We’re still waiting to get the final February sales numbers on all automakers, but one emerging story is that the Ford Focus has finally outsold its domestic rival, the Chevrolet Cruze.
Throughout 2011 and January 2012, the Cruze led the Focus, with the Chevy beating the Ford last year by a substantial margin (231, 860 units for the Cruze versus 175,709 for the Focus). Last month the Cruze did 15,049 units versus 14,440 for the Focus. This month, independent analyst Timothy Cain is reporting that the Focus finally bested the Cruze. Chevrolet moved 20,427 Cruzes versus 23,350 for the Blue Oval’s small car.
Ford is touting a 115 percent year-over-year gain for the Focus, having sold 10,879 Foci in February 2011, but their fleet percentage back then, according to TrueCar, was just 1.6 percent.. One year later, it’s closer to 20 percent. February wasn’t even over when Ford started sending out press releases claiming that Focus sales are on pace to double this month compared to February of 2011. With reports of Ford Focus fleet sales hovering around 45 percent, we thought that it would be worthwhile to look at the fleet/retail breakdown for the Focus and Cruze in 2011, as a means of providing a bit of context . (Read More…)