From the late 1940s into the 1960s, Chrysler had most of its high profile concept and show cars fabricated by Ghia in Italy. Chrysler liked how the Italians did high quality work at prices far below what union labor would have cost them in Detroit, and Ghia liked the work and the revenue as Italy was rebuilding after World War II.
The relationship was mutually beneficial in more ways than just financial. Styling and technical ideas flowed in both directions between Highland Park and Turin. Giovanni Savonuzzi scaled down Chrysler design chief Virgil Exner Sr.’s Chrysler D’Elegance concept into Volkswagen’s Karmann Ghia. Exner, for his part, was perfectly happy to put Chrysler corporation nameplates on concepts that originated at Ghia. (Read More…)
“Wait! Is that a…”
“Are you British?”
“I haven’t seen one of these since I left Venezuela as a teenager, only rich people had Sierras!”
Behold random responses from gawkers of TTAC’s Project Car. The surprises continue after several hundred miles under the Ford Sierra’s belt, as life with this fish out of water is far from a compromise. (Read More…)
In the late 1950s, when Chrysler executives asked Virgil Exner Sr to show them what could be done with a highly personalized future car for the popularly priced Plymouth brand, the Chrysler design chief took them at their word and came up with something so personal that he named it XNR, after himself. One of a series of Chrysler Corp show cars built by Ghia in Italy, the XNR was based on the compact Valiant chassis. Unlike many of the other Exner-Ghia concepts that featured Mopar’s marquee motor, the Hemi, the XNR is powered by a souped up version of what would in time become venerable but what was then a new engine, the Slant Six. With its asymmetrical and quirky styling, the little speedster is quite an interesting car, but its provenance, which includes being both Exner’s and the Shah of Iran’s personal vehicles and surviving a Mideast civil war, is even more interesting. (Read More…)
It’s possible that the Ghia-built 1957-58 Crown Imperial limousine was Chrysler’s effort to show the other members of the Big 3 automakers that they too could sell an extravagantly assembled and appointed ultra-luxury car and lose big money on each and every unit they sold, just as Ford did with the Continental Mark II and the General Motors did with the Cadillac Eldorado Brougham. More likely, though, Chrysler executives saw the Imperial limos as carrying on a nameplate that had graced Chrysler’s most elegant and exclusive cars since the 1920s. Perhaps more than the other big Detroit automakers, Chrysler had a reputation for innovative engineering and it used that reputation to give the Imperial some cachet. The Hemi engine, disc brakes, power steering and the Powerflite, Chrysler’s first automatic transmission, were first offered on the Imperial. Still, as the 1950s went on, Cadillac’s dominance in the luxury class went from strength to strength. Though Packard fell by the wayside, Chrysler managers soldiered on with the company’s luxury marque. (Read More…)
It’s been a while since our last update on TTAC’s intercontinental project car: a UK-spec 1983 Ford Sierra Ghia finished in Rio Brown. Since then the Sierra’s gifted creator passed away and more positively, Ford wisely ditched its Titanium trim level for a famous name befitting a premium offering with brown paint…even if it isn’t Ghia.
Jealous much of TTAC’s sweet ride, FoMoCo? (Read More…)
It happened. TTAC finally has their very own Ford Sierra.