It seems as though you can’t turn around on the streets of Atlanta or the suburbs of Austin or the outskirts of Albuquerque without seeing a Ford F-Series pickup truck.
For 34 years running, Americans have registered more copies of the F-Series than any other pickup truck. A wide-ranging model lineup (just like its competitors) and top-selling rivals that split their sales between brands means Ford consistently and overwhelmingly sells more full-size pickup trucks than any other automobile brand in the United States. At the current rate of growth, Ford will sell more than 800,000 F-Series pickups in 2016, more than at any point since 2005.
While it’s impressive that Ford owns 30 percent of the American pickup truck market, perhaps the more daunting figure shows that 1 out of every 22 new vehicles sold in the U.S. is a Ford pickup truck.
But don’t be so easily impressed. Look northward, where the Ford F-Series is far more popular than it is in the United States. (Read More…)