By on July 12, 2017

2017 Honda Ridgeline

The Ford Ranger is poised to return to the domestic market in 2019, accompanied by all the fanfare befitting a junior American icon. Unless the Blue Oval totally botches the job, everyone anticipates the reborn Ranger becoming a big seller in the midsize truck market.

However, there’s already a smaller pickup syphoning off volume from its rivals before the Ranger can avail itself. While sales of most midsize truck models have been cooled by the gentle breeze of market stagnation, Honda’s second-generation Ridgeline has returned with a vengeance, enjoying favorable reviews and posting sales volume not witnessed in over a decade. While Honda still doesn’t move nearly as much midsized metal as Toyota’s Tacoma (which sold 191,631 units in the U.S. in 2016), the Ridgeline proves there is space in the marketplace for more than just body-on-frame offerings.  (Read More…)

By on June 2, 2017

Focus RS differential, Image: blogs.youwheel.com

This week, let’s answer two short questions with equally short answers! – SM

William writes:

I have a Ranger-based question for you: my 2010 XLT four-cylinder regular cab’s passenger side seatbelt will not “pull out” at random times when the wife is getting in the car. Is there a relay or something that controls that? (Read More…)

By on April 6, 2017

2017 Ford F-350 Super Duty King Ranch - Image: Ford

In March 2017, for the second time in three months, the Ford F-Series range generated more total U.S. sales than the entire General Motors pickup truck lineup.

Total F-Series sales jumped 10 percent to 81,330 units in March, a total that far eclipsed the 71,786-unit figure achieved by the Chevrolet Silverado, GMC Sierra, Chevrolet Colorado, and GMC Canyon — combined. The F-Series’ 10-percent jump occurred as GM pickup sales tumbled 13 percent; as the total truck market grew just 2 percent, year-over-year.

The F-Series’ March performance also represented its sixth consecutive monthly improvement, a sign of consistent growth that suggests Ford may well sell 900,000 pickup trucks in 2017.

Moreover, the F-Series’ consistent growth was cemented in March even as midsize pickup sales growth hit the skids.

New Ranger?

Ach, who needs it? (Read More…)

By on March 28, 2017

Ford Factory

Ford Motor Company has announced that it will invest $1.2 billion into three Michigan facilities to strengthen its status among truck and SUVs manufacturers and to further enhance its role as a “mobility company.” Most importantly, the cash is needed if Americans ever want to get their hands on a Bronco or Ranger again.

Many of the investments are included in the automaker’s 2015 promise to pour nine billion dollars into its U.S. plants over the next several years. In an agreement with UAW made almost two years ago, Ford said it would pour $700 million into the Michigan Assembly plant, $150 million into the Romeo Engine plant, and $400 million for Flat Rock Assembly.

While these were not the only locations promised capital, Ford released an official statement that all three would see the promised amount — or better.   (Read More…)

By on January 26, 2017

Ford Ranger 3.2L TDCI Wildtrak exterior beauty shot, Image: Radek Beneš/The Truth About Cars

On September 5, 2006, Alan Mulally moved into the corner office at the Glass House. He brought with him a simple management philosophy he developed over three decades at Boeing Commercial Aircraft. After a short time at Ford, he formalized his philosophy, which continues to guide the company under Mark Fields.

He called it One Ford — and along with a lot of hard work, that philosophy transformed the Blue Oval into the profitable, future-oriented automaker we know today.

(Read More…)

By on January 12, 2017

Ford Bronco Concept, Image: Ford

Bronco.

While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.

And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.

(Read More…)

By on January 11, 2017

Ford Everest Front 3/4, Image: Ford

Update: TTAC has received information refuting the claims below. You can read the update here.

While Ford finally confirmed the return of the Ford Ranger and Bronco at the North American International Auto Show earlier this week, the automaker remains stingy with details on the reborn models.

Ford aficionados — and Bronco lovers especially — want to know if the resurrected nameplates will offer the same magic as their dear, departed forebears. Perhaps eager to quench the public’s thirst for information, a shadowy Ford employee posted juicy — and potentially disappointing — details during a Reddit AMA. (Read More…)

By on January 9, 2017

Mark Stevenson's Former 1995 Ford Bronco, Image: © 2011 Mark Stevenson/The Truth About Cars

We knew it would happen, but now it’s official.

Ford, in two very short paragraphs bookended by more spilled corporate ink over mobility and futurethink, has given me a reason to save my nickels and dimes for 2020.

The Bronco, like the Terminator, will be back.

(Oh, and the Ranger is coming back too.)

(Read More…)

By on November 10, 2016

1973-Ford-Bronco-neg-CN6610-302 (1)

Even though Ford hasn’t confirmed it, we know a reborn Ford Bronco is on its way.

Long before a UAW rep spilled the beans about the manly model’s return, Bronco buffs were already giddy with anticipation. TTAC’s managing editor has hardly slept a wink.

Now, word comes that there is indeed a development team hard at work on the model (expected to appear sometime in 2018), but you won’t find them in the vast lands bordered by the Pacific, Atlantic and Gulf of Mexico. (Read More…)

By on October 12, 2016

2016 Toyota Tacoma Double Cab blue

U.S. sales of midsize pickup trucks jumped 54 percent in September 2016 to nearly 40,000 units.

While massive year-over-year increases in pickup truck sales can often be attributed to commensurate increases in incentives, as seen with the Ram P/U’s victory over the Chevrolet Silverado in September, midsize pickup truck buyers are willing to pay big bucks.

Average transaction prices in the Toyota Tacoma-controlled midsize pickup truck segment last month, according to Kelley Blue Book, rose 6 percent compared with September 2015. That was by far the biggest increase for any segment in average transaction prices.

These are hardly the sub-$20,000 antiquated Ford Rangers of 2010.

On average, consumers were buying $32,350 midsize pickup trucks in September 2016. (Read More…)

By on September 30, 2016

xNew-Ford-Ranger-1_Front-3qtr.jpg.pagespeed.ic.jFsDbCT0gvbowdRxGcgr

Will they, or won’t they? That’s the question nagging the minds of Ford Ranger and Bronco fans as they patiently await an official announcement from the automaker on the models’ return.

The Blue Oval will only confirm that two new products will take the place of the soon-to-depart Focus and C-Max at the Michigan Assembly Plant. However, in response to Republican presidential candidate Donald Trump’s recent comments about Ford, the plant’s UAW chairman identified those products to the Detroit Free Press. (Read More…)

By on July 27, 2016

1998 Ford Ranger silver

In every hobby, there is a phenomenon where acquisition or consumption of everything is the essence of the passion. Car nuts certainly can relate, as there are those who must collect, install, and promote every possible tuner part on their cars. The well-off car enthusiast may collect every iteration of a particular classic car. For golfers, there are those (known as “club whores”) who obsess over every detail of every golf club, and buy every possible one the day they are released. They may sell off the pieces that don’t fit their game to fund their habits.

Photographers are no different. The drive to buy yet another lens, tripod, body, flash, or whatever is all-consuming. Here, we have an example of an obviously talented shooter using his skills to sell off a well-used truck, likely to fund his glass habit.

(Read More…)

By on July 22, 2016

Seventh-Generation Toyota Hilux

Toyota SUVs and pickups are popular with insurgents in overseas conflict zones, so why shouldn’t the U.S. military kick the tires on some?

The U.S. Special Operations Command just placed an order for up to 556 vehicles outfitted for “unconventional warfare” use, most of them Toyota Land Cruisers, Military Aerospace reports. (Read More…)

By on July 22, 2016

Isuzu D-Max

Update: Automotive News is reporting General Motors is now focusing “on the higher end of the market while the Japanese firm sticks to selling vehicles for everyday commercial purposes,” strongly hinting that GM is the one that broke off the collaboration. We’ve added detail below.

After announcing a new bromance with Mazda just over a week ago, Isuzu is calling it quits with its old beau General Motors.

(Or maybe GM caught Isuzu cheating behind its back. Who knows? The relationship dynamics at play between automakers are difficult to flesh out.)

Regardless, midsize trucks — badged as both Isuzus and Chevrolets — will be no more in the Land of Smiles. The duo, which has a truck plant each in Thailand, will decouple their R&D efforts as they move toward engineering new global midsize pickups.

(Read More…)

By on June 3, 2016

Ford Ranger 3.2L TDCI Wildtrak exterior beauty shot, Image: Radek Beneš/The Truth About Cars

Over the last two or three decades, the American full-size pickup truck has morphed into something thoroughly and completely different. What was once utilitarian and practical is now imposing, luxurious.

Is it possible that the truest successor of the original F-Series is currently sold in Europe with a five-cylinder diesel engine?

I tested the new Ford Ranger to find out.

(Read More…)

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