With the imminent spin-off of Ferrari, Fiat Chrysler Automobiles boss Sergio Marchionne may be looking for a cash cow to help keep lagging brands at FCA afloat.
A story by Automotive News on Wednesday wonders aloud if Maserati will replace Ferrari as FCA’s marquee brand with double-digit profit margins. Behind Marchionne’s plan to sell the world on Jeep and Alfa Romeo, he would need to sell the world on the idea that Maserati is an exclusive, luxury brand, the article says.
Of course, that may be tough to do considering Maserati has always had a reputation for being Ferrari’s nerdy suburban cousin.
At the conclusion of this year’s Pikes Peak International Hill Climb, Mercedes-Benz issued a release claiming a new record: the Mercedes-Benz C250d 4MATIC was the fastest production diesel to ever make it from base camp to summit. Driven by Uwe Nittel, the compression-ignition, tri-star sedan navigated the mountain’s 156 corners in 11 minutes 22 seconds.
I’ve always had a soft spot for Volvo, that’s probably why I’ve owned two and chose European Delivery on one of them. But Volvo has a problem. It’s not the product. It’s not even the brand positioning. It’s a lack of advertising and visibility. Let’s dive deep into my mind as I pontificate about Volvo’s destiny.
The following article is long. Some of you will decry it as fiction outside of the space this website normally reserves for stories and others of you will lament its presence on what is supposed to be an automotive news website. Maybe you are right, but the truth is that I read a lot and my mind is constantly pulling at a million disparate threads of information and tying them together in ways that make unusual patterns. Some of these things have coalesced this week into the following piece and so I have offered it to the editors to see if they think it has a place on our esteemed pages. If you are seeing it, then they have given it the green light and all I can do is ask you to indulge me.
Articles about the future used to show up in the newspapers and the magazines with surprising regularity when I was a kid. They were great reading and were almost always accompanied by large, full color illustrations by noted artists like Syd Mead that fleshed out the words out surprising detail. In virtually every case, despite much of the turmoil going on in our country in the 1970s, those articles painted a picture of a better, brighter future. Now more than a third of the way through the second decade of the 21st century, we all know that things didn’t turn out quite the way those old articles imagined but that doesn’t mean that we should stop trying to predict what is coming. I can’t help but think that a better tomorrow really is right around the corner. (Read More…)
Once I get to ranting on the subject, I’ll fulminate that the true modern era of the automobile didn’t start until about 1990, when carburetors and points ignitions finally disappeared from new cars sold in the United States. Before and after that point, however, a lot of progress— and backsliding— has taken place in the automotive industry. Which brings up the question: what ten-year period, starting with Karl Benz’s Patent Motorwagen in 1886, saw the most improvement, innovation, whatever you want to call it, in the automotive world? (Read More…)
As a rally driver, you have a navigator in the other seat. What do you need him for? He knows the road ahead and tells you how to drive in the fastest and most efficient manner. As in “you want to take that turn at around 80. When you come out of the turn, stay in low, there’s another sharp right turn right behind that.” Or fewer words to that effect.
When I met Jutta Kleinschmidt, Volkswagen’s Touareg Dakar Rallye driver, she had this lithe Italian woman as a Navigator. “She’s a skinny little thing,” said Frau Kleinschmidt in her usual don’t-mess-with-me style, “but at least she doesn’t weigh much.”
BMW will do one better. Soon, BMW will give you a navigator that weighs just about nothing. As for the skinny little thing – let’s just say that you won’t be interested in the navigator of someone who lists her homepage here. But let’s not get sidetracked. (Read More…)
In 1961, President John F. Kennedy said in a speech to a joint session of Congress: “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to Earth.” On 21 July 1969, Neil Armstrong became the first man to set foot on the Moon. The Apollo 11 crew returned safely to Earth on 24 July. Three years later, the Moon had its last visitors. The Sea of Tranquility lives up to its name.
In last week’s State of the Union speech, President Barack Obama’s set an even more audacious goal. (Read More…)
The majority of car makers the world over think that for the next five years, electric cars will remain too expensive to stand a chance in the mass market. Their saving grace must be government subsidies. Without government money, EVs are priced out of the market. (Read More…)