Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.
On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.
According to Hyundai, the new brand will eventually sell six distinct models, starting with the Hyundai Genesis sedan and Equus which will be renamed Genesis G80 and G90, respectively, going into the 2017 model year. Those models will debut in Korea in December and in North America next spring, reported Automotive News.
Reuters reported Tuesday that Hyundai will spin off Genesis as a global premium brand to compete with German automakers such as BMW, Mercedes and Audi. The news agency quoted sources “close” to the company and said an announcement could come as early as Tuesday.
Hyundai didn’t comment on the report.
According to Reuters, Hyundai would launch Genesis with the Genesis sedan — and possibly coupe — and the Equus sedan. Genesis would add a mid-size SUV around 2019.
OK, I’ll bite on your request for more queries. Here’s a couple:
I recently purchased a 2015 Genesis Coupe. I’ve swapped out the stock air intake for the R2C if, for no other reason, than to get rid of the sound tube pumping noise into the car. (At least there wasn’t an accompanying audio soundtrack. Looking at you, BMW.) The car rips at the top end (yeah, I know, for a V6… I know my place on the food chain), but I was wondering what you would recommend to boost low-end torque. I’m not looking for a supercharger-grade improvement; just a bit more off the line.
My parents have offered to give me their 2002 Buick Regal GS Joseph Abboud Edition (low miles, driven to church on Sunday). It’s tempting to take it on as a project car. Assuming I acquire their sleeper and have $3,000 to spend on performance improvements, what should I do first… and second? Do you even try to address the handling, or do you just shrug it off and go for moar powah?
At Hyundai’s technical center near Ann Arbor last week, the company’s CEO John Krafcik told reporters that the Korean automaker will introduce new versions of its Sonata and Genesis sedans to the U.S. market in the first half of 2014. The company will also launch a hydrogen fuel cell powered version of its Tucson crossover, sold in Europe as the ix3d, and it is expected to be unveiled at the Los Angeles auto show this week. The 2015 Sonata will likely be introduced at the New York auto show next April. (Read More…)
Hyundai may really, honestly launch its own luxury brand. In a way, at least, perhaps
For years, Hyundai has been going back and forth over on question: Luxury brand or not? Imitate Infiniti? Do it like Lexus? A la Acura? This conundrum produced millions of Google hits, but otherwise led to nothing. Hyundai may finally cave in and do it. Hyundai’s U.S. sales chief Dave Zuchowski told Automotive News [sub] that such a move could be in the offing. Why? Customers are well ahead of Hyundai and already created a new brand called “Genesis.”
I’m a longtime TTAC reader and I was hoping you guys could give me a bit of advice about an upcoming car purchase. I recently graduated college, and with no debt to pay off and a fairly good income I’m looking to get myself a second car. My current car is a 2000 Mercury Grand Marquis in incredible shape with around 130k miles on it, It currently has some minor powertrain and suspension mods as well. I have no plan on getting rid of this car, as it has quite a bit of useful life left in it and is extremely practical. I’d like to keep it as a winter car/possible project car, and the residual value of it (~3kish) is low enough that it doesn’t make sense to trade in. However, having wanted a sports car since I started driving, I’d like to go ahead and get one now that I’m in a position to do so.
My (possibly strange) requirements are as follows:
1. It must be fun and engaging to drive
2. It must be blue
3. It should be a convertible, preferably a 2 seater (I’m open to a fixed roof car as well, but would prefer a convertible)
4. Must be either a manual transmission or a dual clutch
5. I would prefer that it be a rear wheel drive vehicle
6. Fuel economy is a non-issue so long as it gets above 20 mpg highway
7. I don’t mind some maintainance, but I would like something thats fairly reliable and not TOO expensive to maintain (I don’t expect panther-like reliability but, for example, $1500 spark plug changes on a Boxster would be a bit much)
I can spend a max of $30-32k on it, but ideally I’d like to keep it ~$25k. I’ve looked at a new Miata, Mustang GT (Convertible is rather pricey), and the Genesis coupe (it’s not a convertible but I liked the looks and interior enough that I’d consider it). I’ve also given some thought to the following (newer, low mileage) used cars: Honda S2000 , Mazda Miata, Porsche boxster(mentioned above), BMW Z4, and a co-worker of mine also mentioned that I might consider a C5 corvette as well. I think they’re all great cars, and each has its own strong/weak points. The S2000 and the Miata are probably the most serious contenders, but I’m trying to keep my eyes open. I’m torn as to what I should get, and I’m also wondering if there’s any cars that I missed that are worth looking at.
Please let me know what you guys think, I’d love to hear back from you on this.