By on May 11, 2017

ford logo

As anticipated, Ford CEO Mark Fields was grilled today over his plans to improve the company’s waning fortunes by board members who had scheduled extra time to question him.

Hot topics at the annual meeting centered on why profits are falling, what is Ford doing about the market shift toward SUVs, and how the company’s colossal investments into technology are affecting its present-day financial situation. Ford has poured billions into self-driving vehicles and ride-sharing platforms as its traditional car business loses some ground to General Motors in a slowing U.S. market. Fields spearheaded Ford’s rebranding as a mobility company, but many have suggested this future-focus isn’t healthy for the brand.

Fields stuck to his guns, emphasizing that Ford was heading “aggressively but also prudently” into “the biggest strategic shift in the history of our company.”  (Read More…)

By on October 17, 2013

The end of the steering wheel

Be afraid. Be very afraid. If the aspirations of one automotive supplier come to pass, your child’s first car will not have a steering wheel come 2025, rendering her or him nothing more than a mere passenger inside a tiny commuter pod.

(Read More…)

By on November 21, 2011

Volkswagen had painted a bulls-eye on Toyota and wanted to beat the Japanese by 2018. At least in terms of production numbers, Volkswagen will have Toyota beat this year. Instead, VW has to contend with GM.

The long-term new energy strategy of Volkswagen and Toyota on the other hand could have been devised in a joint planning session. Volkswagen believes that near-term, the plug-in-hybrid has a great future, whereas Volkswagen’s CEO Martin Winterkorn won’t live long enough to witness the boom of the pure electric car.

The German newspaper Handelsblatt has an interview today with Winterkorn. It echoes in large parts the interview which I had ten days ago with Toyota’s Chief Engineer Satoshi Ogiso. The two sound amazingly similar: Bullish on plug-in hybrids. Cautious on EVs. (Read More…)

By on November 26, 2010

Major players in the industry think that EVs are a stopgap measure at best. Volkswagen declared that nobody wants EVs, except governments. In Japan, Toyota and Honda are talking louder and louder about hydrogen. There must be something better than plugins: A revolutionary technology that powers the car from a renewable energy source in an environmentally responsible fashion.

BMW just found what the world needs. (Read More…)

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