Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer.
At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. The price of that 60 seconds of airtime: approximately 10 million bucks.
Volkswagen’s luxury brand Audi has escaped the diesel emissions PR backlash relatively unscathed — and has also been conspicuously quiet as of late. A little too quiet. That will change during the Super Bowl — and the automaker better have something good to say.
Like art cars, vehicles that have been turned into team-color-painted, sticker-bedecked sports-team fanmobiles tend to spend their lives just one minor mechanical problem away from that final tow-truck ride. This “whale” Caprice was, we can assume, the life of the tailgate party at freezing-ass Candlestick Park and maybe that new stadium that’s nowhere near San Francisco. (Read More…)
Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.
“Coach says I’m not allowed to leave you alone until you’ve bought a new car.” The game was up, apparently.