On September 5, 2006, Alan Mulally moved into the corner office at the Glass House. He brought with him a simple management philosophy he developed over three decades at Boeing Commercial Aircraft. After a short time at Ford, he formalized his philosophy, which continues to guide the company under Mark Fields.
He called it One Ford — and along with a lot of hard work, that philosophy transformed the Blue Oval into the profitable, future-oriented automaker we know today.
In a galvanized country shaken to its core by the looming reintroduction of the Ford Bronco, word comes of a component that could bring off-road prowess to every driveway in the union.
The solid axle.
Ford, which recently announced the official return of the storied 4×4, has reportedly handed over axle duties to Dana, noted supplier of beams to the Jeep Wrangler. (Read More…)
I’m of the opinion that a true auto enthusiast is never content with the status of their fleet. A wandering eye is constantly looking for the next toy, the next project, the next opportunity to flip for a profit. I’m no different — I’m figuratively digging in the couch cushions every time a funky car pops up on eBay or Craigslist.
But those cushions are bare. Two kids tend to consume every spare penny. I’m trying to put away cash for a potential cheap toy, but the classics I really want have ballooned in value well beyond a reasonable figure. I’m thinking I can scrape together about five thousand dollars to buy a new toy for the garage.
Update: Added detail about next-generation Jeep Wrangler roof.
A vehicle is no Bronco unless owners can remove its roof in some way. Thankfully, it looks like the next-generation SUV won’t disappoint.
According to two well-placed sources, the next Bronco won’t feature a canvas top or fiberglass cap. Instead, it will look to the Wrangler’s little brother, the Jeep Renegade, for inspiration.
While the name isn’t as intertwined in Ford history as much as Mustang or F-Series, the Bronco nameplate is something Ford can’t affix to just anything.
And according to rumors we’re hearing, we don’t need to worry about Ford refreshing an Everest for North American consumption and relying on a nostalgic nameplate to carry it off the lot.
Update: TTAC has received information refuting the claims below. You can read the update here.
While Ford finally confirmed the return of the Ford Ranger and Bronco at the North American International Auto Show earlier this week, the automaker remains stingy with details on the reborn models.
Ford aficionados — and Bronco lovers especially — want to know if the resurrected nameplates will offer the same magic as their dear, departed forebears. Perhaps eager to quench the public’s thirst for information, a shadowy Ford employee posted juicy — and potentially disappointing — details during a Reddit AMA. (Read More…)
Sometimes, we’ll reach into the past and find a model that pegs our Ace of Base meter. Not all base vehicles from the pages of history were appalling dumpster fires of mediocrity. Most were, but not all. Here’s a good example.
During Ford’s Monday morning press conference at NAIAS in Detroit, it was finally confirmed that the Bronco nameplate will be returning in 2020. This news made our Managing Ed giddy with delight, enamored as he is with all things Bronco, and seemed to be a fitting announcement for what will likely be the last automotive product announcement in Joe Louis Arena (which is scheduled for demolition later this year).
Dispensing with fripperies like information on drivetrains, styling, and actual details, Ford left a lot to the imagination of Bronco fans. My mind immediately wandered to the fifth-generation Bronco, which bucked its way off dealer lots from the 1992 to 1996 model years.
We knew it would happen, but now it’s official.
Ford, in two very short paragraphs bookended by more spilled corporate ink over mobility and futurethink, has given me a reason to save my nickels and dimes for 2020.
The Bronco, like the Terminator, will be back.
(Oh, and the Ranger is coming back too.)
Even though Ford hasn’t confirmed it, we know a reborn Ford Bronco is on its way.
Long before a UAW rep spilled the beans about the manly model’s return, Bronco buffs were already giddy with anticipation. TTAC’s managing editor has hardly slept a wink.
Now, word comes that there is indeed a development team hard at work on the model (expected to appear sometime in 2018), but you won’t find them in the vast lands bordered by the Pacific, Atlantic and Gulf of Mexico. (Read More…)
Will they, or won’t they? That’s the question nagging the minds of Ford Ranger and Bronco fans as they patiently await an official announcement from the automaker on the models’ return.
The Blue Oval will only confirm that two new products will take the place of the soon-to-depart Focus and C-Max at the Michigan Assembly Plant. However, in response to Republican presidential candidate Donald Trump’s recent comments about Ford, the plant’s UAW chairman identified those products to the Detroit Free Press. (Read More…)
I can’t believe it, but I’m about to argue that the American market needs another SUV. Seriously. No, please, don’t click away.
Really, beyond the various Wrangler derivatives, are there any true sport utility vehicles offered here any longer? Everything else is a unibody cute-ute or some monstrous limo/wagon hybrid that can’t handle a curb, let alone a rocky trail.
Plus, it has the perfect name for both the writers and readers of TTAC: Troller.
Ford is bringing back the Bronco. This is not a fantasy. It is not a request. And although our friends in Dearborn are not ready to talk about it, we do not need their official confirmation to see why a genuine Bronco will be back in showrooms in as few as 24 months.
The return of the Bronco starts with the incredible emphasis Ford places on its leadership in trucks, which secured the company’s survival through the great recessions and have enabled Ford’s return to profitability. The Bronco may not be a truck, but its return is inextricably linked with the parallel stories of the returning Ranger and the evolution in SUV buying patterns.
Ford fanboys (this one included) will finally get the Wrangler-fighting sport utility they’ve been yearning for since the demise of the Blue Oval’s two-door SUV in the mid ’90s.
According to the Detroit Free Press, Ford is looking to get back into the newly re-energized midsize truck game with its global Ranger, and that truck brings with it a sport utility based on the same architecture. It’s widely believed that SUV will be none other than Bronco.
In 1996, Ford sold about 28,000 Broncos. This was the same year the Explorer finally cracked 400,000 units, the vast majority of them XLT trim or above, and each one carrying a healthy markup over the Rangers from which they were unashamedly derived.
The Ford dealership where Rodney and I worked sixty-five hours a week to earn thirty grand a year stocked at least four Medium Willow Green Explorers with the XLT 945A Popular Equipment Package (PEP 945A) at all times and sometimes even a Medium Willow Green Explorer XLT with the lowbrow, cloth-seat PEP 941A, but we did not, I repeat, we did not stock the Bronco. In fact, during my year at the dealership, I only saw two brand-new Broncos come on the lot.
There was a reason for that.
If you haven’t noticed — and judging by the lack of comments, I’m guessing you haven’t — things have been picking up a bit over at the long-dormant TTAC Forum. I’ve been posting a near-daily “Find of the Day” in the Classic and Collector Car forum. I’m trying to highlight the interesting, cool, and weird stuff I find as I tread the crapwagon-infested waters of eBay, craigslist, classified sites, and other forums.
There is plenty to look at. Just this week: A rusty Bronco; an oddly-shortened Chevelle; a ’90s-vintage Alfa Romeo Spider; a Porsche 944S; and a Buick Reatta ragtop. (Read More…)