By on March 21, 2010

History does tend to repeat itself, especially in the car business. Detroit’s more recent efforts to compete with import compact trucks was once a serious undertaking, and is now quickly dwindling away to nothing. The same thing happened once before, in the early sixties. In response to real (or imagined) incursions into the light truck field by imports, Detroit launched a barrage of new compact vans and trucks.  Ford was the most prolific in the 1960-1961 period, offering no less than three distinct types of pickups. The most creative and nontraditional one was the Econoline pickup. Not surprisingly, it was the least successful (of Ford’s three types), and petered out after a few years. Americans know how they like their Ford trucks, and the Econoline was not it (Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India