Ford doesn’t just want European SUV buyers to flock to its Edge, it wants luxury buyers, too.
The automaker is busy rolling out a refined version of its midsize CUV on the Continent, but an even plusher version is on the way, Automotive News Europe reports. With no Lincolns to sell, Ford figures it can turn one of its own into an Audi-fighter. (Read More…)
The Ford Edge has always grabbed my attention due to its styling.
From a distance, the look — especially that of the second-generation Edge — is certainly pleasing to the eye. The front grille, fog light assembly, stylish wheels and a nice silhouette give the midsize crossover an Edge — pardon the pun. And the 2016 model can be configured in a number of ways to suit consumers’ needs, with a choice of powertrains and a nice choice of optional equipment.
But, as they say, the devil is in the details, and that’s where the Edge starts to lose its sharpness. The main issue is one we’ve seen here before: quality of the fit of the exterior panels of the Edge. However, I have another major gripe about the Blue Oval’s lifestyle-mobile, and it sits under its misaligned hood.
The Lexus RX isn’t a sales success; it’s a sales phenomenon. It’s a magical cash generating unicorn that can seemingly do no wrong. The RX outsells every other luxury vehicle in America. Despite sales being down 6.5 percent in 2015, the RX crossover nearly outsold the entire Lincoln brand. When the numbers were tallied, Lincoln brand as a whole beat the single Lexus model by just 617 units.
Why do I bring up the Lexus RX so early in a review ostensibly about a Lincoln crossover? Two reasons. We might as well talk about the elephant in the room and I genuinely don’t understand why the RX outsells the MKX by nearly 5:1. As I discovered during a week with the latest incarnation of Lincoln’s MKX, the Lincoln is quite simply a better Lexus than the RX.
As soon as I finished my time with the 2015 Nissan Murano, my mind immediately wandered to the new Ford Edge.
You see, the Murano is fantastic. It’s effortlessly comfortable. The ride is sublime. When you’re driving the Murano, everything is damn-near perfect. But the Murano could only be considered pretty by someone subjected to the “Ludovico Technique” and thousands of flashing images of the Infiniti
The Murano is the violently green neon dress and pink knee-high boots to the Edge’s fitted black number and Saks Fifth Avenue pumps. At a black-tie affair, one of those is going to stick out, and for all the wrong reasons.
Yet, looks can be deceiving. It was underneath that retina-burning attire I found an incredibly comfortable, competent crossover in the Murano. It’s hard to fault it with your eyes closed.
Now it’s the Edge’s turn. Would I find the same characteristics in it that made me fall in love with Nissan’s lifestyle-mobile?
The large two-row crossover is a rare breed. With compact crossovers getting less compact and folks defecting to supersized three rows, Toyota and Honda chose to kill the Venza and Accord Crosstour while Ford pressed on with a redesign of the Edge. You can think of the Edge as a “tweener” crossover slotting between the Escape and the Explorer while at the same time being the spiritual successor (in modern form) to the Bronco and two-row Explorers of yesteryear. Although Ford says the Edge is a complete redesign, you could be forgiven for thinking this is more of a refresh, and that’s not a bad thing since the Edge was already one the most appealing options in this phone-booth-sized segment.
As General Motors prepares to carve out space in between their best-selling utility vehicle, the Equinox, and their large three-row crossover, the Traverse, Ford reports significant improvement with the launch of their second-generation tweener crossover.
U.S. sales of the Ford Edge jumped 44 percent to 40,083 units in the second-quarter of 2015. The May 2015 total of 14,399 units was the best May ever for the Edge, which slots in between the Escape, one of America’s best-selling utility vehicles, and rubs up alongside the longer, three-row Explorer. (Read More…)
Our friends at Autos.ca are reporting that China will get a long-wheelbase version of the 2015 Ford Edge.
Ford released photos and specs for their new Edge, becoming the first Ford to have a standard Ecoboost engine.
When Ford first introduced the Edge crossover, it was targeted primarily at North America but the dramatic increase in sales of crossovers and SUVs around the globe, particularly in China, has changed the company’s focus with those vehicles. “We no longer look at SUVs as a regional product,” Ford’s chief marketeer Jim Farley told journalists Tuesday at a preview the night before the Los Angeles Auto Show.
Even as Canada’s manufacturing sector continues to dwindle, Ford is set to invest even further in its Canadian operations, putting together a new investment package for its Oakville assembly plant – provided the federal and Ontario governments can come up with the scratch.