By on September 27, 2013

When I was around six years old someone told me girls were icky. I’m not going to lie and say that I have ever completely overcome that. Four decades later I can tell you that for the most part girls are OK, but on some levels they remain strange, unknowable creatures. To attempt to understand them is to flirt with madness. They like things I could never like, “The Real Housewives,” cats, and leafy green vegetables are just a few examples and, what is worse, they have the expectation that if they bring these things into the home that I will somehow learn to like them too. In the 1970s, marketers discovered that women wield a considerable amount of control over the household finances and they began to target of their ads directly at them. They also began to introduce a lot of products intended specifically to appeal to women and, although it is acceptable for a woman to purchase products not specifically aimed at them, it is a major mistake for a guy to ever buy something aimed at the female market. Picked up a box of tampons for your wife at the drug store lately? Then you know the shame involved. So, listen up now, this is the important part – the car companies are targeting our women folk and if you aren’t careful, you might just end up driving a “girls’ car.”

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