Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.
As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”
Between the A+ report card from Consumer Reports and a last-crossover-standing result for the IIHS small overlap test, even Tommy Callahan could sell somebody a Subaru Forester. “Here comes the meat wagon WEEE-OOO WEEE-OOO and the medic gets out and says, ‘Oh my God’. New guy’s around the corner puking his guts out – all because you wanted to buy a RAV4.”
Factor in some much-improved fuel economy from a continuously variable transmission, and the sales figures are like spank-tra-vision to Subie execs: up by a third year-to-date. Holy shnikes! Is this the year the lovable approach hiking shoe crosses-over from niche product to all-round segment leader? Let’s go camping. (Read More…)
I need your help again. I live in Colombia and, as you already know, I am the owner of a 2000 Subaru Forester (the 2.0 EDM model). This particular model has rear self leveling struts and recently they went bust. My dealership is asking 4 million pesos (about 2235 USD) for the replacements. I really think it’s a little bit steep so I’ve been searching online but haven’t been able to find the OEM parts. I read on a forum (http://www.subaruforester.org/) that you can put the non-self leveling struts. Is this a good idea? How much would the driving characteristics of my car change? If I go this way, what other components of the suspension should I replace? Thanks in advance for your help.
In a delightfully surreal bit of news out of India, a man sued GM for claiming one of its SUVs had mountain goat-like capabilities when it couldn’t in fact navigate one foot-deep water. What, you might ask, is the SUV in question? The answer is just another amusing twist to this hilarious tale of marketing claims meeting cold, wet reality. Here’s a hint: it’s sold in the US, but not as a Chevrolet…