You’ve got to give Sergio Marchionne credit for at least one thing: he’s a masterful negotiator. The Italian-Canadian FIAT exec bluffed General Motors into paying $2 billion for the right to NOT buy the Italian company. He went on to acquire a controlling stake in Chrysler for no cash. Instead, FIAT agreed to provide the auto maker, hollowed out by Daimler and Cerberus, with powertrains and platforms. Three years after that deal, Chrysler has introduced the first car developed for North America around FIAT innards, the compact Dodge Dart sedan (pre-production review).
Tag: ford focus
Last year I recommended the Hyundai Elantra Touring for those who “want a simply designed car that’s easy to see out of, capable of toting a bunch of stuff, solidly constructed, and fun to drive.” A replacement was on the horizon, and I wondered if it would retain the ET’s increasingly uncommon strengths. Well, the 2013 Elantra GT is now here, and it performs well enough to rank above other new compact Hyundais. But what about its predecessor?
We’re still waiting to get the final February sales numbers on all automakers, but one emerging story is that the Ford Focus has finally outsold its domestic rival, the Chevrolet Cruze.
Throughout 2011 and January 2012, the Cruze led the Focus, with the Chevy beating the Ford last year by a substantial margin (231, 860 units for the Cruze versus 175,709 for the Focus). Last month the Cruze did 15,049 units versus 14,440 for the Focus. This month, independent analyst Timothy Cain is reporting that the Focus finally bested the Cruze. Chevrolet moved 20,427 Cruzes versus 23,350 for the Blue Oval’s small car.
Ford is touting a 115 percent year-over-year gain for the Focus, having sold 10,879 Foci in February 2011, but their fleet percentage back then, according to TrueCar, was just 1.6 percent.. One year later, it’s closer to 20 percent. February wasn’t even over when Ford started sending out press releases claiming that Focus sales are on pace to double this month compared to February of 2011. With reports of Ford Focus fleet sales hovering around 45 percent, we thought that it would be worthwhile to look at the fleet/retail breakdown for the Focus and Cruze in 2011, as a means of providing a bit of context . (Read More…)
It was around April of 2011 when I noticed an ad in the Toronto subway for the 2012 Ford Focus, touting fuel economy of 59 MPG. I dwelled on that outrageous figure for a second, made a mental note to check if they were using Imperial MPG measurements and then promptly fell asleep on the train home and missed my stop. A Google search for the Ford Focus mpg claims didn’t yield anything from the Blue Oval, but did reveal a Google ad showing Mazda touting the same figures for its 2012 Mazda3 SkyACTIV, rated for 40 mpg on the highway. Even so, this would only be 48 mpg Imperial. So what gives? 10 mpg is not an insignificant difference.
When Chevrolet announced a few months ago that its new Cruze compact sedan would start at $16,995, more than a few people (who likely had not had a chance to personally experience the new car) were shocked. The Cobalt, which the Cruze replaced, had been priced nearly $1,300 lower—and had required incentives to sell at that price. Now Ford has announced pricing for the totally redesigned 2012 Focus, and it starts at…$16,995. (Read More…)
This video wandered onto one of Ford’s YouTube sites today. It shows a Focus ripping around the Dearborn Development Center…