By on August 17, 2017

2017 Ford F-150 Towing - Image: FordThe Ford F-Series was the planet’s best-selling line of new vehicles in the first half of 2017. Boosted by a 9-percent year-over-year global sales increase, the broad F-Series range produced 519,000 total sales in 2017’s first six months, according to JATO Dynamics, about 47,000 more sales than the second-ranked Toyota Corolla.

The F-Series wasn’t the only pickup truck on the list of Earth’s 20 most popular vehicles in 2017, to date. FCA’s Ram P/U lineup ranked 11th and the Chevrolet Silverado grabbed the 15th position. The United States market, on its own, accounts for the overwhelming majority of global sales generated by these full-size pickup families: more than 80 percent for the F-Series, just under 80 percent for the Ram, and nearly 90 percent for the Silverado.

Utility vehicles, meanwhile, earned seven of the top 20 positions. And while seven of the nine cars sold less often in the first half of 2017 than in the equivalent period in 2016, six of the seven crossovers reported year-over-year improvements. (Read More…)

By on August 10, 2017

Ford F-150

As promised, Ford is updating the engine lineup in the company’s best-selling F-150 for the 2018 model year, providing improved fuel economy and maximum towing capacity across the board.

While it’s always a good idea to hold out a bit of skepticism until review time, Ford previously low-balled its economy estimates for the F-Series — as such, we’re working with some previously existing good faith.

News has been trickling out regarding Ford’s upcoming styling tweaks, advanced safety tech, and a powerful new diesel engine for the 2018 model. We also knew the F-150’s gas engines would be getting upgraded specs and, while some alterations are minor, there are a few big numbers worth disclosing.

And they have little to do with the 5.0-liter V8.

(Read More…)

By on August 1, 2017

2017 Chevrolet Silverado - Image: ChevroletAmerica’s auto industry is expected to report today its seventh consecutive month of decline, a drop of at least 5 percent based on forecasts and some sharp declines from three of the largest manufacturers: GM, Ford, and FCA.

Incidentally, GM, Ford, and FCA are America’s three biggest sellers of pickup trucks, and for the most part, pickup trucks are allowing a degree of buoyancy at the Detroit Three despite plunging passenger car sales. But after pickup truck sales rose 4 percent through the first-half of 2017, pickup truck sales declined in July 2017. Slightly. Somewhat.

And it was mostly General Motors’ fault. (Read More…)

By on July 5, 2017

2017 Chevrolet Silverado High Country towing - Image: ChevroletMarch 2017 marked just the third occasion in three years in which Fiat Chrysler Automobiles’ Ram P/U line outsold the Chevrolet Silverado in the United States.

One month later, in April, Ram did it again.

Then in May 2017, Ram made it a threepeat, outselling the traditional No. 2 pickup truck in America by more than 1,000 units. By the end of May, the Silverado was only 5,055 sales ahead of the Ram on year-to-date terms, a narrow gap which served to highlight the possibility that the Ram could outsell the Silverado for the first time ever in calendar year 2017.

But June 2017 marked an end to Ram’s party, at least for the time being. General Motors reported 50,515 Chevrolet Silverado sales in June, a 2-percent year-over-year uptick and 7,442 more sales than FCA’s Ram truck lineup managed.

How did GM manage to end the trend? By earning less money per truck, naturally. (Read More…)

By on April 6, 2017

2017 Ford F-350 Super Duty King Ranch - Image: Ford

In March 2017, for the second time in three months, the Ford F-Series range generated more total U.S. sales than the entire General Motors pickup truck lineup.

Total F-Series sales jumped 10 percent to 81,330 units in March, a total that far eclipsed the 71,786-unit figure achieved by the Chevrolet Silverado, GMC Sierra, Chevrolet Colorado, and GMC Canyon — combined. The F-Series’ 10-percent jump occurred as GM pickup sales tumbled 13 percent; as the total truck market grew just 2 percent, year-over-year.

The F-Series’ March performance also represented its sixth consecutive monthly improvement, a sign of consistent growth that suggests Ford may well sell 900,000 pickup trucks in 2017.

Moreover, the F-Series’ consistent growth was cemented in March even as midsize pickup sales growth hit the skids.

New Ranger?

Ach, who needs it? (Read More…)

By on January 5, 2017

2015 Ford F-150 crew cab

Thanks to improved midsize-truck sales, record Ram volume, and the best annual results for the Ford F-Series in more than a decade, U.S. sales of pickup trucks climbed to 2.69 million units in 2016.

The 6-percent year-over-year growth rate among pickup trucks shamed the industry at large — auto sales grew only 0.3 percent in 2016. Yet while auto sales reached record levels, spurred along in part by pickup improvements, truck sales haven’t quite returned to the glory days. Not yet.

Americans acquired an average of more than 3 million pickup trucks per year during a five-year period ending in 2007, the last time total pickup truck sales volume was stronger than it is now.

Some things haven’t changed, however. Ford sells the most popular full-size pickup truck line; 2016 was the F-Series 40th consecutive year as the segment’s top seller. And America’s top-selling manufacturer reigns as the top-selling manufacturer of pickup trucks.  (Read More…)

By on October 6, 2016

2017 Ford F-150 XLT SuperCrewSeemingly in response to a story we published on TTAC last month on the subject of the Ford F-Series’ otherworldly dominance north of the border, Ford Canada reported yet another all-time monthly F-Series sales record in September 2016.

And as if outselling its two top rivals — combined — through the first two-thirds of 2016 wasn’t enough to clarify the degree of dominance exerted by the F-Series in Canada, the F-Series outsold the second, third, and fourth-best-selling pickup trucks — combined — in September 2016.

And the numbers get even crazier. (Read More…)

By on June 16, 2016

Chevrolet vs. Ford rock drop

After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. (Read More…)

By on April 2, 2015

2015 honda cr-vMarch 2015 auto sales in the United States didn’t decline as expected, further strengthening a first-quarter in which the industry reported a 5.6% year-over-year improvement.

In other words, Americans registered nearly 211,000 more new vehicles during the first three months of 2015 than during the same period one year ago. Passenger car volume is flat. SUVs and crossovers produced first-quarter growth of nearly 12%, thereby earning market share of 34%, up four percentage points compared with the first-quarter of 2014. (Read More…)

By on March 4, 2015

2015 Ford F-150After an especially strong start to 2015, Ford F-Series volume failed to increase in the United States in the second month of the year. The F-Series was outsold by GM’s full-size twins in February 2015, just as it was in the final five months of 2014. Through the first two months of 2015, however, the F-Series isn’t just America’s best-selling vehicle line, it’s also ahead of the GM twins.

Slightly.

By 327 units.

It’ll be the race to watch in 2015, not because there’s any real possibility of the F-Series being unseated – the Silverado would need to outsell the F-Series by an average of 2811 units in each of 2015’s remaining ten months to take the top spot by year’s end – but because 2015 is a major year for Ford’s truck line. (Read More…)

By on February 25, 2015

2015 Ford F-150The pickup truck world’s consistent hold on the whole of American best seller’s podium is steadily tightening.

January 2015 was the fifth consecutive month in which all three of America’s best-selling vehicle lines were pickup trucks.

It’s nothing new for Americans to see the Ford F-Series atop the monthly leaderboard. Not since the Cash For Clunkers-fuelled August 2009 has the F-Series not been the top-selling vehicle line in America. (Read More…)

By on July 22, 2014

2016-2017-ford-raptor-spy-photos-04

We don’t even know power or fuel economy figures for the next-generation Ford F-150, but these spy shots of the next-generation Raptor have emerged.

(Read More…)

By on June 25, 2014

2015-Ford-F-150-EcoBoost-Engine-04

A recent note by MorganStanley warned of a “slow changeover, with tight supply” for Ford’s new aluminum F-150, and while Ford America’s boss Joe Hinrichs told Bloomberg that “everything is “on schedule and everything is going as planned”, TTAC is hearing different things.

(Read More…)

By on January 31, 2014

2011_Ford_F-250_XLT_--_07-10-2010

TTAC was the first to bring you news of the F-150’s move to aluminum construction, the 2.7L Ecoboost and the delays with the aluminum body panel production. And now we’ve got another bounty of information about upcoming engines, transmissions and other technology for the new F-Series trucks and their full-size SUVs.

(Read More…)

By on January 8, 2014

2014-Silverado-02-450x299

The 234,066 extra new truck registrations in 2013 came about despite the loss of 70,077 sales from trucks that had either died off, been discontinued, or were on hiatus in 2013.

Excluding the Chevrolet Avalanche, Chevrolet Colorado, GMC Canyon, Suzuki Equator, Ford Ranger, and Dodge Dakota from the equation results in a 16.4% year-over-year increase in truck sales.

(Read More…)

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