It is a little bit like showing breasts at a plastic surgeon congress: At the annual meeting of the JSAE, the Japanese version of the Society of Automotive Engineers, Subaru totally disrobed its BRZ and shows it to a strictly professional audience. (Read More…)
Scion has had a sordid past. Originally, Scion was Toyota’s solution to a lack of 18-25 year old shoppers. Over the past 9 years however Scion has lost their way and lost their youth. Their median buyer just turned 42. The tC coupe, which started out as a car for college kids, now has a median buyer of around 30. Scion claims the FR-S is a halo car – to me, that means the FR-S will be bought by older drivers (who can actually afford it), attracting younger buyers to their showrooms. Despite being out of the target demographic, Scion flew me to Vegas to sample the FR-S’s sexy lines to find out.
Long faces in hachi-roku land. Following a multi-year propaganda campaign, expectations for an “affordable” sports car collide with hard (currency) realities. (Read More…)