Fiat Chrysler Automobiles has made a turnoff on the wrong road in the hopes of boosting its flagging sales, argues Jim Appleton.
The president of the New Jersey Coalition of Automotive Retailers is accusing the automaker of being reckless and short-sighted in its bid to open 380 new dealerships across the country. If FCA wants to reverse its market slide, Appleton claims, it should first take a good hard look at its product. (Read More…)
I grew up in the back of two-door family cars ranging from a ’67 Camaro to an ’83 Civic 1500 “S”. It never seemed like a hardship to me. Nor does it seem like a hardship to have my six-year-old son in the back of my Accord Coupe. He knows how to let himself in and out of the back seat. It’s no different from having a four-door sedan and letting him out of the back door. Ninety-nine percent of the time I don’t even think about it.
The other one percent of the time is when I clean the interior of the car. It takes the strength of Hercules and the flexibility of a Cirque du Soleil headliner to get the explosion of fast food, Legos, school paperwork, and miscellaneous unidentifiable items out of the cave behind the front seats. And then I have to condition the leather, you see, which would work better if my arms were between six and eighteen inches longer. So having done all that this past Sunday, I figured I’d do my other least favorite job: brake dust removal. I was already in a bit of a bad mood, crouching next to my Griot’s Garage bucket and shaking out my favorite horse-hair wheel brush, when I saw it.
It took a bit of research to fully parse the California New Car Dealer Association’s complaint against Chrysler and its partially company-owned store in Los Angeles, and our finding is that the CNCDA is actually gunning for Chrysler with gusto. But, argued some of the B&B, surely Chrysler doesn’t want to be kicked out of California? Surely Chrysler’s California dealers don’t want to see their manufacturer banned from selling vehicles in the state? Well, it turns out we were missing a little context that seems to indicate why Chrysler’s California dealers are willing to go to war over a single dealership: Chrysler is overhauling its California retail presence with the help of Wall Street hedge funds. Having used the bailout to wipe out 789 dealerships across the country, Chrysler appears to be working around franchise law to exert more control over its retail network in the Golden State. No wonder then that California’s dealers are standing together to attack Motor Village, the most egregious example of Chrysler’s new retail model. And there’s no knowing where the conflict could end…