On September 5, 2006, Alan Mulally moved into the corner office at the Glass House. He brought with him a simple management philosophy he developed over three decades at Boeing Commercial Aircraft. After a short time at Ford, he formalized his philosophy, which continues to guide the company under Mark Fields.
He called it One Ford — and along with a lot of hard work, that philosophy transformed the Blue Oval into the profitable, future-oriented automaker we know today.
While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.
And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.
Update: TTAC has received information refuting the claims below. You can read the update here.
While Ford finally confirmed the return of the Ford Ranger and Bronco at the North American International Auto Show earlier this week, the automaker remains stingy with details on the reborn models.
Ford aficionados — and Bronco lovers especially — want to know if the resurrected nameplates will offer the same magic as their dear, departed forebears. Perhaps eager to quench the public’s thirst for information, a shadowy Ford employee posted juicy — and potentially disappointing — details during a Reddit AMA. (Read More…)
We knew it would happen, but now it’s official.
Ford, in two very short paragraphs bookended by more spilled corporate ink over mobility and futurethink, has given me a reason to save my nickels and dimes for 2020.
The Bronco, like the Terminator, will be back.
(Oh, and the Ranger is coming back too.)
Even though Ford hasn’t confirmed it, we know a reborn Ford Bronco is on its way.
Long before a UAW rep spilled the beans about the manly model’s return, Bronco buffs were already giddy with anticipation. TTAC’s managing editor has hardly slept a wink.
Now, word comes that there is indeed a development team hard at work on the model (expected to appear sometime in 2018), but you won’t find them in the vast lands bordered by the Pacific, Atlantic and Gulf of Mexico. (Read More…)
U.S. sales of midsize pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.
While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, midsize pickup truck buyers are willing to pay big bucks.
Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.
These are hardly the sub-$20,000 antiquated Ford Rangers of 2010.
On average, consumers were buying $32,350 midsize pickup trucks in September 2016. (Read More…)
Will they, or won’t they? That’s the question nagging the minds of Ford Ranger and Bronco fans as they patiently await an official announcement from the automaker on the models’ return.
The Blue Oval will only confirm that two new products will take the place of the soon-to-depart Focus and C-Max at the Michigan Assembly Plant. However, in response to Republican presidential candidate Donald Trump’s recent comments about Ford, the plant’s UAW chairman identified those products to the Detroit Free Press. (Read More…)
In every hobby, there is a phenomenon where acquisition or consumption of everything is the essence of the passion. Car nuts certainly can relate, as there are those who must collect, install, and promote every possible tuner part on their cars. The well-off car enthusiast may collect every iteration of a particular classic car. For golfers, there are those (known as “club whores”) who obsess over every detail of every golf club, and buy every possible one the day they are released. They may sell off the pieces that don’t fit their game to fund their habits.
Photographers are no different. The drive to buy yet another lens, tripod, body, flash, or whatever is all-consuming. Here, we have an example of an obviously talented shooter using his skills to sell off a well-used truck, likely to fund his glass habit.
Toyota SUVs and pickups are popular with insurgents in overseas conflict zones, so why shouldn’t the U.S. military kick the tires on some?
The U.S. Special Operations Command just placed an order for up to 556 vehicles outfitted for “unconventional warfare” use, most of them Toyota Land Cruisers, Military Aerospace reports. (Read More…)
Update: Automotive News is reporting General Motors is now focusing “on the higher end of the market while the Japanese firm sticks to selling vehicles for everyday commercial purposes,” strongly hinting that GM is the one that broke off the collaboration. We’ve added detail below.
After announcing a new bromance with Mazda just over a week ago, Isuzu is calling it quits with its old beau General Motors.
(Or maybe GM caught Isuzu cheating behind its back. Who knows? The relationship dynamics at play between automakers are difficult to flesh out.)
Regardless, midsize trucks — badged as both Isuzus and Chevrolets — will be no more in the Land of Smiles. The duo, which has a truck plant each in Thailand, will decouple their R&D efforts as they move toward engineering new global midsize pickups.
Over the last two or three decades, the American full-size pickup truck has morphed into something thoroughly and completely different. What was once utilitarian and practical is now imposing, luxurious.
Is it possible that the truest successor of the original F-Series is currently sold in Europe with a five-cylinder diesel engine?
I tested the new Ford Ranger to find out.
My 2010 Ford Ranger XLT 2.3-liter automatic has been an amazing truck since I bought it new in 2010. Lately, I’ve got a vibration and weird sound coming from the driver’s side when stopped at a red light. It only occurs (or is noticeable) when it’s cold outside.
This sound occurred before and after I replaced the ball joint (driver’s bottom) as I was told by a mechanic at Ford it needed to be replaced.
Ford is bringing back the Bronco. This is not a fantasy. It is not a request. And although our friends in Dearborn are not ready to talk about it, we do not need their official confirmation to see why a genuine Bronco will be back in showrooms in as few as 24 months.
The return of the Bronco starts with the incredible emphasis Ford places on its leadership in trucks, which secured the company’s survival through the great recessions and have enabled Ford’s return to profitability. The Bronco may not be a truck, but its return is inextricably linked with the parallel stories of the returning Ranger and the evolution in SUV buying patterns.
An automotive journalist in Australia has found the Ford Everest to be the hottest vehicle on sale in the worst way imaginable. Peter Barnwell of CarsGuide was testing Ford’s latest utility when it suddenly burst into flames and began shooting shrapnel earlier last week.
After news of the Everest fire hit news airwaves in Australia, owners of Ford Rangers contacted News Corp to share their high temperature experiences.
In Part One of this minitruckin’ history, we covered how the Big 3 provided their dealers with “captive import” minitrucks from Mazda, Isuzu, and Mitsubishi during the Seventies. By 1975 or thereabouts, both GM and Ford were convinced that the small-pickup market was not a fad and began digging their own products out of the parts bin.
The Chevrolet S-10/GMC S-15 was a sort of truck version of the A-body (later G-body) intermediate. While it’s not dimensionally identical to the older sedans, it’s possible to swap much of the running gear between those two vehicles, particularly ahead of the firewall. The Ford Ranger arrived a few months after the S-10, a few inches smaller in most dimensions and looking remarkably ungainly compared to its sleek GM competitor. Those of you who followed the minitrucking hobby in the Nineties will recall that the Ranger was conspicuous by its absence; “domestic” minitruckers were almost exclusively loyal to the S-10/S-15. Part of that was due to the Twin-I-Beam’s reluctance to accept a lowering kit and/or airbags, but much of it was the Ranger’s hokey, hick-ish appearance compared to the S-10.
So what did that mean for the captive import trucks?