By on March 2, 2017

(1967) Ford World Headquarters lights up to celebrate 1967 Le Ma

In what could only be defined as an act of God urging the automaker to stop calling itself a mobility company, gusting winds ripped the 20-foot Ford logo off the company’s Dearborn headquarters.

How do I know that it was willful cosmic intervention and not simply dumb luck? Because a day earlier, Ford Motor Co. released another implausible mobility solution called “Autolivery” as if it were actively working on the technology.

Autolivery is a delivery service where an autonomous van drives a package to your home within hours and then releases a drone that carries it the rest of the way. Ford showcased the concept at the Mobile World Congress in Barcelona, along with the TriCiti and patently ridiculous Carr-E urban transportation devices. It’s my belief the universe finally had enough of Ford’s mobility marketing nonsense and removed the sign as a warning.  (Read More…)

By on February 15, 2017

2018 Ford Fiesta - Image: Ford Europe

It’s been nearly three months since Ford introduced the seventh-generation Fiesta B-segment hatchback. We’ve still not received any U.S.-market specifics for the 2018 Ford Fiesta.

At the time, you may recall TTAC’s Steph Willems saying, “Because this was a Ford of Europe event, we’re still waiting on U.S.-specific details.”

But December and January and half of February flew by, and Ford’s U.S. PR corps still has no information to provide regarding the new subcompact. In fact, on Valentine’s Day, the day for committing to a loved one, we asked Ford to confirm the new Fiesta for the United States.

Ford declined to do so.

Is the new Ford Fiesta DOA?  (Read More…)

By on February 7, 2017

2017 Ford Flex Limited EcoBoost - Image: © Timothy Cain/The Truth About Cars

My sister hates the Ford Flex.

She’s never driven a Ford Flex, mind you. She just hates the way it looks.

I, on the other hand, am a huge fan of the Ford Flex’s exterior design, particularly in Blue Jeans paint, particularly without these black wheels.

There are only two sides to this argument. There is no middle ground on which you stand and declare, “Meh, it’s alright.” Since 2008, consumers have fallen on either one side of the fence or the other. You either love the Ford Flex, or you hate the Ford Flex.

Based on the Flex’s lack of marketplace success, there are apparently too many haters. Some nine years after the Flex was launched, inspired in 2008 by the 2005’s Ford Fairlane Concept, Ford’s alternative crossover is increasingly forced into an ever-narrowing niche. The style quotient remains high — at least in the eyes of those who’ve always loved it — but the Flex now manifests too many signs of old age in a market full of remarkably competent and more popular challengers. (Read More…)

By on January 24, 2017

Omnicraft Parts

A few months from now, if you’re driving your Chevrolet to get serviced and accidentally pull into a Ford automotive center, they will probably have you covered. In a bid to snag a little piece of everyone else’s action, Ford is launching a new parts brand for vehicles made by other automakers.

Omnicraft, the first new brand for Ford’s customer service division in over half of a century, is part of a clever plot to steer consumers toward the Blue Oval while capitalizing on the thriving parts industry. The United States imports nearly $150 billion in auto parts from China each year. Omicraft gives Ford the opportunity to take a stab at usurping some of that business for itself.

Considering that the average car has been on the road for eleven years now, rolling out this this brand is a minor stroke of genius.  (Read More…)

By on December 22, 2016

2017 Super Duty STX

Ford Motor Company has issued two safety-related recalls for around 9,400 North American vehicles, with both issues posing a fire risk.

The automaker is ordering back over 8,000 2017 Super Duty trucks that lack proper fuel tank strap reinforcements, in addition to roughly 1,300 other vehicles equipped with 3.5-liter EcoBoost engines. (Read More…)

By on December 9, 2016

Ford-CEO-Alan-Mulally-2

The election campaign feud made countless headlines, but President-elect Donald Trump and Ford Motor Company could soon share a unique bond — assuming one man gets a plum job.

Trump’s transition team has revealed that ex-Ford CEO Alan Mulally is being considered for the position of Secretary of State.  (Read More…)

By on December 8, 2016

2017 Lincoln Continental - Image: Ford

There remains a select group of American car buyers who are actually buyers of cars. In fact, there are still American car buyers who want American cars. Indeed, there are still a number of American car buyers who want American luxury cars.

As an example, consider the all-new Lincoln Continental.

It’s not a hot seller — at least not in the conventional sense of the word. The new Lincoln Continental isn’t topping the sales charts. Indeed, given the fact, in November, the Continental was America’s 17th-best-selling premium brand car, it may not even be a warm seller.

But there are a couple of indicators that suggest the 2017 Lincoln Continental is over-performing; that it’s exceeding Ford Motor Company’s expectations. That’s not bad news for America’s remaining handful of American luxury car aficionados, especially with the measure of success being enjoyed by a cross-town Continental rival. (Read More…)

By on November 9, 2016

Robert_S._McNamara_and_General_Westmoreland_in_Vietnam_1965

November 9, 1960: Robert McNamara becomes president of Ford Motor Company just one day after John F. Kennedy is elected President of the United States.

He may have only held automotive office for a handful of weeks before becoming JFK’s Secretary of Defense, but McNamara’s legacy at Ford is everlasting. However, after saving the company from its own ill-planned and cannibalistic Edsel division, he later created an Edsel of his own in the Vietnam War.

(Read More…)

By on October 31, 2016

2015 Ford Mustang Flat Rock production

General Motors and the Ford Motor Company both saw U.S. sales declines in the third quarter, but GM was the only one achieving earnings that widely beat expectations. Still, which company is playing the game better is up for debate.

This could turn out to be an Ant and the Grasshopper situation if there is another economic downturn on the horizon. The ant-like Ford could be more ready for an economic winter, while the improvident Grasshopper Motors is left out in the cold with acres of unsellable vehicles — forced to eat its own legs for sustenance.

Of course, if there isn’t an economic downturn, Ford is going to look like a lame duck next to GM’s golden goose.

(Read More…)

By on October 18, 2016

Caterpillar truck, Image: Caterpillar

So, there’s an election on, and a certain candidate has made some high-profile, sometimes inflammatory comments about American manufacturing and jobs being sent south of the Rio Grande. That person’s name is Donald T. No, perhaps that’s too obvious. D. Trump.

The Republican nominee recently found himself in a cage match with Ford Motor Company CEO Mark Fields after accusing the automaker of sending its jobs to Mexico. But one manufacturer that Trump does favor, one that he invests heavily in and whose products he plans to use to build a certain wall, also has a “Mexican problem.” (Read More…)

By on October 11, 2016

2015 Ford Mustang Flat Rock production

Update: Added official statement from Ford.

Ford Motor Company is briefly shutting down production of the Ford Mustang at the car’s Flat Rock, Michigan, factory in a quest to avoid ballooning inventory ahead of the winter months, Bloomberg reports.

Year-over-year, U.S. sales of the Ford Mustang tumbled 32 percent in September 2016 in response to rapidly elevating incentives on the Chevrolet Camaro. As the Camaro outsold the Mustang for the first time since October 2014, Mustang sales fell to a 23-month low, causing inventory at the end of September 2016 to rise to an 89-day supply, up from 71 days of supply one month earlier.

The temporary idling at Ford’s Flat Rock facility will allow Ford to bring U.S. Mustang inventory down to more appropriate levels. 60 days of inventory is considered normal.  (Read More…)

By on October 3, 2016

2012 Ford Edge Limited Ecoboost-004

The National Highway Traffic Safety Administration has opened an investigation into 380,000 Ford Edge SUVs after receiving a slew of complaints about doors that won’t latch.

The regulator’s probe increases the chances that Ford will add another crop of vehicles to its 2.4 million-strong door latch recall. Meanwhile, another NHTSA investigation targets reports of power steering failure in certain Fusion models. (Read More…)

By on September 21, 2016

Ford F150 assembly line

It seems as though you can’t turn around on the streets of Atlanta or the suburbs of Austin or the outskirts of Albuquerque without seeing a Ford F-Series pickup truck.

For 34 years running, Americans have registered more copies of the F-Series than any other pickup truck. A wide-ranging model lineup (just like its competitors) and top-selling rivals that split their sales between brands means Ford consistently and overwhelmingly sells more full-size pickup trucks than any other automobile brand in the United States. At the current rate of growth, Ford will sell more than 800,000 F-Series pickups in 2016, more than at any point since 2005.

While it’s impressive that Ford owns 30 percent of the American pickup truck market, perhaps the more daunting figure shows that 1 out of every 22 new vehicles sold in the U.S. is a Ford pickup truck.

But don’t be so easily impressed. Look northward, where the Ford F-Series is far more popular than it is in the United States. (Read More…)

By on September 9, 2016

16 - 1986 Lincoln Town Car in Colorado Junkyard - photo by Murilee Martin

Ford’s electronic keypad is a delightful throwback to the days when drivers would proudly unlock their new Town Car by punching in a code on the window sill, or just below the door handle.

However, a Ford patent published by Autoblog raises the possibility that the automaker might do away with the time-honored feature. (Read More…)

By on September 8, 2016

2016 Ford Mustang GT

Ford Motor Company’s multi-model door latch recall, which started out relatively small earlier this year, is growing in leaps and bounds.

The automaker announced today that it has recalled another 1.5 million vehicles to prevent doors from flying open, nearly tripling the previous tally of 828,053, the Associated Press reports. (Read More…)

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