Tag: Ford

By on January 24, 2017

White House, Washington DC

At the start of the second real workday of the Trump administration, the leaders of the Detroit Three automakers marched into the White House for a breakfast meeting with their newly minted president.

We don’t know for sure what they ate, but we can relate what they talked about. This won’t come as a shock: investment. Specifically, assembly plant investment in the U.S., rather than Mexico.

Ford CEO Mark Fields, General Motors CEO Mary Barra and Fiat Chrysler Automobiles CEO Sergio Marchionne knew the landscape they were entering. Yesterday, Trump signed an executive order that pulled the U.S. out of the Trans-Pacific Partnership and moved to renegotiate the North American Free Trade Agreement. Today, he signed an executive action to advance approval of the Keystone XL and Dakota Access pipelines.

Deals. Besides perhaps eggs and toast, Trump wanted deals. Or, at this early point, promises and assurances at the very least. (Read More…)

By on January 24, 2017

Omnicraft Parts

A few months from now, if you’re driving your Chevrolet to get serviced and accidentally pull into a Ford automotive center, they will probably have you covered. In a bid to snag a little piece of everyone else’s action, Ford is launching a new parts brand for vehicles made by other automakers.

Omnicraft, the first new brand for Ford’s customer service division in over half of a century, is part of a clever plot to steer consumers toward the Blue Oval while capitalizing on the thriving parts industry. The United States imports nearly $150 billion in auto parts from China each year. Omicraft gives Ford the opportunity to take a stab at usurping some of that business for itself.

Considering that the average car has been on the road for eleven years now, rolling out this this brand is a minor stroke of genius.  (Read More…)

By on January 20, 2017

ford-mustang-gt-convertible-ingot-silver

Okay, it certainly wasn’t hard to imagine the upcoming 2018 Mustang sans roof, but here it is.

No, there’s no retractable hardtop or innovative Mazda MX-3-esque retractable fastback to be found on the upcoming convertible, as that might be a little too high-minded for the Blue Oval. As well, lower price points are a pony car tradition. (Read More…)

By on January 17, 2017

2018 Ford Mustang

After luring journalists away from last week’s Detroit auto show for a sneak peak, Ford is ready to show the world its new 2018 Mustang.

That face. Online backlash was moderate to severe when leaked b-roll footage of the new ‘Stang appeared online last night, with some wags claiming the updated model must be unhappy. Beneath the downturned face, however, there’s a host of upgrades designed to satisfy performance-minded enthusiasts.

On that front, ‘Stang purists can breathe a sigh of relief. The 5.0-liter Coyote V8, rumored to be replaced by a 4.8-liter unit, won’t disappear after all. But one long-running engine choice had to skip this party to attend its own funeral. (Read More…)

By on January 16, 2017

ford logoAbout a month after Ford began deliveries of the 2013 Escape, it suddenly recalled every single unit equipped with a 1.6-liter EcoBoost engine. A faulty fuel line in the engine compartment posed a fire risk so bad that Ford actually urged people not to drive their cars until the necessary repairs had been carried out.

However, the 1.6 liter Ford Kugas sold in South Africa — essentially renamed world-market Escapes — never received the same sort of attention. Almost 50 Kugas have spontaneously combusted so far, leading to one fatality, and the Blue Oval is just now issuing a “voluntary” recall.

Anyone recall the 1970s Ford Pinto? (Read More…)

By on January 13, 2017

1974 Simca-Matra Bagheera, Image: Matra Sports

The French have always had a penchant for doing things a little differently. Take Matra, for example.

The Matra R530 is a medium range air-to-air missile normally fitted to the Dassault Mirage fighter jet.

The Matra M530, on the other hand, is a mid-engine sports car. Of course, that was no coincidence, as the first real Matra sports car was named after the missile built by the same company’s weapon division.

Yet the company’s abnormal conventions didn’t end at naming a mid-engine sports car after an infrared homing missile, making Matra one of the more interesting — albeit obscure — footnotes in French automotive history. The company went from producing front-line weaponry to winning the Formula One title in five years, won Le Mans three times on the trot, and produced some of the first minivans. Yet, at the height of their power, they hung up their automotive jacket and today they produce….bicycles? (Read More…)

By on January 12, 2017

Airbags

Ford and Honda are putting more than one million additional vehicles down on the list of recall-worthy products with potentially deadly Takata airbag inflators.

Announced late on Tuesday, Honda Motor Company is recalling roughly 772,000 additional Honda and Acura vehicles in the United States for defective front passenger seat airbag  inflators made by Japanese parts supplier. Not to be outdone, Ford is recalling over 816,000 units within the whole of North America for the very same reason. (Read More…)

By on January 12, 2017

2015 Jeep Renegade Trailhawk Roof, Image: © 2015 Mark Stevenson/The Truth About Cars

Update: Added detail about next-generation Jeep Wrangler roof.

A vehicle is no Bronco unless owners can remove its roof in some way. Thankfully, it looks like the next-generation SUV won’t disappoint.

According to two well-placed sources, the next Bronco won’t feature a canvas top or fiberglass cap. Instead, it will look to the Wrangler’s little brother, the Jeep Renegade, for inspiration.

(Read More…)

By on January 12, 2017

Ford Bronco Concept, Image: Ford

Bronco.

While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.

And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.

(Read More…)

By on January 11, 2017

Ford Everest Front 3/4, Image: Ford

Update: TTAC has received information refuting the claims below. You can read the update here.

While Ford finally confirmed the return of the Ford Ranger and Bronco at the North American International Auto Show earlier this week, the automaker remains stingy with details on the reborn models.

Ford aficionados — and Bronco lovers especially — want to know if the resurrected nameplates will offer the same magic as their dear, departed forebears. Perhaps eager to quench the public’s thirst for information, a shadowy Ford employee posted juicy — and potentially disappointing — details during a Reddit AMA. (Read More…)

By on January 11, 2017

SYNC 3 AppLink now automatically discovers smartphone apps including Spotify, Pandora, Stitcher, and displays their unique graphics and branding, Image: Ford

Ford, Mazda, Toyota, Subaru, PSA (Peugeot, etc.), and Suzuki are now part of an automotive alliance concerning your dashboard. The SmartDeviceLink Consortium, as they’re styling it, is apparently all about muscling around Google and Apple’s forays into the automobile, and is based on Ford’s existing “AppLink” software project, which has been around for several years.

I’ve written about smart dashboards before for TTAC. Particularly, in 2013 after Apple’s original announcement, I was amazed automakers were willing to cede so much control over the precious dashboard real estate. I later noted people are likely to be more loyal to their phones than cars and to make buying decisions around what cars support their phones “properly,” especially because Apple and Google fundamentally know a lot more about you and can do a much better job of knowing what you want to listen to and where you want to go.

But what exactly is the SmartDeviceLink Consortium all about? You might think it sounds like it’s a rejection of your smartphone driving the screen in your car, as with Android Auto and Apple CarPlay. Curious as to what was really going on, I then dug into the giant pile of software and specifications they’ve posted on Github. What’s really going on here isn’t as much in opposition to what Google and Apple are up to as it’s an attempt to standardize it and refactor it.

(Read More…)

By on January 11, 2017

Ford Bronco

Sometimes, we’ll reach into the past and find a model that pegs our Ace of Base meter. Not all base vehicles from the pages of history were appalling dumpster fires of mediocrity. Most were, but not all. Here’s a good example.

During Ford’s Monday morning press conference at NAIAS in Detroit, it was finally confirmed that the Bronco nameplate will be returning in 2020. This news made our Managing Ed giddy with delight, enamored as he is with all things Bronco, and seemed to be a fitting announcement for what will likely be the last automotive product announcement in Joe Louis Arena (which is scheduled for demolition later this year).

Dispensing with fripperies like information on drivetrains, styling, and actual details, Ford left a lot to the imagination of Bronco fans. My mind immediately wandered to the fifth-generation Bronco, which bucked its way off dealer lots from the 1992 to 1996 model years.

(Read More…)

By on January 9, 2017

Mark Stevenson's Former 1995 Ford Bronco, Image: © 2011 Mark Stevenson/The Truth About Cars

We knew it would happen, but now it’s official.

Ford, in two very short paragraphs bookended by more spilled corporate ink over mobility and futurethink, has given me a reason to save my nickels and dimes for 2020.

The Bronco, like the Terminator, will be back.

(Oh, and the Ranger is coming back too.)

(Read More…)

By on January 8, 2017

2018 ford f-150

Being on top doesn’t mean a company can take its customer base for granted. Not satisfied with basking in the goodwill generated by the F-150’s best-selling status, Ford Motor Company has unveiled a refreshed 2018 model and a host of new hardware upgrades.

While the upcoming F-150 sports an evolutionary facelift, it’s what’s under the hood that stands to tempt a new range of buyers. (Read More…)

By on January 5, 2017

1998 Subaru Impreza WRC; Image: Prodrive

The name Prodrive isn’t one you’ll stumble across every day, and sounds a bit like a company that might offer teen driving courses. However, it’s one of the world’s most successful race car shops, and bests many individual manufacturer efforts.

How successful?

How does six World Rally Championships, four Le Mans wins, five World Endurance Championships, and four British Touring Car Championships victories sound for a start?

But while “race on Sunday, sell on Monday” is the parable that motivates many marques in motorsport, Prodrive sells no road cars.

How does a small, generally unheard of firm compete against the likes of Porsche, Honda, and Ford? Simple — those companies hire Prodrive to run their race programs. (Read More…)

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