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	<title>The Truth About Cars &#187; gauge cluster</title>
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		<title>Vellum Venom Vignette: ATS Cluster Commotion?</title>
		<link>http://www.thetruthaboutcars.com/2013/01/vellum-venom-vignette-ats-cluster-commotion/</link>
		<comments>http://www.thetruthaboutcars.com/2013/01/vellum-venom-vignette-ats-cluster-commotion/#comments</comments>
		<pubDate>Sat, 05 Jan 2013 06:07:56 +0000</pubDate>
		<dc:creator>Sajeev Mehta</dc:creator>
				<category><![CDATA[Vellum Venom]]></category>
		<category><![CDATA[cadillac ats]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[gauge cluster]]></category>
		<category><![CDATA[speedometer]]></category>
		<category><![CDATA[styling analysis]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=472415</guid>
		<description><![CDATA[Fellow TTAC scribe Alex Dykes put a somewhat innocent enough post on our Facebook Wall, suggesting the BMW 3-series has a reputation for homogenous design, while the new Cadillac ATS suffers from&#8230;well, what so many modern GM products suffer from: a new release that&#8217;s only &#8220;almost&#8221; there. The ATS gauge cluster was his proof. This [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://images.thetruthaboutcars.com/2013/01/gminsidenewscom.jpg" rel="lightbox[472415]" title="At least it has a self starter...if you got that reference. (photo courtesy: gminsidenews.com)"><img src="http://images.thetruthaboutcars.com/2013/01/gminsidenewscom-450x300.jpg" alt="" title="At least it has a self starter...if you got that reference. (photo courtesy: gminsidenews.com)" width="450" height="300" class="aligncenter size-medium wp-image-472420" /></a></p>
<p>Fellow TTAC scribe <em>Alex Dykes</em> put a somewhat innocent enough post on our <a href="https://www.facebook.com/photo.php?fbid=496627137055314&#038;set=a.119716368079728.30314.114036408647724&#038;type=1&#038;theater&#038;notif_t=photo_comment">Facebook Wall</a>, suggesting the BMW 3-series has a reputation for homogenous design, while the new Cadillac ATS suffers from&#8230;well, what so many modern GM products suffer from: a new release that&#8217;s only &#8220;almost&#8221; there.  The ATS gauge cluster was his proof.  </p>
<p>This cluster <em>spurred a commotion </em>from our FB readers that merited a chat window popping up from the Esteemed Mr. Dykes, suggesting this is a good Vellum Venom.  Agreed.<span id="more-472415"></span></p>
<p><a href="http://images.thetruthaboutcars.com/2013/01/ATSnight.jpg" rel="lightbox[472415]" title="ATSnight (photo courtesy: Alex Dykes) "><img src="http://images.thetruthaboutcars.com/2013/01/ATSnight-450x192.jpg" alt="" title="ATSnight (photo courtesy: Alex Dykes) " width="450" height="192" class="aligncenter size-medium wp-image-472419" /></a></p>
<p>The ATS&#8217; cluster, much like a 94-96 Impala SS&#8217; body in midnight black, is fine at night.  The two half circles at each side with the speedo resting atop a multifunction display like a side view of eggs sunny-side up is different: and that&#8217;s not a bad idea in a sea of straightforward circles from BMW and Mercedes. A previous foray into this territory by Detroit, the <a href="http://images.thecarconnection.com/med/2006-lincoln-ls-4-door-sedan-v8-sport-instrument-cluster_100262713_m.jpg" rel="lightbox[472415]">Lincoln LS</a>, was horribly boring and bland.  </p>
<p>So let&#8217;s wait &#8217;till dawn, shall we? </p>
<p><a href="http://images.thetruthaboutcars.com/2013/01/ATSDay.jpg" rel="lightbox[472415]" title="ATSDay (photo courtesy: Alex Dykes) "><img src="http://images.thetruthaboutcars.com/2013/01/ATSDay-450x198.jpg" alt="" title="ATSDay (photo courtesy: Alex Dykes) " width="450" height="198" class="aligncenter size-medium wp-image-472418" /></a></p>
<p>Oh dear. This is just far too much like the <a href="http://carphotos.cardomain.com/ride_images/1/3065/1821/7660910007_large.jpg" rel="lightbox[472415]">charcoal Tupperware designed Pontiacs</a> of yesteryear. While the Cadillac SRX&#8217;s <a href="http://l.yimg.com/dv/izp/cadillac_srx_premium_collection_2010_dashboard_instrumentcluster.jpg" rel="lightbox[472415]">jeweled signal lights</a> are cool and ballsy like tail fins on a DeVille, the ATS has&#8230;beveled black plastic accented lights.  And that&#8217;s the nicest part of the whole cluster. </p>
<p>The flat plane gauge housing, draped in a dull wall of flat black, with cheap needles (again, see the SRX cluster) is so decidedly downmarket that the Kia Optima wouldn&#8217;t have it. The multifunction screen&#8217;s shape, size and location makes it poorly integrated into the circular theme. And heck, even my Ford Ranger doesn&#8217;t have those bizarre indentations for the idiot lights. Where did it all go wrong? </p>
<p><a href="http://images.thetruthaboutcars.com/2013/01/gtcarlotbuick.jpg" rel="lightbox[472415]" title="I like my oatmeal lumpy. (photo courtesy: gtcarlot.com)"><img src="http://images.thetruthaboutcars.com/2013/01/gtcarlotbuick-450x337.jpg" alt="" title="I like my oatmeal lumpy. (photo courtesy: gtcarlot.com)" width="450" height="337" class="aligncenter size-medium wp-image-472421" /></a></p>
<p>Honestly I don&#8217;t know&#8230;but the last Buick LeSabre (2005) was probably a low point for GM gauge design.  The lumpy gauge receptacles made of cold/brittle looking (yet surprisingly color keyed!) plastic look more like the <a href="http://www.creativeuncut.com/gallery-04/art/nsmb-mushroom-mini.jpg" rel="lightbox[472415]">cute mushroom-thingies</a> from Super Mario Brothers. It&#8217;s purely unrefined, and a lack of refinement is the main problem with the ATS&#8217; cluster. </p>
<p>Compare it to what we saw a few decades ago. </p>
<p><a href="http://images.thetruthaboutcars.com/2013/01/oldcarbrochurescom.jpg" rel="lightbox[472415]" title="oldcarbrochurescom"><img src="http://images.thetruthaboutcars.com/2013/01/oldcarbrochurescom-450x106.jpg" alt="" title="oldcarbrochurescom" width="450" height="106" class="aligncenter size-medium wp-image-472422" /></a></p>
<p>Here&#8217;s a 1983 LeSabre dash.  Note how the warm and inviting looking (if fake) wood trim surrounds the round gauges in a non-mushroom like fashion.  There&#8217;s also a nice chrome ring frenched in for a decidely upscale look, even with the famous Malaise-era plastic quality.  The last rear wheel drive LeSabre, Electra, Park Avenues from the early 1980s had a very upscale quality about them. </p>
<p>It was like a traditional Cadillac, but cleaner and far less ostentatious.  It, chassis dynamics aside, was a proto ATS in this regard. I can&#8217;t believe I just said that. But here we are. </p>
<p>Perhaps the next photo is better ATS historical reference fodder.  </p>
<p><a href="http://images.thetruthaboutcars.com/2013/01/66grandprix.jpg" rel="lightbox[472415]" title="66grandprix"><img src="http://images.thetruthaboutcars.com/2013/01/66grandprix-450x294.jpg" alt="" title="66grandprix" width="450" height="294" class="aligncenter size-medium wp-image-472417" /></a></p>
<p>I wish I grew up with the first-gen Pontiac Grand Prix. Reading the history and seeing them at car shows leads a youngblood to think these GM products were the high point of entry level luxury for Detroit.  </p>
<p>No, for the world. </p>
<p>A fantastic car?  Probably.  A fantastic gauge cluster with real walnut trim and timeless mid-century design in the chrome gauge bezels? Wow, that&#8217;s the stuff right there, son. </p>
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