By on September 10, 2011

It happens to all foreign joint venture partners: They are invited to have tea and a chat with representatives of China’s National Development and Reform Commission (NDRC). After the pleasantries are exchanged, the weather has been discussed, and statements of mutual admiration have been made, someone from the NDRC side will say: “Don’t you want to start a Chinese brand? We would really appreciate it.” Who can say no to the wishes of the Chinese government?

The latest to say “Ja” is BMW. BMW will build a second, truly “Chinese” brand for China. “We are discussing this with the NDRC, and we will find a solution,” said BMW CEO Friedrich Eichiner to Germany’s FAZ. BMW’s futuristic carbon fiber i cars won’t be BMWs  in China. (Read More…)

Recent Comments

  • Re: The Deeper Dive: Catering to the Keepers

    Steven Lang - This is so so true!
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    Elorac - Actually that’s not how airplane wings work at all. There’s no reason that the air on top must transit the wing in the same time as that on the bottom. Fluid...
  • Re: Bro, Do You Even Lift?

    Jack Baruth - I was in the Civil Air Patrol as a kid and I was told basically the same thing — but for the purposes of a short article I thought it would be okay to omit...
  • Re: The Deeper Dive: Catering to the Keepers

    Flipper35 - A replacement engine is about $1k to $3k for most applications if you are just going for a stock replacement and not a tuner version.
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    schmitt trigger - HiFlite999: Tail device, correct! My Honda Civic Hybrid came with one….certainly it was not used for high speed performance.
  • Re: Bro, Do You Even Lift?

    sirwired - Somewhat off-topic: Jack, despite what you might have been told over the years, the Bernoulli effect only slightly increases the lift on an airplane. This is important to...
  • Re: Bro, Do You Even Lift?

    Jack Baruth - Those cars are either broken or they had the button pushed. On Porsches the spoiler comes up when you exceed the programmed speed and it drops when you come to a halt.
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    CoreyDL - The 85 Fifth Avenue (being an M-body) is a well-built and comfortable car! I won’t debate on the “80’s forced-classy” applied to the Diplomat...
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    HiFlite999 - This was a decent description of spoiler vs wing. However, there is a third category of “tail device”, the proper name of which I do not know. This...
  • Re: The Deeper Dive: Catering to the Keepers

    Matt Foley - I am a keeper, and I have managed to accumulate close to $20K in cash over the past five years by not having a car payment. I’m a smart guy,...

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