Pickup trucks soared to their highest total of 2014 during the month of December, climbing 18% to 237,635, equal to 14% of the overall auto industry’s new vehicle volume. Truck sales jumped 6% to 2.3 million in 2014.
• GM twins outsold F-Series in December
• F-Series outsold GM twins in 2014
• Ram makes biggest market share gains
Full-size trucks generated 88.9% of all pickup sales activity in December, down from 90.1% a year ago as General Motors contributed more than 5500 Colorado/Canyon sales to the mix, strengthening the small corner of the market held by small/midsize pickups.
Led by big GM improvements, the full-size sector grew by 30,522 units last month. The Chevrolet Silverado and GMC Sierra combined to outsell the Ford F-Series, as it transition to a 2015 F-150, by 6918 units. Joining GM’s surge, Ram P/U sales shot up 32% to 44,222 units, making December the third month in 2014 that Ram sales shot beyond the 40K mark. (Read More…)