#fomoco

Ford CEO Jim Farley has said he sees little reason for the automaker to bother using traditional advertising campaigns for electric vehicles. Considering how often I see the Ford logo grace whatever screen I happen to be peering into, this would seem to go against everything I’ve been conditioned to accept. However the company believes its EVs practically sell themselves already, with the executive noting that the Mach-E has been sold out for quite some time.

“I’m not convinced we need public advertising for [electric vehicles] if we do our job,” Farley said during Wednesday’s Bernstein Strategic Decisions Conference.

Ford Motor Co. temporarily shut down its Chicago Assembly Plant for a portion of Tuesday after two employees tested positive for the novel coronavirus. The facility had only been open for a single day, suggesting automakers may have to contend with infected employees on a regular basis. Responsible for Ford Explorer, Police Interceptor Utility, and Lincoln Aviator production, the site was idled briefly for disinfection before being reopened on Wednesday morning.

This return proved short-lived. The Chicago Tribune reports that Chicago Assembly closed again today, although COVID-19 was not to blame. Wednesday’s culprit happened to be those nasty supply chain issues we’ve been harping on. Ford’s Dearborn Truck Plant (home of the F-Series) did have a fresh coronavirus case, however. The facility was forced to match the Chicago factory’s response and shut down for sanitization measures on the same day — though at least Dearborn Truck seems to have a sufficient number of parts on hand.

With the United States on pause for the coronavirus outbreak, we’ve been left scratching our heads as to how it might impact the timetable of numerous vehicles slated to debut later this year. Apparently, working remotely isn’t as big a hassle for engineers as one might assume — provided the car is nearing completion. Ford is reportedly continuing development of the all-electric Mustang Mach-E by allowing staff to tweak and test prototypes from their homes.

Ideally, the crossover would be spending more time on factory proving grounds while being fussed over by a full complement of engineers. Yet Ford faces a situation where that’s not possible and doesn’t want it stalling the model’s launch. This is the automaker’s first real attempt at a purpose-built EV and the timing is important. A bad impression could send investors running for the hills; meanwhile, any delay would bring the Mach-E that much closer to obsolescence in the minds of customers.

My first installment centered around the neglected, beancounted “heart and soul of an American hero,” with a sense of pride in bespoke platforms and powertrains. But the re-killing of the Ford Taurus lacks nationalistic sorrow: the hometown hero was a name looking for a globally-engineered sedan, in a declining market, foolishly butted up against another Ford sedan with cooler stuff (a la hybrid, plug-in hybrid, and a SHO-worthy Sport with 325 turbocharged horses).

Ouch. RIP Ford Taurus.

Chariot, Ford’s app-based shuttle service, has announced it will throw in the towel due to the rapidly changing “mobility landscape” of major cities. When the company launched in 2014 with Jim Hackett at the helm, it joined a bundle of “microtransit” firms hoping to undercut brands like Uber while providing a viable alternative to public transportation.

Ford acquired the company in March of 2016 for a reported $65 million, proving that not every mobility firm can be a golden goose. It snagged Hackett and made him Ford CEO roughly a year later, where he continued to oversee Chariot as chairman of the automaker’s Smart Mobility subsidiary. Unfortunately, the service is no longer deemed sustainable.

On the upside of things, this ought to put a few coins in the jar labeled “Restructuring Program” at Ford’s Dearborn headquarters.

It has begun. Ford is finally ready to launch another batch of its faux-autonomous Domino’s pizza delivery vehicles to assess how people will interact with a self-driving vehicle. False autonomy has become a bit of a gimmick with Ford, but a necessary one. Last year, it disguised a man as a seat to assess how people would respond to a vehicle that only communicated using lights. Now it’s running with a similar strategy in a deal with the famous pizza chain, adding Postmates for good measure.

While the information gleaned from the endeavor is less important, the fact that Ford is already actively working with business partners on autonomous applications is what really matters. It’s laying the groundwork for future business opportunities.

However, if you’re worried that Ford’s pretend self-driving vehicles are a sign that it’s losing the race toward the self-driving car, don’t. In addition to the Domino’s car, the automaker is also launching blue-and-white research vehicles equipped with new self-driving hardware and software technology from Argo AI.

Sticking to an incomprehensible corporate script of teasing the hell out of American truck buyers, Ford today launched the long-awaited Ranger Raptor … but chose to do so halfway around the world from Dearborn.

It’s certainly a handsome brute, at least to this author, who admittedly is a fan of the brash and outrageous (*dons Texas-sized belt buckle before heaving himself into his obnoxiously bright-red brodozer pickup*). If the specs on the machine shown in Thailand make an intact transition to American soil, Blue Oval fans will have a true alternative to the Chevrolet Colorado ZR2.

Not to be outdone by General Motors’ excursion into autonomy, Ford Motor Company has announced it will purchase two mobility startups: Autonomic, which makes self-driving software; and TransLoc, which makes transit apps.

While Ford says it made a significant investment into the California-based Autonomic last year, it’s now rolling the company into a new team for developing mobility business models called “Ford X.”

This is familiar territory, as the Blue Oval also promised to put around $1 billion into Argo AI last year. The artificial intelligence startup is supposed to help Detroit automaker develop a “virtual driver system” for future autonomous fleets. But will the company’s strategy of acquiring businesses work as it hopes to reshape itself into a different kind of carmaker? Ford thinks so.

Ford is recalling the Ranger. No, not the one they’re likely to show on stage at Detroit in about a month’s time. Rather, they’re calling back nearly 400,000 of the old Rangers. You know, the ones they stopped producing way back in the, uh, wow, 2012 model year.

In fact, the recalled units stem from much further back than that, with the company saying it will replace the airbags in 391,394 units of the 2004 through 2006 model-year Ford Ranger. Yes, Virginia, this is another problem related to Takata airbags.

Plus, we just wanted an excuse to run a photo of the old Ford Ranger.

Practically every automaker seeking to expand its global footprint is courting China right now. Ford Motor Company has already signed an agreement with Anhui Zotye Automobile to set up a $754 million joint venture focused on electric cars in the hopes it can get a head start on the country’s fast-approaching EV mandate.

With so much opportunity for growth, major manufacturers see Asia as a ripening market as North America withers on the vine. With that in mind, Ford has announced plans to launch 50 new vehicles in China by 2025.

After much speculation, Ford CEO Jim Hackett has finally outlined where his company’s dollars will be spent in the foreseeable future. Hackett spent his summer performing what Ford called a “four-month deep dive” into the company’s strategy and business operations to see what changes needed to be made. His conclusions? This may surprise a few readers, but Ford will continue building and selling automobiles.

Alright, that isn’t a bombshell, but the brand is trying to frame itself as the Ford you’ve always trusted while also letting everyone know it’s still a “mobility company” with its eyes fixed on tomorrow. Without the public relations veneer, that plan translates into a reduced number of production models and trims, more money for electrification R&D, less for internal combustion engines, and a significant reduction in material costs.

Hackett’s address also served to reassure the nervous shareholders who ousted his predecessor, Mark Fields. Ford’s stock declined more than 30 percent during Fields’ tenure and many complained that his vision of transitioning from a traditional automaker to a Silicon Valley look-alike was partly to blame. Hackett did everything in his power to ease those fears.

“We’re going to be in the vehicle business moving both people and goods. Some myth about not being in the car business is gone,” Hackett told Wall Street.

Ford Motor Company has been funding research at Virginia Tech that takes an interesting approach to autonomous vehicle development. In early August, a reporter for an NBC affiliate in Washington D.C. filmed a video of a Ford Transit being driven by a man dressed up as the front seat of a car. Initially, it seemed like a strange campus prank. But it was later discovered that Virginia Tech’s Transportation Institute was doing research on how people would respond to a self-driving vehicle.

Apparently, they’ll approach it with a camera — even if it’s in the middle of the street or flying down the highway.

Ford later released a series of hysterical images featuring the man climbing into the false seat costume, announcing that it was researching reactions to the light bar stretched across van’s windshield. The lights are intended to replace cues like hand waves or head nods between drivers and pedestrians.

Presently, drivers have the ability to motion their hand at pedestrians, indication that it’s safe for them to walk. This author takes things a step further by mouthing easy to understand phrases like, “Fear not, I have decided to spare your life and will not crush you beneath my mighty wheels if you pass” as I ambulate my fingers in a walking motion and nod my head in a slow, deliberate fashion. It usually gets the point across, but it’s nice to know Ford can save me the trouble with a bunch of blinking lights.

Earlier this week, we griped about Ford Motor Company’s market research into the validity of self-driving pizza delivery vehicles. Thankfully, that’s not the sole avenue the automaker is exploring. Since abandoning Uber Technologies’ self-driving program in April, Ford’s new vice president of autonomous vehicles and electrification, Sherif Marakby, has spent the summer seeking partners that might want to put autonomous vehicles on the road in the near future.

Meanwhile, Ford chief executive Jim Hackett, who took over in May, is conducting a review of the automaker’s overall strategy, including the heavy investments made into electric and self-driving vehicles that took place under former CEO Mark Fields. While it’s unknown how viable he’ll deem every aspect of company’s Fieldsian mobility plan, early assessments hint he’ll leave Marakby plenty to work with.

In a move that will make my next rental car choice slightly more difficult, Ford has decided to equip the entirety of its Mustang lineup with electronic line locks as a standard feature. While the technology has become almost ubiquitous among V8-powered American muscle cars, it’s a welcome addition to the smaller-displacement models.

Now, more hooligans can undertake longer, safer, more glorious burnouts without abusing their rear brake pads — be it while warming the tires at the drag strip or just showing off for dumb friends in a parking lot. Hopefully, the good people at Avis don’t mind losing a little tread on the rear tires.

I’ve stumbled down a deep and dangerous rabbit hole, and it all started with a jerk nearly hitting me. The jerk in question was driving a tuned SN95 Mustang, swerving in and out of lanes on the interstate without signals, and timed his maneuver around my slow van poorly.

It was hard to stay angry, however, as he dropped a gear and the Modular V-8 snarled enticingly. I drove home and opened up some browser tabs. And more. And more still. As I write, I have twenty tabs open, filled with cars for sale, suspension setup tips, and performance parts catalog houses.

I need help. Or winning lottery numbers. That’d be just as good.