Tag: Genesis

By on November 23, 2016

2018 Genesis G90 – Image: Genesis Motors

There are 350 Hyundai dealers in the United States currently offering vehicles from the automaker’s new Genesis Motors brand inside Hyundai showrooms. It’s a model Genesis wants to change — simply too many stores for a fledgling auto brand; too much affiliation with proletarian Hyundai.

It’s also entirely unlike the non-dealer model Genesis Motors began employing in Canada on Monday, November 21, 2016. Genesis began business operations 48 hours ago with no physical locations whatsoever.

Dealers? Pfft. Someday.

Not today. (Read More…)

By on November 16, 2016

image: Genesis 2018 G80 Sport

The already handsome Genesis G80 will enter the 2018 model year with a meaner-looking, performance-oriented twin-turbo option for upscale sedan buyers to enjoy. It’s just the right amount of attitude for everyday aggression.

(Read More…)

By on November 16, 2016

2016 Hyundai Genesis Coupe

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

No one talks about this car anymore. When it was introduced a scant seven model years ago, many noises were made about Hyundai’s newfound ability to compete with the Camaro, Mustang, and G37 of the day. Since then, marketeers at Hyundai carved Genesis into its own brand, leaving the Hyundai-badged Genesis Coupe an outlier on the Korean automaker’s showroom floor. Headed for the chopping block at the end of this year, dealers are likely eager to shift these two-door coupes off their lot and out of their floorplan.

That’s great news for bargain hunters seeking performance.
(Read More…)

By on November 7, 2016

Genesis store, Round Rock Texas

There’s no denying the strategy behind Hyundai’s Genesis Motors luxury brand is unusual. By its very nature, the contrived launch of a new Korean luxury marque — more than a century after the dawn of America’s favourite luxury brand, Mercedes-Benz — is going to differ in a multitude of ways.

Genesis intends to maximize the possibility for consumers to shop for their cars online, for instance. And Genesis owners won’t need to take cars to dealers for servicing — valets will provide pickup and delivery.

Yet one aspect of a new brand’s U.S. launch is nevertheless set in stone: dealers.

Genesis Motors has 350 dealers inside Hyundai’s U.S. showrooms, Wards Auto reports. Genesis Motors’ general manager Erwin Raphael wants a different number.

A smaller number. (Read More…)

By on October 11, 2016

2017 Genesis G90 Front (Release)

The newest premium automaker on the block could cozy up to its downmarket parent company in Alabama.

Fledgling Korean luxury brand Genesis is expected to bring production of two models to the U.S. in three years, WardsAuto reports, likely setting up shop at Hyundai’s existing Montgomery plant. (Read More…)

By on September 6, 2016

2017 Genesis G90, Image: © 2016 Steph Willems/The Truth About Cars

As it tries to carve out a foothold in the premium field, Genesis has priced its full-size G90 luxury sedan in an intermediate zone between its established German competition and new American range-toppers.

The G90 comes laden with standard features, so the price range of the four available configurations isn’t wide. With a starting price of $69,050 (including freight) for a rear-wheel-drive twin-turbo V6 model, the son-of-Hyundai hopes its flag bearer has enough value to get noticed. (Read More…)

By on September 2, 2016

Genesis badge

A camouflaged Genesis G70 spotted testing in Germany provides a peek at the baby of Hyundai’s new luxury marque.

Photos published by AutoGuide show a compact four-door with traditional luxury sedan proportions, rather than something radical. As the third offering from the automaker’s planned six-vehicle lineup, the Korean G70 has its sights set on a trifecta of Germans — the BMW 3 Series, Mercedes-Benz C-Class and Audi A4. (Read More…)

By on August 18, 2016

2017 Genesis G90, Image: © 2016 Steph Willems/The Truth About Cars

A paranoid person, or maybe just a very cynical one, might have suspected the man of being a covert OEM plant.

“Is that a Bentley?” asked a well-to-do looking gentleman outside our Kelowna, British Columbia hotel, where a line of Genesis G90s rested after our drive up from Vancouver. Had they been within earshot, the automaker’s PR reps might have broken out into guarded, nervous smiles. (Read More…)

By on August 2, 2016

2013 Hyundai Genesis Coupe. Photo courtesy Hyundai

Hyundai’s rear-drive sports coupe is dead.

First reported by the Globe and Mail, the Genesis Coupe’s 2016 model year will be its last in the U.S. and Canada, a company spokesperson confirmed today. A replacement is expected to follow sometime after 2017, but it won’t carry the Hyundai badge. (Read More…)

By on May 16, 2016

2017 Genesis G90 Front (Release)

Hyundai Motor Company wants its flagship Genesis brand to ooze luxury, and it just added another top industry talent to its dream team to make sure that happens.

The South Korean automaker now has the expertise of former Bentley exterior designer Sangyup Lee, who just jumped ship from the British luxury automaker, Reuters reports.

Lee will serve as vice-president in charge of Hyundai and Genesis design, joining Bentley alumnus Luc Donckerwolke, Hyundai Motor’s new Prestige Design Division head. (Read More…)

By on May 10, 2016

2017 Genesis G90 Rear (Release)

 

The newest luxury marque is already pursuing an electrification strategy to compete with the Germans.

Genesis, the upstart luxury division of Hyundai, rolls out its first vehicles this year, and plug-in hybrid models will soon follow, reports Automotive News.

The effort is all about battling competitors BMW, Mercedes-Benz and Porsche on their own turf. Those luxury automakers are planning to increase their hybrid offerings in a market seen as more receptive to plug-ins. (Read More…)

By on March 25, 2016

Genesis New York concept at NYIAS

It was the end of the first day at the New York International Auto Show, a time when most “journalists” would normally have stopped doing anything that resembled work. Yet there we all were, assembled out in the hallway of Javits Convention Center, of all places, holding our glass bottles of Voss water and waiting to see what was hiding underneath the long blanket on the right side of the stage.

It’s at this point that most of the articles you’ve already read about the Genesis New York Concept start giving you the entire historical background of Hyundai, and the Genesis models, blah blah blah. I give you more credit than that. I know that you already know that the Hyundai Genesis sedan was a legitimate contender in its segment (especially you, BTSR).

The difference now is that everybody else seems to know that not only does the Genesis brand seem to be able to survive, they’re prepared to hit some towering home runs.

(Read More…)

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