For many of the brand’s faithful, a front-driver BMW is a revolting prospect. It’s the four-wheeled equivalent of tofu-based bacon or a cigarette without nicotine. But BMW is banking on small cars in a big way – their new front drive architecture, dubbed UKL, will underpin as many as 12 front-drive products from BMW and Mini. And frankly, not doing a front-drive range would be a display of poor judgement on the part of management.
Posted in Editorials, Future Vehicles, Industry, Marketing, New Cars, News Blog, Sales
Tagged as Audi, BMW, compact, Europe, front-drive, luxury car, Mercedes-Benz
Tagged as Audi, BMW, compact, Europe, front-drive, luxury car, Mercedes-Benz
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djn - But he generates tons of free PR. Good for business.
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