Tag: Genesis

By on October 3, 2017

Genesis Boutique Downtown Toronto Canada - Image: Hyundai CanadaHyundai’s Genesis Motors offshoot intends to finalize its transition into an entirely separate U.S. dealer network within the next three years.

The process of building an undetermined number of distinct Genesis outlets has not yet begun, but it’s clear the brand is well aware of the limitations with which it’s currently operating.

“The reality is, many, many luxury customers tell us they love our products, they’re amazing, but I’m not going into a Hyundai store to buy it,” U.S. Genesis boss Erwin Raphael tells Automotive News.

No kidding. (Read More…)

By on September 22, 2017

2018 Genesis G70 lineup - Image: GenesisFirst, Hyundai wanted American consumers to accept the XG300 as a luxury car alternative. If two decades ago such an idea seemed ludicrous, the XG300 — later the XG350 and then the Azera — set the stage for 2018, a year in which a Hyundai luxury spinoff, Genesis, would complete its luxury sedan lineup.

Yes, complete.

Genesis Motors launched in the United States one year ago with the full-size G90 sedan (the Hyundai Equus in a prior generation) and midsize G80 sedan (renamed from the Hyundai Genesis). In September 2017, we saw the production version of the BMW 3 Series-rivalling Genesis G70, set to arrive in showrooms this winter.

Yet while there will be more vehicles from Genesis, including SUVs and quite likely a coupe, Genesis senior vice president Manfred Fitzgerald says the sedan lineup is complete. The fledgling brand will not be moving downmarket into the CLA250/A3/CT200h arena. (Read More…)

By on September 15, 2017

Genesis G70

Ever since Hyundai spun Genesis off into its own premium brand, we’ve been trying to figure out where it best fits. While an Asian brand, it lacks the quirkiness of most of its Japanese equivalents. It’s also not flashy like most American luxury makes. That leaves Europe and, from an aesthetics perspective, that’s probably the region Genesis spends most of its time focused on beating. It’s easy to imagine that somewhere in South Korea there’s a boardroom filled with dozens of dart boards plastered with photos of the C-Class and 3 Series, each riddled with holes.

However, the fledgling brand lacked a midsize entrant and you can’t really throw down in that part of the world without one. Fortunately, the solution to the brand’s problems is almost ready. Called the G70, it was revealed Friday at the automaker’s design center in Namyang, Korea — and subsequently announced for North America in early 2018, as a 2019 model.

Just showing up won’t be enough, so Genesis has done everything it can to ensure buyers can have the G70 on their terms and at a reasonable price. The brand has already proven it can compete on the premium landscape with its G80 and G90, but with the way it talks about the new midsize, it’s starting to sound like it also wants to dominate it.  (Read More…)

By on September 6, 2017

2018 Genesis G70 - Image: Michael Giele/TwitterYou must wait a little while longer, but we’ll soon have a much better idea of what the Genesis G70 will look like. The entry-level sports sedan from Hyundai’s upmarket Genesis division debuts in its South Korea home market next Friday, September 15, 2017, at an event at Seoul’s Olympic Park.

In fact, in advance of the unveiling in Korea, we already have a clearer view of the Genesis G70, thanks to the timely response of one Michael Giele, who spotted the new Genesis sedan and posted images to Twitter.

Destined to provide the next major shakeup in the small luxury sports sedan sector after the Alfa Romeo Giulia, Jaguar XE, and Cadillac ATS arrived with great expectations, the Genesis G70 will be tasked with challenging the Infiniti Q50 and Lexus IS, more likely than not with more equipment and lower MSRPs. It won’t be easy for Hyundai’s Genesis brand, so the car had better look good. (Read More…)

By on August 17, 2017

2017-hyundai-next-gen-fuel-cell-suv, Image: Hyundai

Hyundai isn’t about to let Tesla hog all the eco glory. The automaker has announced a near-term roadmap for green vehicle production, promising 31 hybrid, plug-in hybrid, electric, and fuel cell models by 2020, shared between the Hyundai, Kia, and Genesis brands.

Having already joined the fray with its compact Ioniq, offered in hybrid, plug-in, and EV flavors, the company wants a larger presence in the fledgling (but growing) EV scene. To this end, it’s planning long-range, high-end EVs built on a dedicated platform, as well as a much-needed crossover that dispenses with gas stations altogether. The Kona, which arrives in the U.S. in gas-powered guise this winter, serves as a body donor.

Will a 242-mile electric crossover give Elon Musk reason to sweat? (Read More…)

By on August 14, 2017

2018 Hyundai Kona - Image: Hyundai

Getting a new or redesigned model off the drawing board and into showrooms isn’t like designing and posting a meme on Facebook. It’s time consuming, and automakers run the risk of being left behind as rivals cash in on the latest hot bodystyle or styling trend.

Hyundai knows this, having underestimated the buying public’s affection for anything with a high ride height and rear liftgate. The Korean automaker made a bundle on its well-fleshed-out car lineup following the recession, but the seismic shift towards SUVs and crossovers left it scrambling to bolster its three-vehicle utility lineup. The result? Stagnant sales.

This won’t happen under a new plan, the company’s senior vice president of design claims. Hyundai’s hitting the product throttle. (Read More…)

By on August 8, 2017

Round Rock Genesis dealer - Image: Genesis Motors

“We do in fact have to expedite our process of separating our brands.”
– Genesis Motors General Manager Erwin Raphael

From the start, Hyundai Motor America’s plans to launch its upmarket Genesis brand inside Hyundai showrooms was easy to question. Do consumers want the link between a $68,100 Genesis G90 and a $14,745 Hyundai Accent to be so obvious?

Of course not. But affording Genesis a mere corner of certain Hyundai showrooms wasn’t the only problem — Genesis general manager Erwin Raphael also had issues early on with the number of Hyundai dealers signed up to sell the Genesis brand.

“We may see that (350) figure go down,” Raphael said in November 2016, only a few months after the brand began selling cars in America. “I think it is too high.”

Fast forward to August 2017 and Hyundai’s plan to eventually separate the Genesis brand with standalone showrooms, perhaps in 2020, is about to be pulled way forward. “For this brand to really survive and thrive,” Raphael tells Automotive News, “and for us to develop the culture within ourselves and within our dealer network to support and take care of these customers, we do in fact have to expedite our process of separating our brands.”

So what happens to all of those Hyundai dealers who recently spent thousands renovating showrooms to include Genesis studios? (Read More…)

By on July 11, 2017

2016 Hyundai Genesis Right Hand Drive - Image: Hyundai UK“The Genesis was never built for the European market,” Hyundai UK director Tony Whitehorn says. “It was conceived for the Korean and American markets.”

And now, with the second-generation Hyundai Genesis sedan languishing in the United Kingdom while Hyundai launches the Genesis brand in North America, the Hyundai Genesis Americans now know as the Genesis G80 has been discontinued as in the UK.

Still follow? (Read More…)

By on July 6, 2017

2017 Hyundai Azera - Image: HyundaiIn a release yesterday detailing the company’s 2018 lineup, Hyundai confirmed that U.S. market availability of the Hyundai Azera will be discontinued.

But have no fear, dear lover of affordable large sedans. The 2017 Hyundai Azera is not yet thin on the ground.

Roughly 1,000 Azeras are currently sitting on dealer lots across the United States, enough — at the Azera’s recent sales pace — to last until mid-fall.

The Azera doesn’t deserve to meet such a tragic end, but its demise is one we knew about long before Hyundai’s official announcement on July 5, 2017. U.S. sales plunged 82 percent over the last decade. (Read More…)

By on June 8, 2017

2017 Genesis G90 - Image: Genesis Motors

Genesis Motors is soon to complete its first year on the U.S. market.

Through the first ten months of its run as Hyundai’s luxury spin-off, 15,254 copies of the Genesis G80 and Genesis G90 have been sold. That’s 15,254 buyers who all moved over from other auto brands. There was no other way — no repeat business, no C-Class to E-Class to S-Class-style chain reaction.

More of those buyers moved over from the Hyundai brand than anywhere else. That makes sense. The Genesis G80 is essentially a second-generation Hyundai Genesis sedan. The Genesis G90 is a second-generation replacement for the Hyundai Equus. Hyundai buyers are trading in and trading up.

But when it comes to earning conquests from luxury rivals, Genesis Motors does so most often at the expense of Genesis’ forerunner, the last brand to do what Genesis wants to do. (Read More…)

By on May 30, 2017

2017 Genesis G80 winter mountains - Image: Genesis Motors

Amid stagnating U.S. sales, a crash-dive in China, and a product lineup not optimally suited for growth, Hyundai is furiously crafting a salvation plan.

In North America and other utility-loving countries, the strategy is clear: more crossovers and a significant product shakeup. The little Kona is already on the way, though perhaps not as quickly as Hyundai had hoped.

China, however, presents a serious problem for the automaker. What was supposed to be a growth market for the company has now turned into the opposite. Hyundai’s share of the market has shrunk to 5 percent from last year’s 8.1 percent, which was down from years past. In March alone, after news of South Korea’s installation of a U.S.-supplied anti-missile defense system, Hyundai and Kia sales dropped 52 percent.

Determined to make the Chinese fall back into love, the automaker has a plan brewing. (Read More…)

By on May 26, 2017

2008 Hyundai Tiburon, Image: Hyundai

It’s that time of the month where I, your humble author, examine the questions that you are asking us via search-engine queries and then attempt to answer those questions to the best of my ability.

Over the past 90 days, 14 of you have searched for tuscani car. You’ve almost certainly seen a Hyundai Tiburon with the domestic-market “T” badge glued on in place of the normal Hyundai oval. A lot of Tiburon people like to do that. Did you know there’s a whole “KDM” movement out there where people try to make their Korean cars look even more Korean? Now you do.

It’s also possible you’re researching the purchase of a loaded “Tuscani Edition” Tiburon. This was a short-lived attempt to capitalize on KDM-focused buyers. To learn more, click on this ancient TTAC review.

So with that burning question answered, we can get to the (not-so-) funny stuff.

(Read More…)

By on April 12, 2017

gv80-concept-exterior-city

Genesis Motors doesn’t exactly have the most diverse lineup in the industry. Hyundai may have only cut it loose as a standalone brand a couple of years ago, but its current showroom offerings amount to a full-sized luxury sedan and its little (midsized) brother. Genesis is working on fleshing itself out, though. The brand has plans to bring six new models to market before 2021 — including two all-important sport utility vehicles.

Providing us with a “subtle glimpses into the bold future,” Genesis has brought its GV80 Concept SUV to the New York International Auto Show. But if this is supposed to be a taste of what’s to come from Hyundai Motor Group’s premium luxury brand, there is reason to worry about its future. It isn’t because the concept is a plug-in hydrogen fuel cell electric — although a case could be made — but because the path its styling has taken is more than a little perplexing.  (Read More…)

By on March 31, 2017

Hyundai Grille Emblem Detroit Auto Show, Image: © 2017 Sajeev Mehta/The Truth About Cars 2017

Each brand under the Hyundai Motors umbrella will see an all-new model powered solely by electricity in the next few years, with the lower-rung brands getting them next year.

That’s according to Lee Ki-sang, senior vice president and head of the automaker’s green cars division. While the company is busily crafting an expensive, dedicated electric vehicle platform, those first small SUVs will ride atop existing architecture, he said. (Read More…)

By on November 23, 2016

2018 Genesis G90 – Image: Genesis Motors

There are 350 Hyundai dealers in the United States currently offering vehicles from the automaker’s new Genesis Motors brand inside Hyundai showrooms. It’s a model Genesis wants to change — simply too many stores for a fledgling auto brand; too much affiliation with proletarian Hyundai.

It’s also entirely unlike the non-dealer model Genesis Motors began employing in Canada on Monday, November 21, 2016. Genesis began business operations 48 hours ago with no physical locations whatsoever.

Dealers? Pfft. Someday.

Not today. (Read More…)

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