Ford’s a little late to the subcompact crossover party, so it’s making a lot of noise to make up for it. The company hosted a highly publicized live Snapchat unveiling for the EcoSport last night, complete with DJ Khaled chanting the vehicle’s name while gesturing at it and dancing around.
From a global perspective, it’s technically not a new car. However, it will be new for North America, and serves to fill an important gap in the company’s lineup. With subcompact crossover sales increasing 30 percent this year, Ford needed to throw something into this crowded segment.
Ford’s smallest utility vehicle is bound for North America, giving hope to Blue Oval fans who find an Escape too unwieldy.
The EcoSport, offered in overseas markets since 2004, will soon be pressed into service to round out the bottom of the Ford’s domestic utility lineup. (Read More…)
Chevy Trax, Jeep Renegade. Honda HR-V. Mazda CX-3. Nissan Juke. Fiat 500X. There’s little doubt that the B-segment crossover is about to explode in North America. So, where is Ford in all of this?
For all of Hyundai’s successes in Europe, it is conspicuously absent in perhaps the lone major growth segment on the continent; small crossovers. We’re not talking “small” in the sense of the Hyundai Tucson either. Think more along the lines of the Opel Mokka (our Buick Encore), the Ford EcoSport and the Dacia Duster. Even premium brands are getting into the fold, with the BMW X1, Audi Q3 and the upcoming Mercedes-Benz GLA vying for market share.
Did you know that the Duster is the highest selling Renault car in the first five months of 2013? The Duster has changed the fortunes of Renault India, selling 5000 units on an average every month, accounting for 80% of Renault’s sales in India. The Renault Duster and Ford EcoSport are big competitors all over the world. In Brazil, the EcoSport has been outselling the Duster. Both cars are compact SUVs with a front-wheel drive layout and monocoque chassis (the Duster is also offered with 4-wheel drive in select markets but not in India). The competition between both vehicles is extremely intense. Both cars are manufactured in India with heavy localisation (the Duster is already being exported to Europe, while the EcoSport will soon be exported to Australia, South Africa and Europe).
The Ford EcoSport is a compact SUV which was first launched in Brazil way back in 2003. Now Ford has brought in the second generation model, which will go on sale in more than 100 markets across the globe. Based on the Fiesta’s B-car platform, the EcoSport is designed to attract buyers in emerging markets like China, Brazil and India. The vehicle measures around 4-meters in length (3,999 mm in India to duck it under the government’s 4-meter mark, without factoring in the spare wheel) and is no longer than a regular hatchback. The design is evokes mixed reaction and some might love it, while others might simply hate it. A large hexagonal chrome grille adorns the front while the spare wheel has been mounted on the tailgate at the rear. A black body cladding runs throughout the lower side of the car. The boot lid opener has been integrated inside the right rear tail light. (Read More…)
Excess capacity through 2016 will be a royal pain in the butt for Ford, hurting their margins on the all important small car segment.
Ford unveiled a number of new products at its European dealer meeting in Amsterdam, including new crossovers and an all-new Mondeo powered by a three-cylinder engine.