Updated with statement from Lincoln at bottom.
If rumors prove true, Lincoln could end its love affair with MK alphabet soup names with a new Aviator based upon the new Ford Explorer.
According to a second-hand source, TTAC has been told Ford engineers are working on a project internally called ‘Aviator’ based on the new Explorer. The source also stated there will not be a next-generation Ford Flex and will kill off the Lincoln MKT in the process.
Everybody on the internet knows that buying new cars is just plain stupid. New cars, after all, are just “depreciating hunks of metal.” New cars depreciate an average of 20% immediately, and then go down another 15% each year after that, according to sources such as KBB and Edmunds. According to every message board I’ve ever read, buying a new car will probably cause you to lose your house, get divorced, and be sent to the Chateau d’If for thirteen years.
But how true is that? And if it is true, does it matter? Let’s find out.
TTAC Commentator Jimal writes:
Sajeev and Steve,
I have one of those quandaries that most adults will go through sooner or later in life and I figured I would tap into you and the B&B for suggestions. My father passed away recently after a long illness and I’m helping my mother with settling his estate; cleaning up finances, etc. Among the things my father left behind were his 2005 Buick LeSabre, which my mother hates, and her cherished 1996 4-door Chevy Blazer. (Read More…)
Thought the Flex’s 2013 update would be a subtle tweak? Thought Ford might even tone down its freakiest minivan alternative? Think again, fool. Beaten down by jive turkey crossovers with less personality than a dealer finance rep, the Ford Flex has been hitting the funkmaster hard in hopes of working up a little sales mojo. But will a new, more design-appropriate front-end do the trick? Will this update put the Flex back on shopping lists? Or is the big box CUV still just too freaked-out for the familial mainstream?
I am a regular TTAC reader and have a question that I hope you can shed some light on. Currently my wife and I own a 2004 Accord with about 100,000 miles and in good shape and a 1993 Grand Marquis with about 90,000 miles which is also in good shape for its age – according to my mechanic we can get at least two more years with basic maintenance. I commute to work in the G. Marquis every day about 50 miles round trip and my wife put 15-20,000 miles per year on the Accord for her job (her Gas is reimbursed at 50 cents / mile).
My wife wants a new car (SUV-we’re thinking FLEX) and I would get the Accord thinking we move up in fleet reliability with more room to tote around a toddler, a large dog, and related items. The Accord has trade in value ($8,500 – $9,500 according to KBB) and the G. Marquis does not ($875-$1,100 according to KBB).
I think it makes more sense to keep the Grand Marquis as long as we can and trade in the Honda considering its value. My wife disagrees. What do you think?
Today’s Detroit News has an interesting item on Ford’s D3/D4 platform strategy, based on the thesis that
The remade Taurus has emerged as a flagship for the Dearborn automaker, restoring luster to a nameplate that had become synonymous with “rental car,” and helping to revive an automaker that had become dependent on trucks and sport utility vehicles.
As Jack Baruth’s Capsule Review of the Ford Five Hundred shows, the D3 platform offers good space and comfort, and the recent update and return to the Taurus nameplate has been rewarded with steadily-increasing sales. And though the Taurus has fought back to become a Ford-brand flagship (likely at the expense of Mercury), its platform-mates have been consistent underperformers on the showroom floor. Flex has sold in the low 3k monthly range, while MKS and MKT have been thoroughly beaten in YTD sales by the Cadillac DTS and Escalade, themselves hardly the most competitive alternatives to the big Lincolns.
A few years ago Ford decided that its survival depended on making bold moves. They decided to stop simply doing what they’d always done. Well, at least some of the time. One bold move: replace their minivan with the world’s largest Scion xB. Another: instead of offering a V8, twin-turbocharge and direct inject a V6. Then combine the two to offer a 355-horsepower family hauler that really hauls. Intriguing. But does the Ford Flex EcoBoost make sense?
The Lincoln MKT is a Looney Tunes cartoon: based on previously made creations, packaged into something unique. While the animated series started from the Warner Brother’s impressive music library, the MKT comes from an old Volvo S80 platform, sharing a motor with the Mazda6. So both creations are downright looney. Which explains the MKT’s krill filtering grille: silly in pictures, insane in natural sunlight where it’s obvious that 40% of it’s toothy smile is blocked off by solid plastic paneling. Which probably says more about the current state of Lincoln better than anything else.