None of you could ever accuse me of having a particularly thick skin, but there is one accusation that does get to me. Cries of “clickbait” are often doled out in these pages. They seem to occur when somebody disagrees with the conclusions reached in the article, or when too much negative light is shed on the reader’s pet brand. Cognitive lapses aside, these accusations get under my skin for a couple of reasons
- TTAC has never been under a mandate to increase our click count, and as long as I am at the helm, it will not be. Unlike other competitors, who tie everything from their editorial schedule to the compensation of their writers to “clicks”, we are allowed to sacrifice quantity in favor of quality and editorial independence. This means that in exchange for our freedom, we don’t get certain things, like unfettered press car access, or the budget to hire a copy editor. But our owners at VerticalScope have consistently understood and respected our need to liberate this site from the shackles of tyranny: in this case, click-based reporting, compensation structures etc. It comes at a significant cost, in terms of budget and salaries, but the end result is a website that can bring you The Truth About Cars, rather than baseless rumors, photos of celebrity genitalia and other unseemly editorial topics designed to juice our stats.
- In terms of ROI, a 1000 word essay on the topic of automobiles is hardly the stuff that clickbait is made of. Slide shows, listicles and the like are far better instruments to cheaply generate clicks, and they’ve never appeared on this site. Not agreeing with a point of view does not equal clickbait.
That’s not to say that all clickbait appears in the form of a Buzzfeed-esque “YOU WON’T BELIEVE WHAT THESE 25 ADORABLE BABY DIESEL WAGONS DID NEXT” piece of “content”. Sometimes, you get it in the blind repetition of totally baseless rumors that are, at best, wish-fulfillment for poorly trained, poorly paid bloggers and at worst, inaccurate information posted out of a reckless disregard for the realities of what it takes to bring a new vehicle to market.
While I personally find the Ford GT based GTR1 that Galpin Auto Sports will be selling for a million dollars rather inoffensive, a number of the Best and Brightest expressed some distaste for styling of the 1,000+ horsepower, twin turbo 225 MPH (estimated) supercar. Even some of those that didn’t necessarily dislike the GTR1 said they still preferred the looks of the GT. I happen to agree. As a matter of fact, this is going to sound like heresy to some folks, but I think the Ford GT is even a better looking car than the original Ford GT40.
The president of Galpin Auto Sports, the Los Angeles based car dealer and tuner, Beau Boeckmann (whom you may recognize from his role on MTV’s Pimp My Ride), used the Pebble Beach concours festivities to announce that GAS will be putting their Ford GT based GTR1 supercar into limited production next year at a starting price of just over one million dollars. Boeckman says that the venture will be profitable if they sell six GTR1s and that production will be capped at two dozen, limited by the short life prototype tooling used to make it.
Automotive News reports that Galpin’s Boeckman is optimistic about its prospects. “There is a market for a car like this,” said Boeckmann, scion of the family that owns Galpin Motors, one of the largest privately held dealer groups in the United States, including the world’s largest Ford dealership. “It’s amazing how many million-dollar car purchases there are. I know several customers who will be interested in buying one.” (Read More…)
When we last reported on the saga of the 2005 Ford GT that was stolen in June during a home burglary in Rancho Santa Fe, California, all that had been found of the supercar were some chopped up parts, with no chassis or drivetrain in site. That soon changed. (Read More…)
Well, that did not take long. Authorities in Vista, California today found what was left of the 2005 Ford GT discovered stolen from tony Rancho Santa Fe last week. We usually don’t mind strippers at all, butt … (Read More…)
The city of Rancho Santa Fe is located in the rolling hills north of San Diego. It claims, like so many other burgs across this country, to have the highest average family income in the nation. Wherever they rank, the little town of 3,100 residents boasts some serious bucks.
And one RSF resident just lost his or hers 2005 blue-with-white stripes Ford GT supercar. (Read More…)