By on September 19, 2017

2018 Ford Fiesta ST three-door - Image: FordOver the last seven years, America, you didn’t buy many Ford Fiestas. Fewer than 430,000, in fact. For perspective, in the much smaller United Kingdom market, Ford sold over 500,000 Fiestas in just the last four years.

But the Fiesta’s lack of popularity — and its dramatic loss of popularity in America — is not a unique-to-Ford situation. U.S. sales of subcompact cars plunged by more than a fifth, year-over-year, during the first eight months of 2017. That tumble comes after U.S. sales of subcompact cars declined in 2015 and 2016, as well.

Nevertheless, it comes as no surprise that Ford, after exploring America’s affordable avenues for one generation of Fiesta, isn’t bringing the seventh-generation version to America. And now we have confirmation that there is absolutely no hope the next-gen Ford Fiesta ST will come stateside, either. (Read More…)

By on August 30, 2017

2017 Ford Fiesta Vignale - Image: FordRemember Antonella?

Antonella was a 28-year-old Italian, living in the heart of Rome in the latter part of the last decade, who needed a nimble and stylish Ford.

Antonella has changed. Antonella has more money. She no longer lives with her parents. She has, say it politely, aged, though she’s “still very expressive,” Ford of Europe’s design boss George Saridakis tells Automotive News Europe. Since Antonella changed, the Ford Fiesta for which she was created (or vice versa) has also changed. Ford of Europe now hopes 10 percent of Europe’s Antonellas will choose the upmarket Fiesta Vignale.

What about Antonella’s cousin, Amy in Cleveland? Ford probably hopes she’ll buy a 2018 EcoSport. But if we’re going to be honest about Amy (a TTAC creation), we all know Ford’s inadvertently pulling her into the leftover 2017 Escape she’s been eyeing, the one with a $2,500 discount and interest-free financing over 84 months. (Read More…)

By on July 27, 2017

2015 Ford B-Max - Image: FordIt’s a question parents don’t ask often enough: are is our children learning?

More commonly queried: why not are our doors all is sliding? Furthermore, why is minivans are not mini?

Ford gave it a five-year whirl, slapping sliding doors on the side of the Fiesta-based B-Max. But according to a report in Romania’s Automarket, production of the Romanian-built B-Max ends this fall.

Are is our automakers learning? (Read More…)

By on July 24, 2017

2017-ford-fiesta-hatchback

After months of speculation as to the fate of the Ford Fiesta in North America, as well as months of hazy non-answers from communications staff, Ford Motor Company’s B-segment program manager, Robert Stiller, has stated that the subcompact car segment in Dearborn is dead.

No more Ford Fiesta.

After going on sale in the U.S. in mid-2010 as a 2011 model, the Fiesta’s American seems destined to end this year. Buyers in Europe and overseas — always a reliable draw for itty-bitty cars — are guaranteed a seventh-generation model. Oh boy, do they ever receive a new model. The 2018 Fiesta bows not just as a three- or five-door hatch, but also in luxurious Vignale and soft-roading Active trims.

Over here? Hug your 1.0-liter EcoBoosts tightly and shed a tear, Fiesta fans. The little guy appears doomed for the chopping block. Can Ford interest you in a subcompact crossover? (Read More…)

By on July 5, 2017

2018 Volkswagen Golf - Image: Volkswagen UKThe Volkswagen Golf was the best-selling new vehicle in the United Kingdom in June 2017, according to the Society of Motor Manufacturers and Traders.

So what, you say, the Golf is historically a European powerhouse, a fine car by all accounts, just one that’s not entirely suited to American sales success.

But for the Golf, typically a top five car, to earn outright best seller status in the UK, something had to give.

At just the right time, when the Ford Fiesta was at a weak point, the Volkswagen Golf stepped up with a 29-percent year-over-year increase despite shrinking demand across much of the UK market. The result: the Golf ended a Ford Fiesta streak that had been in good standing for 29 months.
(Read More…)

By on June 29, 2017

2018 Ford Fiesta Vignale - Image: FordAt TTAC, we’ve been doubtful of the Ford Fiesta’s future for many months.

It’s not merely the condition of the subcompact market, where sales are down 17 percent so far this year, that causes us to doubt.

It’s not only the Fiesta’s relative North American youth — it’s only been on sale since 2010 — that makes us wonder about the car’s long-term viability.

Indeed, our doubt isn’t even centered on those two factors combined, or on the fact that the Fiesta is on track for fewer sales in calendar year 2017 than the Nissan Versa has already produced.

No, we find it difficult to believe in the Fiesta’s prospects because Ford won’t even discuss the Fiesta’s North American future. (Read More…)

By on May 17, 2017

2017 Ford Fiesta ST

After being taken to task for selecting an Ace of Base with all the financial restraint of MC Hammer during his peak earning years, I went on a bit of a hatchback kick. Nothin’ wrong with hatchbacks, even if they are often shunned like lepers by the American buying public. I learned to drive in a hatchback, then endured enjoyed a parade of five-doors during my, erm, formative years.

With that in mind, let’s see what the Blue Oval has in store for us at its most basic of five-door price points: a base Fiesta S Hatch.

… ah … um … oh dear.

(Read More…)

By on April 27, 2017

2015 Ford Fiesta 1.0 EcoBoost SFE, Image: © 2016 Mark Stevenson/The Truth About Cars

It’s been a year. On this very day one year ago, I took delivery of an oval-badged, ovoid-shaped, three-cylinder hatchback.

My 1.0-liter Ecoboost-powered Ford Fiesta, with its five manually-operated forward gears and turbocharged torque has provided 12 months and over 10,000 miles of mostly trouble-free driving. Two oil changes and no need for other maintenance have kept operating costs low. And its 17-inch Maxxim Winner wheels, provided by Discount Tire, and Michelin Premier A/S tires have classed up the joint much more than I could from the factory.

I don’t regret my decision to plunk down my own hard-earned cash on Ford’s most diminutive vehicle (in terms of overall size and engine displacement) sold in North America, but it hasn’t been all sunshine and rainbows, either.

(Read More…)

By on February 15, 2017

2018 Ford Fiesta - Image: Ford Europe

It’s been nearly three months since Ford introduced the seventh-generation Fiesta B-segment hatchback. We’ve still not received any U.S.-market specifics for the 2018 Ford Fiesta.

At the time, you may recall TTAC’s Steph Willems saying, “Because this was a Ford of Europe event, we’re still waiting on U.S.-specific details.”

But December and January and half of February flew by, and Ford’s U.S. PR corps still has no information to provide regarding the new subcompact. In fact, on Valentine’s Day, the day for committing to a loved one, we asked Ford to confirm the new Fiesta for the United States.

Ford declined to do so.

Is the new Ford Fiesta DOA?  (Read More…)

By on December 29, 2016

chief

The secret is out: my intrepid and long(ish)-suffering wife, Danger Girl, is the new owner of Matt Farah’s Corvette. This was my idea, for better or worse. She was all set on ordering a new Grand Sport for the 2017 autocross/trackday season, but I thought that it would be a better idea for her to experience all of the new-Vette-owner rituals (nose scraping, rocker panel ripping, mirror scratching, lurid 130mph backwards-facing exits into Mid-Ohio’s “China Beach”) with a used car. So now she has a “learner” Vette, albeit one with 421RWHP, Pfadt coilovers, a half-cage, and fixed Sparcos.

With just 32,200 miles at the time of sale, DG’s Corvette is still well out of warranty thanks to an in-service date from the (Bill) Clinton administration. (I guess I don’t have to put that qualifier in there any more, do I?) As my wife found out last week, however, having a car that’s under warranty isn’t always a blessing. In fact, sometimes it’s an outright curse.

(Read More…)

By on December 15, 2016

2016 Ford Fiesta green 3-door - Image: Ford UKThe Ford Fiesta is the most popular car at TTAC.

We don’t mean to say that TTAC’s audience researches the Ford Fiesta more often than any other vehicle. Nor are we suggesting that the Ford Fiesta is the consensus favourite among TTAC’s vast contributor network. Rather, there are a total of three Fiestas spread across TTAC driveways: the managing editor’s 1.0-liter EcoBoost, an ST at the home of our advice columnist, and another ST in the family of TTAC’s editor-at-large.

That’s an impressive level of marketplace penetration for a car that generates just 0.3 percent of the U.S. auto industry’s new vehicle sales volume. Yet across the pond, the very same car owns an industry-wide 4.5 percent of the overall new vehicle market.

2016 will be the eighth consecutive year in which the Ford Fiesta claims the title of the United Kingdom’s best-selling vehicle. Not only is the consistency remarkable, so too is the authority with which the Fiesta scores its victories. (Read More…)

By on November 29, 2016

Fo

The next-generation Ford Fiesta had its coming out party at a corporate event in Cologne, Germany today, and there’s no mistaking the updated B-segment runabout.

Ford clearly wasn’t willing to mess with the exterior too much, but changes abound on the 2018 model year Fiesta. That includes an industry-first advancement made to its available three-cylinder motor. (Read More…)

By on August 4, 2016

2015 Ford Fiesta 1.0 EcoBoost, Image: © 2016 Mark Stevenson/The Truth About Cars

After scoring a stellar deal on our ’15 Ford Fiesta 1.0 EcoBoost, thanks to the advice of those who know more about the car buying process than I do, my girlfriend and I have put just over 3,000 miles on our diminutive hatchback.

In those 3,000 miles, the Fiesta has patiently allowed Jenn to hone her manual-transmission skills, been to the dealer once (more on that in a bit), carted us and our furry dependents around the province, and not once been close to an autocross course — though not due to my lack of trying.

(Read More…)

By on June 28, 2016

2015 Dodge Dart Limited, Image: FCA

Isaac writes:

Bark,

I graduated from college six months ago and took my first real paying job four states away from my family and anyone I know. In the process, I needed a different car, as for the past four years I was daily driving a 1988 Pontiac Fiero Formula. While I love my Fiero and will never sell it (my dad and I restored it when I was in high school), daily driving a ’80s GM car is playing with fire. My parents were very gracious and were willing to sell me their 2013 Dodge Dart (Multiair, six-speed manual) for $8,000. I took it as that was the best deal I was going to find at the time.

Fast forward six months and I regret that decision.

(Read More…)

By on June 7, 2016

2018 Ford Fiesta

An updated version of Ford’s tiniest offering was just spotted on the road, and while the camo is strong with this one, it’s clear the subcompact Fiesta now sports higher-end clothes.

Expected to bow in mid-2017 as a 2018 model, the Fiesta (the unofficial car of TTAC) keeps its old platform, but makes big changes in design and, apparently, price. (Read More…)

Recent Comments

  • windnsea00: Ford made the Transit far better driving than they needed to. I was driving a U-haul cargo van recently...
  • Hydromatic: “The color I truly want is a nice burnt umber… essentially an orange-tinted brown that would work...
  • Kyree S. Williams: “I do like the look of the Discovery Sport, but I can’t get over the fact that it is a $50K+...
  • gtemnykh: I don’t care for the CMax’s packaging compared to the Prius V’s true wagon-like space....
  • hamish42: Hey, leave the Triumph Mayflower alone! My Grandpa had one that was ancient. We used to change the spark...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States