According to the “Infinite Monkey Theorem”, if you lock three monkeys in a room with typewriters for infinity, eventually they will produce Hamlet. By the same measure, should you lock three engineers in a room for infinity, eventually they will produce the perfect car. Ford has seemingly absorbed this philosophy through their European division, however, as most theorems go, instead of a the perfect car, they produced “Aston Martin Rapide part Deux, the Budget Restrained Sequel”.
Tag: ford fusion
A story making the rounds of various forums is that Ford will introduce a 1.5L version of the Ecoboost three-cylinder in the MY2014 Fusion. Yes, a three-cylinder might be offered in a North American family sedan.
The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.
The 2013 Fusion is a critical car for Ford. Despite the rise of the Koreans, an Americanized Passat, refreshed GM and Chrysler products and a dip in Fusion sales between the 2012 and the all-new 2013 model, the Ford is still the fourth-best-selling mid-size sedan in America. Michael was invited to a regional Ford event in September where he revealed his opinions, but what most readers seem to recall is Derek’s proclamation that the 2013 Fusion is a “gamechanger.” To answer the question once and for all, Ford tosses us the keys to the volume-selling SE model with Ford’s recall-beleaguered 1.6L Ecoboost engine for a week.
Chinese performance and graphic artist Liu Bolin is known as the invisible man. He has himself photographed after he’s dressed and painted himself to almost completely blend into the background. Besides any deeper philosophical implications about the state of man in his work, the photographs are visually arresting and wryly clever. Someone at Ford or their ad agency must also be clever because they got an inspired idea: hire Bolin to make the dramatically styled 2013 Ford Fusion stand out in consumers’ minds by painting the Fusion’s competitors into the background. I think it’s a brilliant concept, but then I’ve used the portmanteau Camcordata myself to describe the relatively indistinguishable cars in the midsize sedan market. Making the Fusion’s competitors literally blend into the background effectively gets the message across that the Fusion is different. Do you agree?
Katt Williams once famously commented on the supposed resemblance between the Chrysler 300 and the better class of Anglo-German luxury cars, and in this image from The Smoking Tire‘s Matt Farah we see a similar confrontation: the Fusion meets an AM Rapide in Beverly Hills. What say you, TTACers? Imitation, inspiration, or idiocy?
My first couple days at TTAC weren’t so much a baptismal by fire, but a surprise dunk in the ice bath by the Best & Brightest. My now-infamous post, where I dubbed the unseen-at-the-time 2013 Ford Fusion as a “gamechanger” based on my embargoed preview of the car in Dearborn, became a punchline for the first month of my tenure. But now I get to gloat. Sort of.
All credit goes to the rest of the auto blogs who endlessly race to “get it first” with regurgitating the OEM press release. They actually made me want a hybrid car for the first time ever.
The 2013 Ford Mondeo, aka our 2013 Fusion, was supposed to hit UK showrooms around this time, but the launch has been pushed back to September, so Ford can work out some quality-related bugs prior to its on-sale date. (Read More…)
Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.
With all of the leaks, it’s not so easy to be surprised at NAIAS. But I managed to learn a thing or two by attending. My top dozen takeaways:
1. Compared to a Lamborghini, a Ferrari seems…normal. Which isn’t necessarily a bad thing. (Read More…)
There’s been no shortage of Fusion coverage this week, but now we have the car itself. The verdict? In the metal, it almost looks more like a four-door Aston than the Rapide. And let’s not forget the October Surprise of a plug-in hybrid, which Ford sources at the show told me will be on dealer floors in 2012…