Chevy Trax, Jeep Renegade. Honda HR-V. Mazda CX-3. Nissan Juke. Fiat 500X. There’s little doubt that the B-segment crossover is about to explode in North America. So, where is Ford in all of this?
Tag: ford escape
Today’s cute compact crossovers are slowly replacing mid-size sedans as the most popular vehicle on the market, and with good reason too. They have smaller footprints, are easier to drive, are more versatile, more economical, and AWD systems provide a piece of mind during foul weather. Is the Escape a…wait for it…game changer?
With the first month of 2014 sales nearly wrapped up, we’ll soon get our first look at how the Jeep Cherokee has fared, following the initial shipment of delayed units. Much has been made of the Cherokee selling 10,000 units in November and 15,000 units in December: it was a great storyline for Chrysler to promote in the run-up to NAIAS, and one for the hometown media (in both Detroit and Toledo) to rally around. Left out of the cheerleading was the fact that these figures accounted for the 25,000 units reportedly sent to dealers in one fell swoop. Can you say “pent up demand”?
But even if the Cherokee continued to sell at that pace – say, 15,000 units per month as an optimistic projection, where would that place it in the larger picture of the small crossover segment?
Jewish custom dictates that at 13 years of age, males are called to read from the torah scroll as part of a Bar Mitzvah, a rite of passage signifying the transition to manhood. Having served at TTAC for nearly three years, under thee different EICs, I’d yet to partake in the TTAC equivalent of a Bar Mitzvah, which involves reviewing a rental car. This past October marked my 25th birthday, which in the rental car world signifies the transition into responsible adulthood in the eyes of their insurance underwriter, and the transition into an off-the-reservation degenerate in the eyes of PR people and fleet manager. With no press cars available during a last minute trip to Florida, Jack decided that it was time for me to be called to TTAC’s torah. I would be reading from the Book of Ecoboost, Chapter 1.6.
Much like Jeremy Clarkson and the Vauxhall Vectra, the Lincoln MKZ will forever live in infamy in TTAC lore, but I’m a little more optimistic for the MKC, whch is set to bow at next week’s Los Angeles Auto Show.
In every month since April, the four best-selling utility vehicles in America have fallen under the “small” banner. In July, the five top sellers were small. With one-third of 2013 remaining, the Honda CR-V, Ford Escape, Chevrolet Equinox, and Toyota RAV4 are both America’s top-selling small crossovers and America’s four leading crossovers overall.
After adding 600,000 units to its North American capacity within the past two years, Ford is trying to find ways to increase output of the Escape crossover and midsize Fusion, both of which currently have about 40 days supply. The Fusion is particularly in short supply on the east and west coasts, a good sign for any domestic automaker these days. A 60 day supply of cars in inventory is generally considered normal for the U.S. auto industry. Automotive News is reporting that at the Center for Automotive Research’s Management Briefing Seminars, held in Traverse City, Michigan, Ford VP for North America manufacturing, Jim Tetreault, said, “We’re still looking at how we get more out of every plant, and that’ll be a focus for as long as the demand is as strong as it is.”
The last week or two, I’ve been getting the Toronto Sun free of charge. The Sun, as it’s known, could be compared to, say, the New York Post, but it’s really more in the vein of a British tabloid paper. Like the Post, the front page always has some sensationalized headline, and it’s often looked down upon as the newspaper of the uneducated middle class, but if you want to know what’s really going on in Toronto, especially our farcical municipal politics, The Sun cannot be beat.
Like their products or not, Ford has been on a roll. It all started when the blue oval financed their metamorphosis by mortgaging everything that wasn’t nailed down a year before the bankocalypse. Next came a wave of new products like the Astonesque Fusion, Prius fighting C-MAX and the Euro-derived Fiesta and Focus. Ford’s recovery plan hinges on unifying their worldwide lineup rather than making unique vehicles for every market. Ford calls this plan “One Ford,” while I call it “Ford’s Euro love affair.” The latest warrior in the Euro invasion is none other than the Ford Kuga, you’ll know it as the new Escape. It would appear Ford’s timing couldn’t be better since they just lost the small-SUV sales crown to Honda. Can the European soft-roader take back the crown? Or has Ford gone too far by ditching the boxy Escape for world-wide homogeny?