Tag: Gen Y

By on February 21, 2013

Until the research arm of TTAC gets more funding, we’ll have to rely on data from third-parties like J.D. Power. The venerable outfit recently compiled a list of the Top 10 cars with the highest percentage of Gen Y buyers. The results aren’t entirely surprising.

(Read More…)

By on January 10, 2012

Back in September, I attended the launch of the Chevrolet Sonic for another outlet. Despite GM’s insistence that the Sonic was being marketed at “millenials”, I was the sole member of the press that fit that demographic. Despite the cheesy, ham-handed attempt at being in touch with the demographic (a parking garage festooned with contrived, faux-urban graffiti, for example), the Sonic left a favorable impression. It is an honest, practical, fun to drive car that is affordable for young people – well, some of them.

(Read More…)

By on November 11, 2010

When I was younger, I never thought I’d ever say “I don’t understand young people these days”. But sure enough, the other day I said the exact phrase when a friend’s daughter was explaining why X-Factor (American Idol) is the greatest show on TV. Maybe I won’t understand music matters (I think Golden Earring and Mike and the Mechanics is trendy) but at least I’ll know what young people find fashionable in the car world. Erm…not quite… (Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India