#gfk
Scandal: Half Of Our Young Ready To Drive Chinese
Someone call Homeland Security: Large segments of Americans (if we still can call them that) are willing to spend hard-earned dollars on (are you ready for that?) CHINESE cars. Market research company GfK Automotive’s did its annual Barometer of Automotive Awareness and Imagery, and found that a whopping 38 percent of the respondents would consider buying a Chinese car. Indian cars? A little less, but 30 percent ain’t nothing. That’s amongst all respondents. Once you get to Gen Y consumers, you’ll see wholesale desertion to the enemy.
Says the study:
“The openness to purchasing a Chinese and Indian vehicle is highest among Gen Y consumers, with 52 percent saying they are open to a vehicle from a Chinese automaker and 41 percent saying they are open to a vehicle from an Indian automaker.”
Imagine that. The cars aren’t even on U.S. shores, and especially basement dwellers are ready to buy them – even worse, with dad’s money.
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