By on September 27, 2013

When I was around six years old someone told me girls were icky. I’m not going to lie and say that I have ever completely overcome that. Four decades later I can tell you that for the most part girls are OK, but on some levels they remain strange, unknowable creatures. To attempt to understand them is to flirt with madness. They like things I could never like, “The Real Housewives,” cats, and leafy green vegetables are just a few examples and, what is worse, they have the expectation that if they bring these things into the home that I will somehow learn to like them too. In the 1970s, marketers discovered that women wield a considerable amount of control over the household finances and they began to target of their ads directly at them. They also began to introduce a lot of products intended specifically to appeal to women and, although it is acceptable for a woman to purchase products not specifically aimed at them, it is a major mistake for a guy to ever buy something aimed at the female market. Picked up a box of tampons for your wife at the drug store lately? Then you know the shame involved. So, listen up now, this is the important part – the car companies are targeting our women folk and if you aren’t careful, you might just end up driving a “girls’ car.”

(Read More…)

Recent Comments

  • dash riprock: Back in the day….the editor at the time derided the Buick Encore as a sure fire sales failure due...
  • verdelaw: It is a good looking, nicely proportioned car overall. But I see those front headlights and signals/markers...
  • BobNelson: Phillin_Phresh, Exactly! And let’s not forget the other side of the ledger: the government’s...
  • Shawnski: I was just reminiscing about this chassis with a guy who along with his brother and started by their father...
  • BobNelson: DeadWeight, I agree with your description of the evolution of the economy… but I wouldn’t make...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States