Tag: gender

By on January 24, 2013

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Considering that it seems as though every other commercial on television follows the doofus male wise female plot, the new VW Passat commercial released just in time for the run up to the Super Bowl is hardly the most egregiously misandrist (yes, Virginia, despite what your spellchecker says, it is a word). With a tagline of “Pass down something he will be grateful for”, the ad shows a father in a shirt and tie teaching his son how to throw a baseball, in front of a Passat sitting in their driveway. Completely clueless about the mechanics of throwing overhand, but convinced of his knowledge of the subject, dad has form that makes “throwing like a girl” a compliment by comparison. He looks like a cross between someone putting shot and a gooney bird trying to land. The son dutifully imitates dad’s form, but with a skeptical look on his face. Neither can get the ball anywhere near the target.  I’m not sure the ad is on target either.

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