Opinion: Here's Where Infiniti Lost Its Way

Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.

But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.

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Piston Slap: The Fiesta's Rocky Road Ahead?

Clark writes:

Hello Sajeev,

I currently drive a 2007 G35S that works great and has been dead nuts reliable since I bought it lightly used a couple of years ago. It also works just fine for my duties of pickup/drop off of my toddler at daycare. Despite being plenty quick, it’s kind of dull. I really miss having a daily driver that doubles as an autocross/occasional track-day car.

A few weeks back I attended a ford ecoboost event and got to hustle a Fiesta ST around an autocross course. I was pretty impressed and now I’m strongly considering switching over. I also like that it gets ~50% better fuel economy and the 17″ wheels mean cheaper replacement tires than the staggered 18″ setup on the G35 (plus, I think I may be harder on tires than most). Lower running costs wouldn’t hurt my feelings one bit.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉