Ford is bringing back the Bronco. This is not a fantasy. It is not a request. And although our friends in Dearborn are not ready to talk about it, we do not need their official confirmation to see why a genuine Bronco will be back in showrooms in as few as 24 months.
The return of the Bronco starts with the incredible emphasis Ford places on its leadership in trucks, which secured the company’s survival through the great recessions and have enabled Ford’s return to profitability. The Bronco may not be a truck, but its return is inextricably linked with the parallel stories of the returning Ranger and the evolution in SUV buying patterns.
Ford fanboys (this one included) will finally get the Wrangler-fighting sport utility they’ve been yearning for since the demise of the Blue Oval’s two-door SUV in the mid ’90s.
According to the Detroit Free Press, Ford is looking to get back into the newly re-energized midsize truck game with its global Ranger, and that truck brings with it a sport utility based on the same architecture. It’s widely believed that SUV will be none other than Bronco.
In 1996, Ford sold about 28,000 Broncos. This was the same year the Explorer finally cracked 400,000 units, the vast majority of them XLT trim or above, and each one carrying a healthy markup over the Rangers from which they were unashamedly derived.
The Ford dealership where Rodney and I worked sixty-five hours a week to earn thirty grand a year stocked at least four Medium Willow Green Explorers with the XLT 945A Popular Equipment Package (PEP 945A) at all times and sometimes even a Medium Willow Green Explorer XLT with the lowbrow, cloth-seat PEP 941A, but we did not, I repeat, we did not stock the Bronco. In fact, during my year at the dealership, I only saw two brand-new Broncos come on the lot.
There was a reason for that.
If you haven’t noticed — and judging by the lack of comments, I’m guessing you haven’t — things have been picking up a bit over at the long-dormant TTAC Forum. I’ve been posting a near-daily “Find of the Day” in the Classic and Collector Car forum. I’m trying to highlight the interesting, cool, and weird stuff I find as I tread the crapwagon-infested waters of eBay, craigslist, classified sites, and other forums.
There is plenty to look at. Just this week: A rusty Bronco; an oddly-shortened Chevelle; a ’90s-vintage Alfa Romeo Spider; a Porsche 944S; and a Buick Reatta ragtop. (Read More…)
“Hey Sajeev, it’s Mark. We’re up in Tomball looking at a ’95 Bronco. We could use some advice.”
Without sarcasm, a laugh, or any explanation, Sajeev replied with one word, “Run.”
Hi Sajeev and Steve,
Sajeev tried to save me once before but I didn’t listen. Maybe this time I will. Last year, I bought a bomb of a project and he did his best to scare me away. He saw the monstrosity in person. That monster being the 1995 Ford Bronco I bought on a whim. We talked on the phone before I purchased the OJ Bronco. Sajeev told me to avoid it like the plague. Yet, I didn’t listen. I got burned. I owned it for less than 6 months (3 of those months being spent in my garage) before selling it to an offroader in Ohio.
But, now I am in a different situation…
I am back in Canada where gas is significantly more expensive (very unlike cheap Houston Texas gas). My girlfriend and I will be in the market soon for a vehicle and we have the following criteria:
1) Fun to drive: must be a manual, preferably RWD or AWD, and a bit chuckable (not in the “chuck it in the garbage” sense of the Bronco).
2) Practicality: I don’t need a gas guzzler. Something efficient. Two doors are doable. Four doors are better. Wagon or hatch is best. However, it must have enough room for my girlfriend and I, plus two black Labrador mixes (see cute doggy brothers picture).
3) Utility: It needs to be able to tow two motorcycles (~400lbs each) and trailer. Also, we need another room for camping gear, even when the dogs are with us.
4) Realistic: We have finite funds (like most people) so we would definitely be going for something used, under $8000. I couldn’t care less what badge is on the front.
Mark (Read More…)
When Raoul Duke, protagonist of Hunter S. Thompson’s best-known work, goes to cover the story of the ’71 Mint 400 race, he attempts to observe the race from a Ford-owned truck. When I saw this ’72 at a Denver wrecking yard a few days ago, I figured I might be looking at that very same truck! (Read More…)