Tag: fomoco

By on October 4, 2017

Ford Escape Titanium badge logo, Image: Ford Motor Company

After much speculation, Ford CEO Jim Hackett has finally outlined where his company’s dollars will be spent in the foreseeable future. Hackett spent his summer performing what Ford called a “four-month deep dive” into the company’s strategy and business operations to see what changes needed to be made. His conclusions? This may surprise a few readers, but Ford will continue building and selling automobiles.

Alright, that isn’t a bombshell, but the brand is trying to frame itself as the Ford you’ve always trusted while also letting everyone know it’s still a “mobility company” with its eyes fixed on tomorrow. Without the public relations veneer, that plan translates into a reduced number of production models and trims, more money for electrification R&D, less for internal combustion engines, and a significant reduction in material costs.

Hackett’s address also served to reassure the nervous shareholders who ousted his predecessor, Mark Fields. Ford’s stock declined more than 30 percent during Fields’ tenure and many complained that his vision of transitioning from a traditional automaker to a Silicon Valley look-alike was partly to blame. Hackett did everything in his power to ease those fears.

“We’re going to be in the vehicle business moving both people and goods. Some myth about not being in the car business is gone,” Hackett told Wall Street. (Read More…)

By on September 14, 2017

ford vtti autonomous research

Ford Motor Company has been funding research at Virginia Tech that takes an interesting approach to autonomous vehicle development. In early August, a reporter for an NBC affiliate in Washington D.C. filmed a video of a Ford Transit being driven by a man dressed up as the front seat of a car. Initially, it seemed like a strange campus prank. But it was later discovered that Virginia Tech’s Transportation Institute was doing research on how people would respond to a self-driving vehicle.

Apparently, they’ll approach it with a camera — even if it’s in the middle of the street or flying down the highway.

Ford later released a series of hysterical images featuring the man climbing into the false seat costume, announcing that it was researching reactions to the light bar stretched across van’s windshield. The lights are intended to replace cues like hand waves or head nods between drivers and pedestrians.

Presently, drivers have the ability to motion their hand at pedestrians, indication that it’s safe for them to walk. This author takes things a step further by mouthing easy to understand phrases like, “Fear not, I have decided to spare your life and will not crush you beneath my mighty wheels if you pass” as I ambulate my fingers in a walking motion and nod my head in a slow, deliberate fashion. It usually gets the point across, but it’s nice to know Ford can save me the trouble with a bunch of blinking lights.  (Read More…)

By on September 2, 2017

Ford Chariot Shuttle

Earlier this week, we griped about Ford Motor Company’s market research into the validity of self-driving pizza delivery vehicles. Thankfully, that’s not the sole avenue the automaker is exploring. Since abandoning Uber Technologies’ self-driving program in April, Ford’s new vice president of autonomous vehicles and electrification, Sherif Marakby, has spent the summer seeking partners that might want to put autonomous vehicles on the road in the near future.

Meanwhile, Ford chief executive Jim Hackett, who took over in May, is conducting a review of the automaker’s overall strategy, including the heavy investments made into electric and self-driving vehicles that took place under former CEO Mark Fields. While it’s unknown how viable he’ll deem every aspect of company’s Fieldsian mobility plan, early assessments hint he’ll leave Marakby plenty to work with.  (Read More…)

By on June 30, 2017

EcoBoost Mustang Burnout, Ford Motor Co.

In a move that will make my next rental car choice slightly more difficult, Ford has decided to equip the entirety of its Mustang lineup with electronic line locks as a standard feature. While the technology has become almost ubiquitous among V8-powered American muscle cars, it’s a welcome addition to the smaller-displacement models.

Now, more hooligans can undertake longer, safer, more glorious burnouts without abusing their rear brake pads — be it while warming the tires at the drag strip or just showing off for dumb friends in a parking lot. Hopefully, the good people at Avis don’t mind losing a little tread on the rear tires.  (Read More…)

By on November 23, 2015

2001 Ford Mustang Bullitt

I’ve stumbled down a deep and dangerous rabbit hole, and it all started with a jerk nearly hitting me. The jerk in question was driving a tuned SN95 Mustang, swerving in and out of lanes on the interstate without signals, and timed his maneuver around my slow van poorly.

It was hard to stay angry, however, as he dropped a gear and the Modular V-8 snarled enticingly. I drove home and opened up some browser tabs. And more. And more still. As I write, I have twenty tabs open, filled with cars for sale, suspension setup tips, and performance parts catalog houses.

I need help. Or winning lottery numbers. That’d be just as good. (Read More…)

By on November 11, 2009

The look of the future?

Reports in the Swedish media have Consortium Jakob AB still in the running to snatch Volvo from Geely. But hiring investment bank Morgan Stanley as collaborators must have spooked Geely — FoMoCo’s “preferred bidder” — and the Chinese automaker has upped the ante with some grand plans for Volvo. Geely is promising to sell no fewer than 1 million Volvos annually within four/five years.
By on September 1, 2006

gallery_c450020a.JPGIn his own ew-inducing sort of way, Oedipus defined the Tragic Hero. His story teaches us that character is fate; the arrogant King can no more escape his destiny than a bad guy on a cop show. And so it is with the Ford Taurus, a vehicle named for either the constellation of the same name (minus the Ford) or the Zodiac sign ascribed to it. According to pseudo- science, Taureans are practical, reliable, patient, affectionate, competent, ambitious, determined, lazy, jealous, inflexible, greedy and stubborn. And some people wonder why the model took twenty years to die an ignominious death…

Recent Comments

  • scott25: All of these are hilariously unlikely except or maybe the Triton if the new Ranger is successful, but I feel...
  • ScarecrowRepair: You must not be very familiar with CR’s ratings. They do similar things for other first-year...
  • Nick_515: Paging TW5…
  • WheelMcCoy: Good points all. In tight parking lots, or in crowded city traffic, I’ve found the mirrors act like...
  • WheelMcCoy: Dang. Without the rear view mirror, how can I shave while I drive to work?

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States