Tag: ford f-150

By on June 17, 2016

2016 Ram 1500 Tradesman 4x4 EcoDieselAt this moment, according to AutoTrader and Cars.com, there are fewer than three dozen new Ram 1500 EcoDiesel Tradesman 4×4 Regular Cab pickup trucks available in the United States.

That’s right, of the roughly 8,000 Ram EcoDiesels and nearly 80,000 Ram 1500s available in the United States, there are approximately 30 available in a traditional working pickup truck format: diesel power, two doors, long box, base trim, four-wheel drive.

This is no slight on Ram or Fiat Chrysler Automobiles’ dealers. They’re simply responding to the market’s demands.

You, by which we mean the truck buying collective, don’t want real trucks. So you can’t have one. Because it’s highly unlikely you can find one, because dealers know you don’t want one. (Read More…)

By on June 16, 2016

Chevrolet vs. Ford rock drop

After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. (Read More…)

By on June 12, 2016

Honda Ridgeline Rock Drop

You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.

Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.

(Read More…)

By on May 3, 2016

2016 Ford F-150 Limited

Ford Motor Company didn’t want an opportunity to claim bragging rights to pass by, so it sent its 3.5-liter EcoBoost engine in for a massage.

The result was a torque (eco)boost of 30 pounds-feet, raising the engine’s output to 365 horsepower and 450 lb-ft. That places Ford’s F-150 ahead of its closest full-size six-cylinder competitor, the Ram 1500 EcoDiesel, which claims 420 lb-ft. (Read More…)

By on April 28, 2016

Upfitted Ford F-250 at Honolulu Ford, Image: Honolulu Ford

The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.

In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.

Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.

(Read More…)

By on April 26, 2016

All-New 2017 Ford F-150 Raptor

You can’t get your hands on the gear-iest transmission in the land without throwing some money around first.

Ford Motor Company announced today that it will spend $1.4 billion to produce their new 10-speed automatic for future F-150s, and invest $200 million into large truck production at its Ohio Assembly Plant. (Read More…)

By on April 22, 2016

2016 Ford F150 XLT SuperCrew 4x4

After one week with a 2016 Ford F-150 XLT SuperCrew 2.7-liter EcoBoost, I’m convinced that this small turbocharged V6 engine is the pick of the current F-150 range.

Stunning acceleration, a positive working relationship with the F-150’s six-speed automatic, minor capability cutbacks, and a lower price tag combine to make the 2.7-liter completely worthy of full-size pickup truck duty, difficult though it may be for owners of 6.8-liter V10-powered Ford Super Dutys to believe.

But based on our week-long experiences with each F-150 EcoBoost engine, fuel economy hardly plays into the 2.7-litre’s favorable equation. (Read More…)

By on April 12, 2016

2015 Ford F-150

The folks in Dearborn are right chuffed about the F-150’s latest crash results — so much so that they sent out embargo materials to a number of outlets, including us (thank you!), to make sure we get the story straight.

According to the Insurance Institute for Highway Safety (IIHS), the F-150 SuperCab — in addition to the SuperCrew tested last year — is now a Top Safety Pick, when equipped with optional forward collision alert. Ford is the only brand awarded as such in the segment.

The latest round of tests comes after Ford was caught with its pants down last year. Those tests found that not all F-150s were created equal when it came to withstanding the dreaded small overlap frontal crash test.

This year, it’s more of the same — but the trucks behaving badly aren’t Fords.

(Read More…)

By on November 30, 2015

IMG_0373

GMC just announced an Ultimate trim level for the Sierra pickup truck. That follows Ford’s success with Platinum-level F-150s that can cost up to $80,000. It seems that nowadays you can’t charge too much money for an American pickup or make it so luxurious that it won’t find an eager market.

It’s tempting to say that wasn’t the case in the early Noughts as a means to explain the failure of the Lincoln Blackwood. In production for barely a year, the Blackwood was the automotive equivalent of a TV sitcom getting cancelled after just the first episode. Ford hoped to sell 10,000 Blackwoods a year, but managed to move only 3,356 for its entire production run. (Read More…)

By on October 5, 2015

Barrow is located on the Arctic Ocean

Last year, I crossed the United States from Coast to Coast — New York to LA — in a Ram 1500 Tradesman. You can follow last year’s coverage here. This year we embark on another crossing, this time from North to South, albeit starting a little further North than you might expect.

I’ll hop in a Ram 2500 Tradesman 4×4 in Seattle eventually, but for now, as the area I’ll travel through before Seattle has only an intermittent road network, it will be a mix of planes, rental cars and ferries. (Read More…)

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