The Truth About Cars » Generation Y http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 02 May 2016 23:59:25 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Let’s Dig a Grave for “Millennials Buying Cars” Articles http://www.thetruthaboutcars.com/2016/03/lets-dig-grave-millennials-buying-cars-articles/ http://www.thetruthaboutcars.com/2016/03/lets-dig-grave-millennials-buying-cars-articles/#comments Fri, 04 Mar 2016 20:00:37 +0000 http://www.thetruthaboutcars.com/?p=1296538 Just when you thought you’d read the last article analyzing the vehicle purchasing habits of Millennials, here comes another from Canada’s largest national newspaper, the Globe and Mail. “Why car companies spend so much time targeting hipsters” is the headline of Jon Cook’s story, which delves into the cringe-inducing ad campaigns automakers have crafted to lure […]

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Just when you thought you’d read the last article analyzing the vehicle purchasing habits of Millennials, here comes another from Canada’s largest national newspaper, the Globe and Mail. “Why car companies spend so much time targeting hipsters” is the headline of Jon Cook’s story, which delves into the cringe-inducing ad campaigns automakers have crafted to lure […]

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No Fixed Abode: Barack Obama, Scion Killer http://www.thetruthaboutcars.com/2016/02/no-fixed-abode-barack-obama-scion-killer/ http://www.thetruthaboutcars.com/2016/02/no-fixed-abode-barack-obama-scion-killer/#comments Wed, 03 Feb 2016 17:00:35 +0000 http://www.thetruthaboutcars.com/?p=1278730 One coupe flies, two coupes die. By the time that Akio Toyoda was standing on that Detroit stage crowing about the triumph of the LC500, the nails were already being hammered into Scion’s coffin. The Scion tC, perhaps the best combination of practicality, style, and durability available for under twenty-five grand in the United States, […]

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One coupe flies, two coupes die. By the time that Akio Toyoda was standing on that Detroit stage crowing about the triumph of the LC500, the nails were already being hammered into Scion’s coffin. The Scion tC, perhaps the best combination of practicality, style, and durability available for under twenty-five grand in the United States, […]

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NADA Conference 2015: Here’s the Background Behind That MTV Study on Millennials and Cars http://www.thetruthaboutcars.com/2015/01/nada-conference-2015-heres-background-behind-mtv-study-millennials-cars/ http://www.thetruthaboutcars.com/2015/01/nada-conference-2015-heres-background-behind-mtv-study-millennials-cars/#comments Tue, 27 Jan 2015 15:34:22 +0000 http://www.thetruthaboutcars.com/?p=989098 Over the past weekend, you’ve probably seen the summaries of press releases interspersed with some topical discussion reports of an MTV study on millennials’ attitudes towards cars on outlets from USA Today to Jalopnik to even MTV’s own website. Well, I was present at the press conference where MTV executives presented the results and was […]

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Over the past weekend, you’ve probably seen the summaries of press releases interspersed with some topical discussion reports of an MTV study on millennials’ attitudes towards cars on outlets from USA Today to Jalopnik to even MTV’s own website. Well, I was present at the press conference where MTV executives presented the results and was […]

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Coming of Age in the BOF Era http://www.thetruthaboutcars.com/2014/05/coming-of-age-in-the-bof-era/ http://www.thetruthaboutcars.com/2014/05/coming-of-age-in-the-bof-era/#comments Sat, 24 May 2014 13:00:56 +0000 http://www.thetruthaboutcars.com/?p=829945 Standing on the sidewalk in front of his house, a young boy watches his neighbor across the street back out of her driveway. Her moss green Expedition starts to roll backwards. Suddenly, a blue beach ball blows into the SUV’s path. She hits it with one of her rear tires, and the truck rises up […]

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Standing on the sidewalk in front of his house, a young boy watches his neighbor across the street back out of her driveway. Her moss green Expedition starts to roll backwards. Suddenly, a blue beach ball blows into the SUV’s path. She hits it with one of her rear tires, and the truck rises up […]

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Sunday Story: Corrupting the Youth http://www.thetruthaboutcars.com/2014/02/sunday-story-corrupting-the-youth/ http://www.thetruthaboutcars.com/2014/02/sunday-story-corrupting-the-youth/#comments Sun, 02 Feb 2014 14:00:01 +0000 http://www.thetruthaboutcars.com/?p=707466 “Don’t be ridiculous, young lady. You need something SENSIBLE.” Jamie sat at the kitchen table, her head in her hands. Week 5 of the search for her first car had just dawned, and she was about ready to give in. Mother scowled as she scoured pans in the sink. This was all the fault of […]

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“Don’t be ridiculous, young lady. You need something SENSIBLE.” Jamie sat at the kitchen table, her head in her hands. Week 5 of the search for her first car had just dawned, and she was about ready to give in. Mother scowled as she scoured pans in the sink. This was all the fault of […]

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Hammer Time: Young People Smell Funny http://www.thetruthaboutcars.com/2013/11/hammer-time-young-people-smell-funny/ http://www.thetruthaboutcars.com/2013/11/hammer-time-young-people-smell-funny/#comments Thu, 14 Nov 2013 17:40:30 +0000 http://www.thetruthaboutcars.com/?p=650706 A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks. It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of […]

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A herd of automotive journalists get led off into a dark room filled with oversized furniture and cheap snacks. It is where the ritual slaughter of truth takes place. A screen bigger than Wilt Chamberlain’s …. flashes in front of them as discordant music pulses and the beautiful people beam out their irrational exuberance of […]

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Ur Turn: Getting My First Driver’s License At 25 http://www.thetruthaboutcars.com/2013/11/ur-turn-getting-my-first-drivers-license-at-25/ http://www.thetruthaboutcars.com/2013/11/ur-turn-getting-my-first-drivers-license-at-25/#comments Sun, 03 Nov 2013 22:00:54 +0000 http://www.thetruthaboutcars.com/?p=630362 Editor’s note: Last year we ran a post from Tova Schreiber on what it was like to learn how to drive at 24. Now she’s back to tell us about having her driver’s license and driving. I’m sitting at my desk, waiting for students to arrive and thinking about cars. Waking up at 6:00 on a […]

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Editor’s note: Last year we ran a post from Tova Schreiber on what it was like to learn how to drive at 24. Now she’s back to tell us about having her driver’s license and driving. I’m sitting at my desk, waiting for students to arrive and thinking about cars. Waking up at 6:00 on a […]

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Avis Budget Group Buys Zipcar For $500 Million http://www.thetruthaboutcars.com/2013/01/avis-budget-group-buys-zipcar-for-500-million/ http://www.thetruthaboutcars.com/2013/01/avis-budget-group-buys-zipcar-for-500-million/#comments Wed, 02 Jan 2013 12:29:25 +0000 http://www.thetruthaboutcars.com/?p=472200 Zipcar, the leading player in car sharing in North America, is about to be acquired by Avis Budget Group for $500 million in cash. The rental car firm will pay $12.25 per share, a whopping 49 percent premium relative to Zipcar’s closing price on December 31st. Rivals like Hertz and Car2Go, a Daimler-backed car sharing service are […]

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Zipcar, the leading player in car sharing in North America, is about to be acquired by Avis Budget Group for $500 million in cash. The rental car firm will pay $12.25 per share, a whopping 49 percent premium relative to Zipcar’s closing price on December 31st. Rivals like Hertz and Car2Go, a Daimler-backed car sharing service are […]

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Generation Why: My Gen Y COTY http://www.thetruthaboutcars.com/2012/11/generation-why-gen-y-coty/ http://www.thetruthaboutcars.com/2012/11/generation-why-gen-y-coty/#comments Tue, 20 Nov 2012 20:54:23 +0000 http://www.thetruthaboutcars.com/?p=467559 With the TWATs under way and awards season about to gear up, I would like to take a moment to highlight the one car I’ve found that ticks all the boxes for me personally. It’s the Fiat 500 Abarth. The base 500 might as well be the template for the “premium city car” segment that’s slowly […]

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With the TWATs under way and awards season about to gear up, I would like to take a moment to highlight the one car I’ve found that ticks all the boxes for me personally. It’s the Fiat 500 Abarth. The base 500 might as well be the template for the “premium city car” segment that’s slowly […]

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Commercial Break: How To Bring A Car To Market In 93 Seconds http://www.thetruthaboutcars.com/2012/09/commercial-break-how-to-bring-a-car-to-market-in-93-seconds/ http://www.thetruthaboutcars.com/2012/09/commercial-break-how-to-bring-a-car-to-market-in-93-seconds/#comments Mon, 10 Sep 2012 13:00:52 +0000 http://www.thetruthaboutcars.com/?p=459602 A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out. At 1:33, it’s a good deal longer than most car commercials, but it seems to be resonating […]

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A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and encouraged me to check it out. At 1:33, it’s a good deal longer than most car commercials, but it seems to be resonating […]

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Commercial Break: A Quick Example Of A Good “Gen Y” Ad http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/ http://www.thetruthaboutcars.com/2012/04/commercial-break-a-quick-example-of-a-good-gen-y-ad/#comments Wed, 25 Apr 2012 20:27:09 +0000 http://www.thetruthaboutcars.com/?p=441676 Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product. It’s an ad for the Hyundai Veloster. Short, effective, just enough of a nod and a wink to the viewer without being risqué. Unlike most male-focused ads, it doesn’t hold promises of threesomes with cute, […]

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Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product. It’s an ad for the Hyundai Veloster. Short, effective, just enough of a nod and a wink to the viewer without being risqué. Unlike most male-focused ads, it doesn’t hold promises of threesomes with cute, […]

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Ford To Surrender To Gen Why, Will Euro-Trash Mustang http://www.thetruthaboutcars.com/2012/04/ford-to-surrender-to-gen-why-will-euro-trash-mustang/ http://www.thetruthaboutcars.com/2012/04/ford-to-surrender-to-gen-why-will-euro-trash-mustang/#comments Mon, 16 Apr 2012 12:09:07 +0000 http://www.thetruthaboutcars.com/?p=440189 Nostalgia is so last Millennium says Ford. The new Mustang will ditch retro in an attempt to appeal to Generation Y, the folks that do not want to driver their forebears’ cars or dreams. According to the Wall Street Journal, the new Mustang will retain the shark-nosed grille and round headlights, but will “look more […]

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Nostalgia is so last Millennium says Ford. The new Mustang will ditch retro in an attempt to appeal to Generation Y, the folks that do not want to driver their forebears’ cars or dreams. According to the Wall Street Journal, the new Mustang will retain the shark-nosed grille and round headlights, but will “look more […]

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Green Hopes Pinned On The Young: Generation Y Has The Hots For Hybrids, Survey Says http://www.thetruthaboutcars.com/2012/01/green-hopes-pinned-on-the-young-generation-y-has-the-hots-for-hybrids-survey-says/ http://www.thetruthaboutcars.com/2012/01/green-hopes-pinned-on-the-young-generation-y-has-the-hots-for-hybrids-survey-says/#comments Sat, 21 Jan 2012 16:16:43 +0000 http://www.thetruthaboutcars.com/?p=427607 The  car industry has high hopes for the young. Automakers have invested and are investing billions into hybrid and electric vehicle, so far with lackluster success. In the U.S., the take rate of hybrid cars is actually coming down from a 2.78 percent peaklet in 2009. The 0.14 percent market share of EVs is too […]

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The  car industry has high hopes for the young. Automakers have invested and are investing billions into hybrid and electric vehicle, so far with lackluster success. In the U.S., the take rate of hybrid cars is actually coming down from a 2.78 percent peaklet in 2009. The 0.14 percent market share of EVs is too […]

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