Ford division car sales in the United States are down 4% in 2014. The automaker’s eight-nameplate passenger car lineup, including two Lincolns, is down 3.8% over the last ten months.
Imagine how much worse it would be without the Fusion, sales of which have risen 6.2% to 263,431 units this year. After the Fusion broke its 2011 sales record last year, 2014 is bound to be an improved year again, as the midsize Ford is on track to break through the 300K barrier for the first time ever. The last time a Ford car generated more than 300,000 U.S. sales in a single year was with the Taurus in 2005, the year the Fusion went on sale.
Exclude the Fusion from Ford’s passenger car sales equation and year-to-date car volume at the Ford brand would be down 9.9% in 2014. (Read More…)
Ford’s confusing strategy of pairing a 6-speed manual 1.6L Ecoboost and a 1.5L Ecoboost automatic on the Fusion just got a bit easier to understand. There’s only one choice now.
Just prior to Ford’s fuel economy ratings adjustment, I returned a brand new Fusion with a 1.5L Ecoboost engine. The last car I’ve driven with 1500 cc’s worth of displacement was my grandmother’s 2000 Civic, with its D-Series, single cam engine and 4-speed automatic. You would think that such a tiny engine would help Ford’s mid-sizer deliver solid fuel economy, but the best I could do was a mere 21 mpg in mixed driving.
In just a few hours, we’ll be picking up a brand new Ford Fusion with Ford’s new 1.5L Ecoboost engine. As you are well aware, the Fusion is a gamechanger. Especially the one pictured above, which loses one cylinder and 500 cc of displacement.
Forget the Ford GT. Pay no attention to all the Shelby or Roush branded Mustangs. This car, the 2014 Ford Fusion Energi, is the true halo car for Ford. Homages to the 1960s are easy. People are willing to pay extra for an enormous engine, outrageous styling and instrumented-test bragging rights. On the other hand, a midsize sedan propelled by technology with more computing power than all the slide rules in the Apollo program and sold for a price that’s less expensive than a year of tuition at many colleges is extremely hard.
The 2014 Fusion Energi is their moonshot.
I really enjoy your articles. Thank you.
I have a question about fleet cars. I was driving to a meeting in one of the fleet cars my employer has. Nothing special, a late model Ford Fusion . And I was thinking is this a better deal to buy when they get rid of it than another used car? Then I realized that people who use a car that doesn’t belong to them trash it. So I thought, “No way!”
Then I realized that the same people who don’t take care of it, aren’t the same people who maintain it. So are fleet cars a better deal then non fleet on the market? After giving them a good cleaning does it not matter one way or the other all other things being the same?
By stealing the Toyota Camry’s best-selling midsize car crown, albeit likely on a temporary basis, the Nissan Altima ended February 2014 as America’s best-selling car overall. The Altima’s lead was also substantial enough last month to make the midsize Nissan America’s leading car year-to-date.
Two years ago, I sat here pontificating about the 2012 Ford Fusion and its potential to be a “game changer” in the mid-size sedan market. Without any kind of concrete claim, it’s difficult for me to gloat about the accuracy of my claim, or for you, the B&B, to mock me for my over-exuberance (ok, it’s not). But this year, I’ve got something better: a prediction market of sorts, for the automotive industry. And it’s open to everyone.
In August, Ford Motor Company started production of their mid-sized Fusion sedan at its Flat Rock, Michigan assembly plant, supplementing production in Mexico to keep up with demand.
Meet Chris. Chris is a good friend of mine and a disgustingly handsome and successful young man. He’s 28 years old, has a mid six-figure job, lives in a swanky suburb of Boston, and dates a model who also happens to race motorcycles. Oh, and he also owns a 2013 Shelby GT500. Feel free to start hating him… now. Unfortunately, Chris is impossible to hate. He’s a genuinely good dude who comes from a long line of car guys. His family owned a Ford dealership for decades, and as a result, he’s a self-proclaimed Ford fan.
So when he received a promotion at work that caused him to start driving a lot more than he had previously, Chris did something sensible. He parked the GT500 in his garage and bought a Fusion on D-plan.
But it wasn’t just any Fusion.