Like their products or not, Ford has been on a roll. It all started when the blue oval financed their metamorphosis by mortgaging everything that wasn’t nailed down a year before the bankocalypse. Next came a wave of new products like the Astonesque Fusion, Prius fighting C-MAX and the Euro-derived Fiesta and Focus. Ford’s recovery plan hinges on unifying their worldwide lineup rather than making unique vehicles for every market. Ford calls this plan “One Ford,” while I call it “Ford’s Euro love affair.” The latest warrior in the Euro invasion is none other than the Ford Kuga, you’ll know it as the new Escape. It would appear Ford’s timing couldn’t be better since they just lost the small-SUV sales crown to Honda. Can the European soft-roader take back the crown? Or has Ford gone too far by ditching the boxy Escape for world-wide homogeny?
Tag: ford escape
The VW Tiguan is strong but soft. The Mazda CX-5 is firm but weak. Might the new Ford Escape combine their strengths while avoiding their weaknesses?
Some driving enthusiasts (for reasons that escape me) take their significant other’s tastes into account when buying a car for themselves. Invariably, the s.o. won’t abide a hatchback, but finds crossovers the epitome of automotive style and utility. So our whipped enthusiast wonders which compact crossover they will least regret. Oh, and it can’t cost BMW money. Volksagen, Mazda, and Ford offer the most entertaining hot hatches. What do they offer in something a little taller? Today we examine Europe’s (relatively) affordable offering, the Volkswagen Tiguan.
What do the Honda CR-V and Ford Explorer have in common? Both recieved lukewarm receptions from the automotive press. The Explorer was doomed from the get-go for abandoning its body-on-frame construction and whatever connotations of rugged off-road capability that came with it. Of course, nobody understood that CAFE and economies of scale, the two driving forces behind every decision in today’s automotive world, were responsible for the switch. The CR-V lacked exciting EcoTurboPowerBoost engines and swoopy styling, and so it was largely forgotten by the press. But now both trucks have the last laugh.
The 2013 Ford Escape is about to launch soon, and Ford is stuck with 3,500 units that were damaged in a hail storm that can’t be sold as new cars.
Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.
We get all kinds of silly and nonsensical emails at our TTAC inboxes, but when they come from a major OEM, it’s always a little more entertaining. Check out this absurd release from Ford, boasting the 2013 Escape’s towing prowess.
Ford is launching a reality TV show dubbed *groan* Escape Routes, which will run for 6 weeks on NBC’s 8 P.M. Saturday night slot and on mun2 (a Hispanic network) at 11 P.M, starting on March 31st. Participants will ostensibly drive around in the 2013 Escape as overly dramatic music and poorly scripted lines spew forth. As if the concept weren’t nauseating enough, participants on the show will apparently interact with fans of the show online to “tap into the fabric of the local culture”.
When Jack Baruth wrote a post about Chevy Sonics being recalled for missing brake pads, some readers thought that TTAC might be cherry picking the recall reports, perhaps because of some institutional prejudices around here. Jack pointed out that recalls are a fairly frequent thing whereas cars shipped without functioning brakes are hopefully a much rarer, and thus newsworthy occurrence. In another newsworthy event, the House Committee on Oversight and Government Reform called on NHTSA, the federal agency that handles things like car and truck recalls, to explain its actions in regard to how it investigated and reported the events surrounding the reported fire in a Chevy Volt that NHTSA had crash tested and flipped over.
Yes, prices are subject to change, but Ford’s configurator gives us a good idea of how much a 2013 Ford Escape will go for when it hits showrooms this spring.
Mackenzie writes:
Hello, my name is Mackenzie. I am a 16 year old girl looking to buy her first car. I am looking at Jeep Cherokees (NOT Grand Cherokees). I am trying to find a decent manual transmission one, but I can’t seem to locate any within a reasonable distance from me (Eastern Virginia). My dad says I should look for a 1999-2001 Cherokee, but the few that I have found that are stick shift usually have pretty high mileage or are out of my budget. As car experts, would you guys recommend an older (94-98ish) Cherokee or a newer one with higher mileage? I keep hearing that American-made cars are not as hardy as foreign-made cars, and that over 180,000 miles for a Cherokee is a no-go. My parents have agreed to pay half of the car, but with what I am finding, it’s still going to be a lot of money to pay. At first I was looking at $3500 tops, but I’m thinking I will have to raise that. Any help or advice yall have on this subject would be greatly appreciated.













Recent Comments
Maintainer - Amazing story. Never underestimate “Nerd Rage”. It doesn’t take much to trigger it.
Summicron - I admire this article more with each re-read. Such a clever use of past vehicles as a vehicle to deliver the subtext: “As it was in the...
noreaster - If you really think criticism of government “investment” is based on the...
CJinSD - In your view, which countries other than Japan are first world countries? The UK? Ford...
Inside Looking Out - Right – it is called third world country – the country which is...
CJinSD - Why do Americans like cars with trunks? Why do the most prosperous people the world over like cars with trunks? Pretty much the same reasons...
RobertRyan - “Brazil’s iron ore is a sought after commodity on the world market as well (especially in places like Australia and...
Kyree S. Williams - Did you ever do any advertising for any of VW Group’s other brands, or was it solely Volkswagen?
Skink - Or at least a half dozen emaciated prisoners. Or a few hundred cremated ones, ja? Type fewer, not less, Bertel, when some things can be counted.
Kyree S. Williams - Right…because neither Nissan nor any other foreign automakers...