There’s sad news from Down Under. No, Paul Hogan is still alive, and no, dingoes didn’t get into a local kindergarten.
The last Ford Falcon Ute rolled off the assembly line in the Melbourne suburb of Broadmeadows today, ending 55 years of continuous production, Car Advice reports. The death of the FG X Falcon Ute heralds the looming demise of Australian Ford assembly, and leaves just one (doomed) ute in the marketplace of the country that invented it. (Read More…)
The Ford Falcon Ute will bow out for 2015, alongside its Falcon sedan sibling, and Ford is preparing a final edition to commemorate the end of an era.
I’m honored to say that we have a few members of the B&B who are involved with Ford Australia, but sadly, Neil Trickey isn’t one of them.
As far as automotive marketing goes, a truck story is always going to appeal to your emotions. More so than any passenger car, truck buyers ask more from their pickups, put them through more strenuous tasks and treat them in a very different way.
It’s fitting, then, that Australia’s Ute has a similarly heart warming story, one that we can all connect with – even if the Ute was never sold here. (Read More…)
If you want to see the future of Holden in Australia, this is it. Yes, it’s the same car that Jack Baruth took to the woodshed in today’s edition of TTAC, but it’s also a harbinger of things to come for the iconic Australian marque, with the announcement that Holden’s Elizabeth, Australia plant will be tooling up to produce the first ever front-wheel drive Commodore. And even that looks doubtful.
2016 will be a pivotal year for Holden’s Commodore-based Ute. Declining sales and shifting production capabilities could mean that the traditional Aussie Ute could become extinct, as both the Commodore and Ford Falcon Utes die off.
At a dealer event in Sydney, Australia, Ford CEO Alan Mulally defended the company’s decision to close its Broadmeadows and Geelong assembly plants in this country, saying it was Ford’s only option if they wanted to remain in the Australian market, what Mulally called the most competitive in the world. The Ford executive also explained that the automaker is taking three years to manage to shutdown in order have an orderly transition and to treat “stakeholders” equitably. (Read More…)
Last week, I had the privilege of attending a Naturalization Ceremony. If you have never had the opportunity to be there when immigrants to our country take the oath of citizenship and exchange their Green Cards for their Naturalization Certificates, you are missing out on one of those special things that makes the United States of America a truly great place to be. Looking out across the crowd you can see people who began their lives in the far corners of the world sitting beside one another without regard for gender, race or national origin. It matters little where they came from, whether or not they once lived on one side of some armed border or the other, today they are Americans and the old hatreds, if not forgotten, are at least set aside. On that day, they are united in their desire to join in our great experiment, to offer their descendents to the great American melting pot in the hopes that they will blend seamlessly into the fabric of our nation in the same way that we, the descendants of so many who made that journey before them, have done.
In an exclusive story, Australia’s Herald Sun newspaper has announced that Australian rear wheel drive Ford enthusiasts will be getting something to help them get over the hurt of Ford’s recent announcement that it will be discontinuing local production of the Falcon along with the rest of Ford production facilities down under.
Something was happening, and must have been very big or wrong for our office to became that noisy during the lunch break. In fact, the bad news were just a couple of clicks away.
Today is a sad day for the Australian automotive industry. Heck, I would venture to say it is a sad day for the country. I don’t know how sad or upset the street is, but happy is not the world I’d use to describe the mood I saw around the rest of the afternoon.