The Truth About Cars » Future Product The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 27 Jul 2014 20:45:49 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Future Product Toyota Aiming For Modest Annual Sales Of Fuel Cell Cars Thu, 12 Dec 2013 12:15:57 +0000 Toyota FCV Concept

Toyota believes fuel cells are the future, becoming a competitive technology up against other zero-emission compliance tech by 2030 at the latest. In fact, the automaker plans to hedge their bets in the near future by setting an annual sales goal of 5,000 to 10,000 fuel-cell powered machines beginning in 2015.

Part of this push is due to falling costs in fuel cell technology; when the above-pictured FCV enters showrooms in early 2015, just over half the $99,000 price tag will come from its smaller fuel cell, down from just over $1 million in 2007 when the tech debuted in the first of many concepts. Component sharing also helps to maintain a lower cost of entry, though Toyota says the FCV won’t be underpinned by the Prius due to differing structures between the two.

The automaker hopes sales of the FCV and other future fuel cell vehicles will rise to tens of thousands of units by the start of the 2020s, no doubt helped by a push to reduce costs through R&D to one-fifth of what a fuel cell costs to make at this point in time.

The FCV won’t be alone in this march toward progress; Honda plans to deliver a successor the FCX Clarity in the same year as the former’s debut, while Hyundai will lease 1,000 Tucsons fitted with fuel cells worldwide in 2014.

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Morgan Stanley Auto Product Guidebook Reveals GM Future Product Onslaught Wed, 13 Feb 2013 17:59:33 +0000


As a journalist, if you ask an OEM rep about any given car’s redesign or next generation, you’ll undoubtedly be met with a terse “we don’t comment on future product plans”. But if you’re an analyst? Different story.

Yesterday, Morgan Stanley was kind enough to send TTAC a copy of their US Auto Product Guidebook. This 88 page presentation is packed with all kinds of charts, graphs and qualitative information designed to help educate investors about car companies and the product they sell. If you’re a TTAC industry nerd, this is like getting a copy of EVO magazine’s Car of the Year issue.

Within the Guidebook, there was plenty of information on GM’s upcoming product offerings – stuff that’s usually speculation and conjecture in the autoblogosphere and the buff books. But we have reason to believe that Morgan Stanley’s chart is accurate. This is the bank that rolled out New GM’s IPO, and counts Opel head Steve Girsky and GM CFO Dan Ammann (who advised GM on its 2009 restructuring)  as alumni.

Among the products listed in the report:

Buick: A Verano hatchback is apparently due this year

Cadillac: A redesigned SRX is due in 2014 and a Fleetwood – possibly the Ciel/S-Class fighter – will bow in 2015

Chevrolet: For 2013, the Orlando will apparently debut, though we’ve seen no movement on this so far. A “small SUV”, possibly the Trax, is set for 2014, while the Volt CUV is back on for 2015.

GMC: Tumbleweeds

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Ask the Best and Brightest: What Will Chevy’s Two “Surprises” for 2013 Be? Thu, 11 Oct 2012 16:05:30 +0000  

Click here to view the embedded video.

Chevrolet is betting that the number 13 will be lucky one. The GM brand announced on Wednesday that they will be introducing 13 redesigned or completely new vehicles for the North American market in 2013. While a number of those are expected, like the new Impala and the latest iteration of the Silverado fullsize body-on-frame pickup, according to GM spokesman Michael Albano the automaker is “thrilled” that two of the thirteen cars and trucks will be “complete surprises”. Joining the Impala and Silverado, among the non-surprises there’s going be a new Traverse CUV, a diesel Cruze and an electric Spark (sorry, I didn’t name the car).

“13 is a big year for Chevrolet. You know some of them. There’s a lot of chatter about others and a couple will be complete surprises, which we’re thrilled about.”

The 7th generation Corvette is generally assumed to be going to have a 2013 reveal, most likely at the NAIAS in just a few months. The Chevrolet SS, the civilian version of Chevy’s latest 9C1 offering and the brand Chevy will be promoting in NASCAR’s marquee Sprint Cup series, has also been announced for 2014 and we’ll probably see the production version introduced sometime next year as well. There’s been plenty of chatter about both and neither is anywhere near a complete surprise so my question to the B&B is, what two “surprise” vehicles will Chevrolet introduce to the US market in 2013? My effort at a WAG is that one of them will be a coupe that reprises a name from Chevy’s heritage, perhaps a Chevelle or maybe a Monte Carlo, and the other will be a Cruze wagon, currently only available in Euro spec, that they’ll call the Nomad.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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Ford, Mazda Parting Ways On Product Development? Thu, 03 Dec 2009 20:54:45 +0000 There can be only one! (

For most of the last 20 years, Ford and Mazda have enjoyed a symbiotic relationship which worked quite well. Ford needed Mazda’s engineering and Mazda needed Ford’s volume to keep their profit margins. In short, everyone was happy. Then came the recession. Ford needed money and it needed it fast, so they mortgaged their logo, cut staff and closed factories. But curiously, Ford divested a huge chunk of Mazda which netted them, in the auto world, very little money. Ford reduced their 33.4% stake in Mazda to 13.4%, netting $540 million, but effectively losing Mazda. Not that Ford’s Mark Fields is worried.

Bloomberg reports that everyone’s favourite wideboy is Ford-focused. “For a lot of designing and engineering, we’re going to be focused on Ford,” Mark Fields said, “Our efforts will be focused on the Ford system, as opposed to relying on others such as Mazda.”. In other words, we’re on our own.

Trouble is, it needn’t be like this. Mazda CEO, Takashi Yamanouchi, has left the door wide open for Ford. “Right now, it seems both companies are going their separate ways, but in the future there is the possibility of both coming together again,” Yamanouchi said. “We’re sure there will come a time when we will need each other’s technology.”. In other words, we welcome Ford’s help. And they’re not the only people who know that.

“The reality is Mazda is too small to do it on their own,” said Aaron Bragman, auto analyst for IHS Global Insight, “Ford may have other options. They’ve got a European organization that is very good at developing small cars.” In other words, Mazda might want to start looking around for another partner.

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