What if an automobile manufacturer could develop a new product, bring it to market, never substantially update the product, and continue to sell that product at a similar pace year after year? That would be impressive. But Ford could not manage to execute that four-pronged action with the Ranger.
Yes, Ford originally developed a Ranger, brought the Ranger to the North American market, and didn’t bother to truly update the Ranger. The consistent sales pace aspect? Nope, didn’t happen.
U.S. Ranger sales declined in 11 consecutive years at the end of its tenure, from 2000 to 2010. The 28-percent year-over-year increase to 70,832 units in 2011 occurred as Ford cleared out the final Rangers at ridiculously low prices and buyers of small trucks who wanted a genuinely small truck picked up the Rangers that remained. (Read More…)
If you live in the NAFTA zone (excluding Mexico, of course), your best bet at seeing a global Ford Ranger is in the movie The Counselor. Otherwise, you’ll soon be able to buy a now-updated version of Ford’s F-150 for the rest of us.
This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing! Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?
And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…
I’ve just driven a couple of modern electric cars, the Mitsubishi i-MiEV and the Tesla Model S, and they’re real cars. Actually, the i-MiEV is a perfectly serviceable short-distance commuter and the Model S is the best street car I’ve ever driven, but I was ready to hate both of them a lot, because all my previous experience with EVs had involved growing up in the San Francisco Bay Area in the 1970s and hearing a lot of eat-yer-vegetables talk from earnest green types about how electric cars are good for you, when in fact those cars sucked stringwart-covered pangolin nodules. Then, of course, there are all the flake-O electric conversions from the 1980-2000 era that I’ve seen, a fair number of which appear in self-service wrecking yards as long-abandoned EV conversions are towed out of back yards and driveways. In this series, we’ve seen this EVolve Electrics 1995 Geo Metro and this 1988 Chevrolet Sprint Electric Sport, and there have been others too stripped to be worth photographing. Today we’re going to look at a California-based Ford Ranger that still has just about all its electric running gear. (Read More…)
Ford is said to be mulling a smaller pickup to slot beneath the F-150, plucked from their existing global product portfolio. One thing we are sure of is that it won’t be the new “global Ranger” sold in world markets.
Serendipity is what I believe it’s called. On the day TTAC was aflutter with news and comments on the new Chevy Colorado and an out-of-the-box thinking proposal to get the Chevy Montana into the North American market, I got some news in my e-mail inbox. The new Ford Ranger has arrived in Brazil – but in regular cab form.
An eagle-eyed reader sent us pictures of this Ford Global Ranger on the streets of Detroit. Reader bball40dtw claims that this version is “set up for diagnostic testing”. Nevertheless, don’t hold your breath. This thing is apparently 90 percent of the size of an F-150 and the price points are too similar.
The Wall Street Journal‘s recent article on compact pickup trucks and rising gas prices has raised the tantalizing prospect of a return to the glory days of the compact pickups. But from what we hear, it would be premature to get your hopes up just yet.
With a US-EU free trade agreement looming on the horizon, Ford is calling for a harmonization between the US and EU vehicle standards, as well as a removal of tariffs on vehicles between the two entities.
Ford Ranger. Volkswagen Amarok. Toyota Hilux. Chevrolet…err…Holden Colorado. These are the mid-size pickups that are unavailable to us Americans, a once thriving segment now hollowed out by market economics and unfavorable CAFE regulations. But the crew at PickupTrucks.com managed to wrangle the four up in Australia, and pick a winner in the segment. Read all about it here. We won’t spoil the surprise.