By on May 16, 2017

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The Ford Motor Company is allegedly preparing for a sweeping reduction of its global workforce. Harder days for the auto industry have been a long time coming, but reports claim the impending layoffs are specifically related to shoring up finances and turning around the company’s lagging stock valuation — meaning Ford could be the canary in the coal mine or a lone company desperate to bolster its own profitability and get angry shareholders off its back.

While the automaker has not yet confirmed the cuts, there is every indication an announcement will be made soon. When confronted with the matter, representatives have been careful to make noncommittal statements and doubly cautious not to deny anything.

“We remain focused on the three strategic priorities that will create value and drive profitable growth, which include fortifying the profit pillars in our core business, transforming traditionally underperforming areas of our core business and investing aggressively, but prudently, in emerging opportunities,” Ford said in an official statement. “Reducing costs and becoming as lean and efficient as possible also remain part of that work. We have not announced any new people efficiency actions, nor do we comment on speculation.”  (Read More…)

By on May 11, 2017

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As anticipated, Ford CEO Mark Fields was grilled today over his plans to improve the company’s waning fortunes by board members who had scheduled extra time to question him.

Hot topics at the annual meeting centered on why profits are falling, what is Ford doing about the market shift toward SUVs, and how the company’s colossal investments into technology are affecting its present-day financial situation. Ford has poured billions into self-driving vehicles and ride-sharing platforms as its traditional car business loses some ground to General Motors in a slowing U.S. market. Fields spearheaded Ford’s rebranding as a mobility company, but many have suggested this future-focus isn’t healthy for the brand.

Fields stuck to his guns, emphasizing that Ford was heading “aggressively but also prudently” into “the biggest strategic shift in the history of our company.”  (Read More…)

By on May 10, 2017

General Motors HQ

Automakers are seeing diminished interest in product as market demand levels off after years of post-recession growth. While some analysts are heralding an industry-wide doomsday, others have cited this as an inevitable market ebb with no cause for alarm. Either way, domestic and foreign automakers have begun scaling back production efforts.

In the United States, Ford recently announced layoffs at its Ohio truck plant and General Motors may be following suit by eliminating 1,100 employees at the Delta Township Assembly Plant near Lansing, Michigan.

GM’s newest U.S. factory was already scheduled undergo retooling for the 2018 Chevrolet Traverse and Buick Enclave crossovers. However, when the plant reopens this June, there’s a good chance that third-shift employees won’t be returning. (Read More…)

By on April 21, 2017

Ford Fairlane Mall

The majority of today’s youth culture develops online but, for a number of years, it shared that space with the former cornerstone of American society — the mall. However, the once-great shopping center has fallen out of fashion along with wide-leg jeans and Jonathan Taylor Thomas. Since the late 1990s, most malls have gradually morphed into half-empty shanty towns or been abandoned entirely.

As part of Ford’s reoccurring requirement to appear forward thinking and socially conscious — as well as an immediate need for a location to house gobs of employees while it continues work on its Dearborn headquarters — the automaker had decided to make use of the partially abandoned Fairlane Mall. It may be the best implementation of its current focus on corporate citizenship and sustainability to date.   (Read More…)

By on April 11, 2017

18-ford-explorer-sport_hr_01

When Ford updated the Explorer for 2016, many wondered if the mid-cycle refresh was extensive enough. If those voices were on the fence two years ago, then the 2018 update must have them fuming. Where the 2016 model year saw observable styling changes, an improved digital interface, and a brand new engine option, the 2018 model year will receive next to nothing.

While Ford did upgrade the visuals, distinguishing it from the 2017 MY is exceptionally difficult. Ford altered the Explorer’s front clip and grille slightly to make it look 2 percent more like something built by Land Rover, and changes to the rest of the bodywork are far too subtle to notice.

Unless you have a strong affinity toward quad exhaust ports or wifi access, there really isn’t any reason to rush out and buy one.  (Read More…)

By on April 3, 2017

Ford F-250 Lariat

Ford Motor Company is recalling F-250 pickup trucks sold in North America due to the potential for roll-aways after the vehicle’s automatic transmission is placed in park. This is the third major recall announced by Ford in the last few days. The other two were due to engine fires in 1.6-liter Ecoboost models and faulty door latches on Fiestas, Fusions, and Lincoln MKZs.

The at-risk trucks include 52,600 2017 model year F-250 trucks equipped with 6.2-liter gasoline engines produced at its Louisville, Kentucky assembly plant. So far, Ford has said it is unaware of any injuries or accidents caused by the roll-away issue, though it urges owners to visit their dealer at the earliest opportunity.  (Read More…)

By on February 10, 2017

ford Argo AI

Ford Motor Company intends to invest $1 billion into tech startup Argo AI over the next five years, giving the Blue Oval a majority stake in the company as it continues to reach for the goal of producing a fully autonomous vehicle by 2021.

The Pittsburgh-based Argo will help the Detroit automaker develop a “virtual driver system” for its proposed commercial ride-sharing fleets before moving on to retail vehicles. Ford even went so far as to suggest that the software it develops with Argo could be licensed to other companies.

While still officially an automaker, the Blue Oval really is going all in on its new identity as a mobility company and it isn’t afraid to remind everyone of all of the important work it feels that it is doing. (Read More…)

By on January 25, 2017

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Ford Motor Co. has hired former Apple marketing guru Musa Tariq as part of its expanding need to make the case that it is a mobility company not simply an automaker. Taking the newly created position of vice president and chief brand officer, Tariq will help construct and differentiate the brand identify Ford is hoping to carefully curate for itself.

Cars were for your grandfather’s generation. We now have mobility solutions(Read More…)

By on May 23, 2013

File picture of Ford Australia's head office in Melbourne

Ford has long been at the forefront of the currency debate, claiming currency manipulation when the yen went to levels that nearly killed the Japanese auto industry, and shouting “currency manipulation” now that the yen is back to normal levels. Now, Ford itself experiences the devastating effects of changing exchange rates:  Ford is shutting down all its manufacturing operations in Australia. The reason: A strong Australian dollar.  Says Reuters: (Read More…)

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