Cadillac detailed the sources of its so-called global sales surge in June 2016 in a press release yesterday. In so doing, Cadillac called attention to its first-half global sales decline and the global rarity of the wreathless crest.
Cadillac has reason to pursue (and then tout the results of its) increased global strength (or diminished global weakness). In the United States, Cadillac isn’t doing enough. The three top-selling Cadillac rivals — BMW, Mercedes-Benz, and Lexus — generate more U.S. sales than Cadillac does around the world. Globally. Everywhere.
Roughly 13,000 monthly sales in Cadillac’s historic North American market is a figure simply insufficient to secure a bright future for General Motors’ premium brand. Thus, Cadillac now intends to be a global luxury brand, and is in fact making inroads leading toward that goal. (Read More…)