By on August 1, 2016

2016 Nissan Murano Front Three-Quarter, Image: © 2016 Seth Parks/The Truth About Cars

Nissan is closing in on its goal of owning 10 percent of the North American market, but it opened itself up to plenty of risk along the way.

The surging automaker beat rival Honda in sales during the first half of this year, but only because of boosted incentives and increased fleet sales, Bloomberg reports. Big volume doesn’t always mean big profits. (Read More…)

By on March 14, 2016

Google Toyota Prius Autonomous Vehicle

The brain trust of yet another artificial intelligence technology startup has been snapped up as automakers prepare for our terrifying, dystopian future.

That, Sergio Marchionne has a sure-fire recipe, jury selection begins in ignition trial, Tesla doesn’t need no stinkin’ successful low-priced car, and GM goes big on commercial sales … after the break!

(Read More…)

By on March 2, 2016

Tesla Model X: Image: Tesla Motors

If you live in the north, you might consider taking your kids tobogganing on Tesla’s NASDAQ trend line.

That, GM wants less rentals, “Imported from Detroit” becomes “Deported from Auburn Hills,” automakers fear the Brexit, and rage grows around pointless concept cars … after the break!

(Read More…)

By on December 29, 2015


The Wall Street Journal reported that Jeep’s remarkable sales pace may be fueled in part by a significant increase in fleet sales through the first 10 months of this year.

According to the newspaper, which cited R.L. Polk’s sales figures, Jeep through October increased its deliveries to rental companies by 57 percent compared to the same period last year.

Through October, 11.2 percent of Jeep’s overall sales were to fleet buyers, according to the report. A Jeep spokesman told the Wall Street Journal that the fleet increase was due to Cherokee deliveries to rental companies that weren’t reported until this year.

(Read More…)

By on January 16, 2015


One month after Toyota began sales of its Mirai FCV in Japan, around 1,500 have been ordered thus far, well over the 400 the automaker thought it would sell for the entirety of 2015.

(Read More…)

By on November 17, 2014

Captiva import?The esteemable Jack Baruth backed one up toward an odd-looking statue back in March. Sales then boomed in April and May.

Post hoc ergo propter hoc.

In truth, Jack was no fan of the Chevrolet Captiva Sport he rented earlier this year, saying, “It won’t strike the desirability chord in anyone’s heart,” and, “This is a car to avoid at all costs.”

Fleet buyers, including most especially the rental car companies in the United States, did not avoid the Captiva Sport. They flocked to the reclothed Saturn Vue in large numbers. (Read More…)

By on June 23, 2014

Nissan e-NV200

Though diesel rules the delivery fleet in Europe, Nissan would like fleet managers to leave oil-burning behind for the all-electric e-NV200.

(Read More…)

By on February 21, 2014


Although the Honda Accord finished second to the Toyota Camry in the official sales rankings, Honda is touting the Accord’s dominance in retail sales, which accounted for 98 percent of overall Accord sales. By contrast, Bloomberg reports that Toyota’s retail mix for the Camry was 84 percent, with 342,007 Camrys ending up in the hands of retail customers. The Accord sold 360,089 units at retail.

(Read More…)

By on October 28, 2013


While the all new 2014 Impala is impressing reviewers, like Consumer Reports calling it this year’s highest scoring sedan, General Motors has decided to keep the outgoing Impala as a low cost option for fleet customers until 2016. According to Automotive News, the automaker had originally planned to keep the old Impala, branded the Impala Limited, in production for rental operators as well as government and corporate fleet customers, into next year. “The Impala Limited has done extremely well. Our fleet customers know the car and like it,” a GM spokesman said last week. “It’s a business opportunity that we want to continue to fulfill.”

The continued production of the Impala Limited means that the Oshawa Car Assembly plant in Ontario will remain open until at least 2016.
(Read More…)

By on August 25, 2013


TTAC has a long tradition of digging deep into manufacturer sales data, frequently focusing on retail versus fleet sales. It’s become commonly accepted that high fleet percentages are a sign of weakness in product lines, at least as far as retail consumer preference goes. The traditionally low fleet percentages of Japanese brands have been singled out as evidence of those companies’ ability to attract crucial retail dollars, or at least their superiority in matching production to demand. And they were right. For many years, Toyota and Honda in particular could count on strong retail sales of premium-priced products in a way that the Big 3 couldn’t. Changing trends in the American vehicle market are undermining this model, though.

(Read More…)

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