see a still from his work on the enormous screen behind him. A famous actor stood next to a luxury sedan, pointing at it with a smirk. Before I could say anything, Larry grabbed me by my collar and pulled me into his lair.
We sat down amongst the plethora of expensive video editing equipment in the small, dark room. He grabbed the burrito out of my hand and tore into it with ravenous force.
“So what did you bring me here to see? I know it’s gotta be something special. You usually don’t care about commercials.” He gulped down his mouthful of food, then began to explain.
“It’s brilliant. This is, like, the nuclear option of car ads. You know that a lot of luxury cars aren’t made in developed countries anymore?”
Is the future of motoring in the global marketplace in the good hands of the Golf, Forte and Fiesta? Not if you’re Ford’s vice president of Global Marketing, Jim Farley. In his mind, it’ll be a page from the 1991 Explorer’s successful playbook that will help his employer gain market and mind share the world over.
The Truth About Cars is excited to announce that in our relentless drive towards globalization, TTAC has now added a Polish edition. (Read More…)