The majority of today’s youth culture develops online but, for a number of years, it shared that space with the former cornerstone of American society — the mall. However, the once-great shopping center has fallen out of fashion along with wide-leg jeans and Jonathan Taylor Thomas. Since the late 1990s, most malls have gradually morphed into half-empty shanty towns or been abandoned entirely.
As part of Ford’s reoccurring requirement to appear forward thinking and socially conscious — as well as an immediate need for a location to house gobs of employees while it continues work on its Dearborn headquarters — the automaker had decided to make use of the partially abandoned Fairlane Mall. It may be the best implementation of its current focus on corporate citizenship and sustainability to date. (Read More…)
When Ford updated the Explorer for 2016, many wondered if the mid-cycle refresh was extensive enough. If those voices were on the fence two years ago, then the 2018 update must have them fuming. Where the 2016 model year saw observable styling changes, an improved digital interface, and a brand new engine option, the 2018 model year will receive next to nothing.
While Ford did upgrade the visuals, distinguishing it from the 2017 MY is exceptionally difficult. Ford altered the Explorer’s front clip and grille slightly to make it look 2 percent more like something built by Land Rover, and changes to the rest of the bodywork are far too subtle to notice.
Unless you have a strong affinity toward quad exhaust ports or wifi access, there really isn’t any reason to rush out and buy one. (Read More…)
Ford Motor Company is recalling F-250 pickup trucks sold in North America due to the potential for roll-aways after the vehicle’s automatic transmission is placed in park. This is the third major recall announced by Ford in the last few days. The other two were due to engine fires in 1.6-liter Ecoboost models and faulty door latches on Fiestas, Fusions, and Lincoln MKZs.
The at-risk trucks include 52,600 2017 model year F-250 trucks equipped with 6.2-liter gasoline engines produced at its Louisville, Kentucky assembly plant. So far, Ford has said it is unaware of any injuries or accidents caused by the roll-away issue, though it urges owners to visit their dealer at the earliest opportunity. (Read More…)
Ford Motor Company intends to invest $1 billion into tech startup Argo AI over the next five years, giving the Blue Oval a majority stake in the company as it continues to reach for the goal of producing a fully autonomous vehicle by 2021.
The Pittsburgh-based Argo will help the Detroit automaker develop a “virtual driver system” for its proposed commercial ride-sharing fleets before moving on to retail vehicles. Ford even went so far as to suggest that the software it develops with Argo could be licensed to other companies.
While still officially an automaker, the Blue Oval really is going all in on its new identity as a mobility company and it isn’t afraid to remind everyone of all of the important work it feels that it is doing. (Read More…)
Ford Motor Co. has hired former Apple marketing guru Musa Tariq as part of its expanding need to make the case that it is a mobility company not simply an automaker. Taking the newly created position of vice president and chief brand officer, Tariq will help construct and differentiate the brand identify Ford is hoping to carefully curate for itself.
Cars were for your grandfather’s generation. We now have mobility solutions. (Read More…)
Ford has long been at the forefront of the currency debate, claiming currency manipulation when the yen went to levels that nearly killed the Japanese auto industry, and shouting “currency manipulation” now that the yen is back to normal levels. Now, Ford itself experiences the devastating effects of changing exchange rates: Ford is shutting down all its manufacturing operations in Australia. The reason: A strong Australian dollar. Says Reuters: (Read More…)