By on May 21, 2013

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During the launch of the Ford Fiesta 1.0L Ecoboost, multiple outlets ran articles parroting Ford’s PR line about the lack of an automatic transmission. Apparently, Ford declined to offer an automatic or Powershift dual-clutch gearbox on the 3-cylinder Fiesta since a two-pedal option would run counter to the 1.0L’s stated mission of being both fun to drive and good on gas.

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By on May 17, 2013
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The Ford Fiesta looks to be picking up and moving from its current assembly locations in India and Mexico to a central location in Thailand when the next generation rolls around in 2016.

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By on February 20, 2013

As a first-rate cynic and an enthusiast of the English language, I reflexively cringe when I hear the latest “CBC buzzwords” (CBC is Canada’s version of NPR) that get thrown around by the sort of people who think that bicycles will eventually replace cars as our main mode of transportation in our future communitarian-utopia of urban living.

You may have heard them before; words like “vibrant”, “sustainable” or “diverse” inevitably always used as a positive adjective regarding one’s proximity to a farmer’s market or yoga studio. Describing oneself as a “storyteller” when one’s employment situation is murky at best. Describing any commodity good as “artisinal”. This is what I call “word torture”, and if George Carlin were still alive, he’d have a field day.

Imagine my horror when I logged on to the website for the latest installment of Ford’s Fiesta movement and saw it was chock-full of these nebulous descriptors. I nearly had to go back and read one of TTAC’s “Volts on Fire” stories just to calm my rapidly rising blood pressure.

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By on January 7, 2013

Continental Europe’s car sales may be in the toilet, but the UK’s new car market was up 5.3 percent in 2012, with the Ford Fiesta leading the sales charts.

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By on December 28, 2012

It’s got an awkward name but it’s a vehicle whose niche will never disappear. A “sedan delivery” is a commercial version of the station wagon that has metal panels replacing the glass in the vehicle’s rear (photos here). They were originally used by small businesses as service and delivery vehicles and it’s such a practical vehicle that they never really will go away. They were made out of ’57 Chevy Nomads, they made them out of Pinto wagons and they currently are being made out of Chevy’s HHR retro panel truck thing. Now Ford Europe is getting back into the sedan delivery business. To accommodate those businesses that need to transport tools and replacement parts but don’t need the capacity of something like a Transit Connect, Ford of Europe has introduced the new Fiesta Van, based on the Fiesta hatchback.

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By on November 28, 2012

The Ford Fiesta ST looks even better in a bland color like silver. It’s the kind of car you could leave parked on the street without worrying about theft or vandalism. Try that with a hot Honda from the 90′s. The ST’s big change might be the ST-specific seats installed here. There’s only a small badge, and the alloys don’t exactly scream “performance car” either.

 

By on November 26, 2012

197 horsepower. 214 lb-ft of torque. Five doors and a useable back seat? Perhaps I spoke too soon about the Fiat Abarth.

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By on November 20, 2012

Well, it’s official; the 2014 Ford Fiesta will be the first small American car since the Geo Metro to be powered by a 3-cylinder engine.

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By on September 19, 2012
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The introduction of three-cylinder (and even parallel twin) engines in subcompact and compact cars is a much needed dose of whimsy and engineerng prowess is a segment that is crippled by terminal homogeny. Although we don’t get the Fiat TwinAir powertrain, Ford’s 1.0L 3-cylinder Ecoboost will be coming to our shores, and by the time it goes on sale here, we’ll already have the tools to extract some more juice from the sub-1000cc engine.

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By on September 9, 2012

 

Ford won’t be following in the footsteps of Renault and other auto makers that have introduced “low cost” brands like Dacia. But the company hasn’t ruled out a model line of cheaper vehicles either.

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By on May 28, 2012

We saw a junked first-year Plymouth Horizon last week, but Chrysler’s Simca-based econobox wasn’t the only Euro-Detroito subcompact to make its North American debut in 1978. The first-gen Ford Fiesta, which had been a tremendous sales success in Europe, showed up in American Ford showrooms… where it was met by puzzled stares from car shoppers who couldn’t quite get their heads around the tiny size of the latest car to bear the blue oval. (Read More…)

By on May 16, 2012

Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.

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By on May 15, 2012

Happy 28th birthday, Mark Zuckerberg. Your baby is about to go public, but GM still had to rain on your parade by pulling their advertising from Facebook because GM ad men didn’t think it was effective.

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By on March 18, 2012

For members of the North American Small Car Love Association, this might seem to be a golden age. Lately every manufacturer (with the notable exception of Volkswagen) seems to be taking the B-segment seriously. GM, Ford, Toyota, Nissan, Mazda, Hyundai, and Kia have all recently introduced new or substantially redesigned models. Yet, amidst this orgy, where’s the love? With so many new cars, why aren’t we lusting after ANY of them? Case in point: the 2012 Kia Rio SX.

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By on March 7, 2012

Can we just get this in a five-door? Even though Fiesta sales aren’t as great as Ford would hope, I quite like this ST version.

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