Every so often during the 1970s and 1980s, the suits in Detroit had an inspiration: Take one of the corporation’s European-market vehicles, throw some new badges at it, and sell it in the United States. Chrysler did it with the Hillman Avenger aka Plymouth Cricket, GM did it with the Opel Kadett aka Buick Opel, and Ford did it with the Ford Capri aka “the Capri.” While these deals never worked out so well when it came to the bottom line (though the Simca-derived Omnirizon did pretty well for Chrysler), Ford didn’t give up on the idea. Bob Lutz decided that a Mercury-badged Ford Sierra with a turbocharged Pinto engine would be just the ticket for stealing BMW customers: the Merkur XR4Ti. (Read More…)
Tag: ford sierra
In our last installment, our Sierra was found by one of TTAC’s Best and Brightest. Now our brown-hued “Salesman’s Spaceship” gets lost in shipping space for a few weeks, crossing a very large pond. Don’t worry little British Ford, America will be very, very kind to you.
From the blooming tree in the photo, it’s obvious that I didn’t just shoot this Tempo recently. But then it wasn’t just this past spring either; it was a year and a half ago. Why have I been temporizing? Few cars leave me feeling more conflicted than the Tempo: is it a Deadly Sin or a Greatest Hit? But I find myself in a temporary state of equanimity today, so let’s see if we can’t put the Tempo into proper perspective. Tempus fugit; it’s now or never. (Read More…)