The Truth About Cars » ford s-max The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 28 Jul 2014 16:19:01 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » ford s-max Ford Modifies Mondeo, Will Sell Locally Built Edges In Effort To Double Chinese Market Share by 2015 Fri, 30 Aug 2013 15:41:29 +0000

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As part of it’s effort to double its market share in China by 2015, Ford today introduced to Chinese consumers a version of the midsized Mondeo sedan that the company says has been revised specifically for that market. Ford currently has about a 3% market share in china. The Chinese Mondeo starts at 179,800 yuan ($29,400) and the company said that it expects to sell between 70,000 and 110,000 units annually in a segment led by Volkswagen and General Motors (and those companies’ Chinese partners). The Mondeo has never sold more than 70,000 since it went on sale in China in 2008.

After doubling production capacity in China and increasing the number of models it sells, Ford has seen a 50% increase in the number of vehicles they sell in China for the first seven months of 2013, compared to the same period in 2012.

Concerning the Chinese Mondeo, a Ford spokesman told Bloomberg, “We do see ourselves with this vehicle as being a volume player that appeals to a range of different people. There are unique requirements that a customer has that perhaps U.S. customers or European customers haven’t, so it’s our job to make sure that from an appearance, craftsmanship perspective, that all of those things are able to be taken into account.”

To decide on what changes the Mondeo would need to appeal to Chinese consumers, Ford says that it did three years of market research involving over 700 potential customers. Some of the changes that research prompted are LED headlights and giving rear passengers control over the audio system as well as front seat positions. Chinese consumers also apparently like round taillights as those have replaced the more C-shaped rear lamps on the Mondeo in other markets.

In addition to the news from Ford out of China, Reuters says that sources in the company revealed that the Edge crossover will be brought to China, starting in 2015, after the CUV is redesigned. Ford had previously announced that the Edge would be sold in Europe. While Ford’s North American operations will supply the Edge to Europe, the Chinese versions will be locally produced.


The new Edge will be built on Ford’s new CD4.2 architecture that will also be the platform for redesigned versions of the S-Max and Galaxy, neither of which will be offered in the U.S. Earlier this week, Ford released photos and information on a new S-Max concept to be shown at the Frankfurt auto show next month.

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Ford Still Mum Regarding Genk Plant Closure Fri, 14 Sep 2012 18:47:28 +0000

Union leaders met with Ford officials last week during Ford’s Amsterdam extravaganza, and when the topic of closing the Genk, Belgium plant was raised…nothing was said.

Genk, which employs 4,000 workers and builds the Mondeo and S-Max minivan, is looking like the next victim of European overcapacity.

With the new Mondeo now a world car, the door is open for alternate assembly locations – such as the United States or Mexico. The car has already been delayed by six months. Supplies and workers are getting nervous. Speaking to Reuters, union chief Luc Prenen said

“We asked about the rumours (of plant closure)…They said they could neither confirm nor deny them.”

Ford officials were equally evasive, stating that “…It’s too soon to provide any specifics about our plan for Europe.” But with European car sales at their worst in nearly two decades, and Ford bleeding money in Europe, it wouldn’t surprise anyone to find out that Ford packed up and left Genk.

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Ford Plant Could Be Next On Europe’s Chopping Block Fri, 20 Jul 2012 21:45:09 +0000

Ford last closed a plant in Europe a decade ago, when its Dagenham assembly plant was shuttered, but the Blue Oval may be forced to do it again.

Faced with excess capacity and mounting losses on the continent, Ford needs to trim some fat. According to a report by Bloomberg

The Dearborn, Michigan-based automaker’s assembly plants in Southampton, England, and Genk, Belgium, may be vulnerable.

The Southampton factory is apparently running at less than one-third capacity, and built fewer than 30,000 Transit vans last year. The Genk plant builds the Mondeo – an important car for Ford, but one that is cursed with a small market and a declining customer base. Europe’s already volatile economy is hardly the place for a pseudo-upscale sedan like the Mondeo, as well as the S-Max crossover and the Galaxy minivan (which did have a slight uptick in sales this year).

Ford isn’t the first automaker trying to shed capacity, with Opel and PSA undertaking plans to shut down underperforming factories. And they probably won’t be the last either.

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